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- Tasks: Lead the marketing strategy for accountants, driving performance and customer acquisition.
- Company: Sage is a leading software development company focused on innovation and growth.
- Benefits: Enjoy hybrid work options and a dynamic team culture with opportunities for personal growth.
- Why this job: Join a high-performing team and make a measurable impact in a fast-paced environment.
- Qualifications: Proven experience in senior marketing roles with strong commercial focus and excellent communication skills.
- Other info: This role offers a chance to manage a multi-million-pound budget and inspire a talented team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Sage Newcastle Upon Tyne, England, United Kingdom
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Sage Newcastle Upon Tyne, England, United Kingdom
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Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We\’re looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You’ll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you’ll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location – Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
- Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
- Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
- Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
- Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
- Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
- Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
- Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we’re looking for:
- Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
- Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
- Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
- A collaborative leader, able to influence across matrix teams and drive results through others.
- Excellent communication skills – comfortable presenting to and influencing at senior levels.
- Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Finance and Sales
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Industries
Software Development
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Marketing Lead, Accountants employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Accountants
✨Tip Number 1
Familiarise yourself with Sage's products and services, especially those related to accountants. Understanding the nuances of their offerings will help you speak confidently about how you can drive marketing strategies that align with their goals.
✨Tip Number 2
Network with current or former employees of Sage, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully managed in previous roles. Sage is focused on performance, so showcasing your ability to drive results through data-driven marketing will set you apart.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've inspired and developed teams in the past. Sage values collaborative leaders, so highlighting your experience in fostering a high-performing team will resonate well.
We think you need these skills to ace Marketing Lead, Accountants
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in performance-driven environments. Emphasise your achievements in customer acquisition and campaign management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and innovation. Discuss how your skills align with the role's requirements, particularly your experience with B2B and B2C marketing strategies.
Showcase Leadership Skills: Provide examples of how you've led teams to success in previous roles. Highlight your ability to influence cross-functional teams and drive results through collaboration.
Highlight Data-Driven Decision Making: Mention specific instances where you've used data and analytics to improve campaign performance. This will demonstrate your understanding of key performance indicators and your ability to optimise marketing strategies.
How to prepare for a job interview at Sage
✨Showcase Your Leadership Skills
As a Marketing Lead, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and driving results.
✨Understand Performance Metrics
Familiarise yourself with key performance indicators relevant to the role, such as ARR, MQLs, and CPA. Be ready to discuss how you've used data to inform marketing strategies and improve campaign efficiency.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of instances where you've effectively collaborated with sales, product marketing, or other departments to achieve common goals, and be prepared to share these experiences.
✨Communicate with Confidence
Excellent communication skills are crucial for this position. Practice articulating your thoughts clearly and confidently, especially when discussing your vision for the marketing strategy and how it aligns with business objectives.
