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- Tasks: Drive audience growth strategies and deliver impactful digital campaigns.
- Company: Join Sage, a mission-driven independent publisher shaping the future of research and education.
- Benefits: Enjoy 25 days leave, hybrid working, private medical cover, and professional development support.
- Why this job: Make a real impact in a dynamic environment while collaborating with diverse teams.
- Qualifications: Experience in audience development, digital campaigns, and data analysis is essential.
- Other info: We're committed to diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 43000 - 49000 £ per year.
Join us and be part of a mission-driven, independent publisher. You will work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future.
About Sage: Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely.
Our guaranteed independence means we are free to:
- Do more – supporting an equitable academic future, furthering disciplines that drive social change, and helping social and behavioural science make an impact.
- Work together – building lasting relationships, championing diverse perspectives, and co-creating resources to transform teaching and learning.
- Think long-term – experimenting, taking risks, and investing in new ideas.
About our Team: Our Commercial Sales and Professional Media team is a supportive and collaborative team that plays a vital role in growing our revenue through thoughtful advertising and custom publishing solutions. We work across a varied and evolving buyer journey, championing innovation, elevating customer experience, and helping our brands expand globally.
This role sits at the heart of Marketing, Editorial, and Commercial teams, shaping how these teams work together to drive both engagement and revenue.
Could you be our new Audience Development Marketing Specialist? Are you:
- Experienced in developing and delivering multi-platform audience growth strategies that create measurable impact.
- Commercially minded, with a strong grasp of how audience development drives revenue.
- Skilled in running high impact digital campaigns across SEO, content, paid media, and CRM.
- Analytical and curious, able to segment audiences, interpret data, and turn insights into action.
- Comfortable working with Customer Data Platforms and using them to drive smarter decision making.
- A thoughtful communicator who can influence, collaborate, and act as an internal specialist in audience development.
- Someone who thrives in a dynamic environment, balancing priorities while nurturing continuous improvement.
- Inquisitive and confident navigating change especially when guiding teams toward more data driven decision making.
Your new role: This role will play a central role in shaping and delivering our audience growth strategy across a diverse portfolio of brands and platforms. This is both a strategic and hands-on role, perfect for someone who enjoys blending big picture thinking with practical delivery.
This role is essential to achieving our revenue and engagement goals, with well-defined measurements connected to acquisition, retention, and audience quality. You will be the person who uncovers what truly drives our audience and feed those insights directly into content, product, and commercial strategy.
- Develop and deliver a data-driven audience growth strategy that increases reach and engagement against agreed business KPIs.
- Identify, segment, and prioritise high-value audience groups to improve targeting efficiency and increase conversion rates.
- Optimise acquisition, engagement, and retention to drive higher lifetime value.
- Translate data into actionable insights that directly improve campaign performance, product relevance, and marketing ROI.
- Build and refine segmentation models, personas, and journey maps that uncover growth opportunities and inform investment decisions.
- Design and deliver integrated multi-channel campaigns that increase qualified traffic, engagement, and conversions.
- Enhance content and campaign performance to improve organic visibility, increase engagement, and lift conversion rates.
- Ensure consistent, compliant, insight-led audience experiences that strengthen trust, improve satisfaction, and support long-term retention.
Overview of benefits:
- 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
- Hybrid working up to 2 days per week in office and a home working allowance.
- Life assurance, income protection, and travel insurance.
- Private medical cover and access to the company doctor.
- Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
- Variety of snacks and beverages available in the office.
- Healthy lifestyle reimbursement and anniversary trips.
- Access to Company loans (season ticket loan, rental deposit loan, cycle loan).
We are a Disability Confident Employer (Level 1). If you would like to apply under this scheme, please let us know in your application. We are committed to making our recruitment process accessible and inclusive. If you would like to request reasonable adjustments, please email. Please note we only accept applications via email if an adjustment has been agreed.
Closing date for applications: Friday 27th March 2026. To ensure we can give each application the attention it deserves, we may consider bringing the closing date forward. Therefore, we encourage you to submit your application as soon as possible to ensure it is considered.
Diversity, Equity, and Inclusion: At Sage, we are committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging. We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.
Audience Development Marketing Specialist in London employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audience Development Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its audience development strategies. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Sage.
We think you need these skills to ace Audience Development Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Audience Development Marketing Specialist role. Highlight your experience in developing audience growth strategies and running digital campaigns, as this will show us you understand what we're looking for.
Show Your Analytical Side: We love data-driven decision making! In your application, share examples of how you've used data to inform your marketing strategies or improve campaign performance. This will demonstrate your analytical skills and curiosity, which are key for this role.
Be Authentic: Let your personality shine through in your application. We value thoughtful communication and collaboration, so don’t be afraid to express your passion for audience development and how it aligns with our mission at Sage.
Apply Early: Don’t wait until the last minute to submit your application! We might close the application window early if we find the right candidate, so get your application in through our website as soon as you can to ensure it gets the attention it deserves.
How to prepare for a job interview at Sage
✨Know Your Audience
Before the interview, research Sage's audience development strategies and their impact on revenue. Understand how they segment their audiences and what metrics they use to measure success. This will help you speak their language and show that you're aligned with their goals.
✨Showcase Your Campaign Skills
Prepare examples of high-impact digital campaigns you've run in the past. Be ready to discuss the strategies you used across SEO, content, paid media, and CRM. Highlight how these campaigns drove engagement and conversions, as this is crucial for the role.
✨Data-Driven Decision Making
Since the role requires analytical skills, come prepared to discuss how you've used data to inform your marketing strategies. Share specific instances where your insights led to improved campaign performance or audience engagement, demonstrating your ability to turn data into actionable insights.
✨Emphasise Collaboration
This position involves working closely with various teams, so be ready to talk about your experience in collaborative environments. Share examples of how you've influenced and communicated effectively with different stakeholders to achieve common goals, showcasing your teamwork skills.