Head of Global Embedded Finance Sales in London

Sage is building a global Embedded Finance & Banking Services business designed to power Tier‐1 banks, Fintechs, and large SaaS platforms with scalable, API‐driven financial infrastructure. This role isn’t about inheriting a mature sales team. It’s about building and owning a global enterprise sales function from the ground up, personally leading complex platform deals, and turning an embedded proposition into a repeatable, predictable revenue engine at global scale.

You’ll report to the SVP, Fintech & Embedded Services and sit at the centre of Sage’s embedded growth strategy — combining hands‐on deal leadership with the design of a world‐class enterprise sales operating model. This role operates at the intersection of banking infrastructure and business software. You’ll be most effective if you bring experience or strong commercial intuition around ERP, accounting, payroll, or financial operations platforms, and how embedded finance capabilities power revenue growth for SaaS businesses. An ability to connect regulated financial products to real operational workflows is essential to winning credibility with senior product, finance, and executive stakeholders.

• Build & Lead the Global Embedded Enterprise Sales Function
• Design and own the global enterprise sales strategy for Embedded Finance and Banking‐as‐a‐Service.
• Build the sales operating model from first principles — segmentation, ICPs, qualification standards, deal governance, and winning playbooks for long‐cycle platform sales.
• Establish commercial discipline across regions, ensuring consistency in how we sell, forecast, and scale.
• This role builds the function, it does not simply manage an existing one.
• Personally Lead Sage’s Most Complex Strategic Deals
• Personally open doors, lead negotiations, and close Sage’s largest and most strategic embedded finance partnerships.
• Sell into Tier‐1 banks, challenger banks, global fintechs, and major SaaS platforms.
• Navigate 12–24 month sales cycles, multi‐stakeholder buying groups, and executive / board‐level negotiations.
• Structure deals that balance commercial upside, technical feasibility, regulatory requirements, and long‐term economics.
• You are expected to be in the deal, not behind it.
• Platform, API & Technical Commercial Leadership
• Lead enterprise sales motions for platform‐level, API‐driven products, not off‐the‐shelf SaaS applications.
• Confidently engage in technical commercial conversations across APIs, integrations, data flows, and platform architecture.
• Partner closely with Solutions Engineering, Product, Legal, Risk, and Compliance to land technically and regulatorily sound enterprise partnerships.
• Commercial Governance, Forecasting & Performance
• Own the global enterprise pipeline, forecast accuracy, and performance reporting.
• Define pricing frameworks, commercial guardrails, and approval models that allow Sage to scale embedded revenue without margin erosion.
• Implement metrics and dashboards across win rates, cycle time, conversion, and Embedded ARR expansion.
• Global Market Expansion
• Own or materially contribute to enterprise sales across multiple geographies (UK, Europe, US, APAC).
• Open new markets and new logos — not just manage existing relationships.
• Navigate the cultural and regulatory nuance of selling regulated financial products internationally.

This role is intended for a senior enterprise sales leader (Director / VP / SVP / CRO level) with deep experience selling embedded, platform, or infrastructure‐layer financial products.

• 10–15+ years of enterprise sales experience, with a significant portion in financial services, fintech, or banking infrastructure.
• A proven track record selling into Tier‐1 banks (e.g. HSBC, Barclays, JPMorgan, BNP Paribas) or large‐scale fintechs (Stripe, Revolut, Wise, Klarna‐tier).
• Experience selling platforms, APIs, or infrastructure not just application‐layer SaaS.
• Comfort operating at C‐suite and board level, negotiating high‐value, multi‐year strategic partnerships.
• Demonstrated experience building and scaling a sales function including introducing methodology (MEDDIC / Challenger / SPIN), CRM, forecasting, and deal governance.
• Experience working hand‐in‐hand with Solutions Engineering and Product in highly technical enterprise sales.
• A global mindset, with experience opening markets across multiple regions.

• Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top‐up by Sage.
• 25 days of paid annual leave with the option to buy up to another 5 days.
• Paid 5 days yearly to volunteer through our Sage Foundation.
• Enhanced parental leave.
• Comprehensive health, dental, and vision coverage.
• Work away scheme for up to 10 weeks a year.
• Access to various helpful memberships for finances, health and wellbeing.

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.