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- Tasks: Analyse regional marketing data to drive informed decision-making and optimise strategies.
- Company: Sage is a leading software development company focused on empowering businesses with data-driven insights.
- Benefits: Enjoy flexible work patterns, ongoing training, and paid volunteer days through our Sage Foundation.
- Why this job: Join a dynamic team that values data analytics and offers opportunities for professional growth.
- Qualifications: 4+ years in analytics or consulting, with strong skills in data analysis and visualisation tools.
- Other info: Work 3 days a week from our Newcastle office and collaborate with global teams.
The predicted salary is between 28800 - 42000 £ per year.
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About the role
Marketing Analytical Consultant role. Our Marketing Analytical Consultant will collaborate closely with global data analysts and performance marketing teams and regional operations managers to ensure a global standard is adopted and regional marketing teams are leveraging data analytics to drive informed decision-making and contribute towards the overall marketing and business objectives.
The Marketing Analytical Consultant will have direct alignment to a specific region. They will be responsible for analysing marketing data specific to a designated region, extracting actionable insights, and providing recommendations to optimise regional marketing strategies, tactics and campaigns.
About The Team
The Marketing Regional Analytics team ensures that marketing decision-makers across Sage have data and insights at their fingertips to drive growth. Positioned in the market to consult and advise marketers on the relevant data and insights, the team includes a mix of Analytical Consultants and Data Scientists. They bring their analytical skills to solve marketing challenges, from campaign planning to automation to measurement.
Location
3 days per week out of our Newcastle or Winnersh office.
Summary of your day-to-day
As a Marketing Analytical Consultant, you will analyse regional marketing data to identify trends, patterns, and insights that inform regional marketing strategy, campaign optimisation, and performance evaluation. You will also collaborate with data scientists to interpret predictive models to forecast regional marketing outcomes (e.g., sales revenue, customer churn, or campaign response rates) and provide marketers with actionable recommendations based on the analysis and findings. You will also develop and maintain dashboards, reports, and visualisations to communicate key findings and performance metrics to regional marketing stakeholders.
Minimum Qualifications
- 4+ years experience in analytics, consulting, or banking industries.
- Proven experience with data analysis and interpretation, data visualization, programming languages, data platforms
- History of finding actionable insights in data and contributing to data-driven decision making
- Consultative approach to business partnering, capturing requirements, aligning stakeholders, validating solutions, and documenting outcomes
- Business acumen with strong understanding of key business metrics and the ability to align marketing analytics efforts with broader business goals
We will be extra interested in your experience using Salesforce, Google Analytics, PowerBI, or Snowflake!
Your benefits
(Only Applicable for UK Based Roles)
Benefits video – https://youtu.be/TCMtTYUUiuU
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
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Marketing Analytical Consultant employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytical Consultant
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as Salesforce, Google Analytics, PowerBI, and Snowflake. Having hands-on experience or even completing online courses on these platforms can give you a significant edge during interviews.
✨Tip Number 2
Network with current or former employees of Sage, especially those in the Marketing Regional Analytics team. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data analytics to drive marketing decisions in your previous roles. Be ready to explain the impact of your recommendations on business outcomes, as this will demonstrate your consultative approach.
✨Tip Number 4
Stay updated on the latest trends in marketing analytics and data visualisation. Being knowledgeable about current industry practices will not only help you in interviews but also show your commitment to continuous learning and professional development.
We think you need these skills to ace Marketing Analytical Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytics, consulting, or banking. Emphasise your skills in data analysis, visualisation, and any specific tools mentioned in the job description, such as Salesforce or Google Analytics.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about the Marketing Analytical Consultant role. Discuss how your previous experiences align with the responsibilities outlined in the job description, particularly your ability to extract actionable insights from data.
Showcase Your Analytical Skills: Provide examples of past projects where you successfully analysed data to inform marketing strategies. Highlight any specific metrics or outcomes that demonstrate your impact on business objectives.
Highlight Collaboration Experience: Since the role involves working closely with global data analysts and regional teams, mention any previous experiences where you collaborated with cross-functional teams. This will show your ability to work in a consultative manner and align stakeholders.
How to prepare for a job interview at Sage
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive marketing decisions. Highlight your experience with tools like Salesforce, Google Analytics, or PowerBI, and be ready to explain how you extracted actionable insights from data.
✨Understand the Business Context
Demonstrate your understanding of key business metrics and how they relate to marketing strategies. Be ready to discuss how your analytical work aligns with broader business goals, as this will show your consultative approach to business partnering.
✨Prepare for Technical Questions
Expect questions that assess your technical proficiency in data visualisation and programming languages. Brush up on your knowledge of data platforms and be ready to discuss how you've used them in past roles to optimise marketing campaigns.
✨Communicate Clearly and Effectively
Since you'll be collaborating with various teams, practice explaining complex data findings in a clear and concise manner. Prepare to discuss how you've developed dashboards and reports to communicate insights to stakeholders in previous positions.
