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- Tasks: Lead marketing strategies for retail solutions, ensuring alignment with market needs.
- Company: Sage is a leading software development company focused on innovative solutions for businesses.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration in a dynamic environment.
- Why this job: Join a team that values excellence and innovation while making an impact in the retail sector.
- Qualifications: 8+ years in Product Marketing, with leadership experience and a strong retail background required.
- Other info: Be a thought leader at industry events and drive strategic initiatives.
The predicted salary is between 54000 - 84000 £ per year.
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Job Description About The Role
As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you\’ll lead marketing strategies that directly address the retail sector\’s specific needs and challenges. Your role is vital in ensuring Sage\’s products perfectly align with the distinct demands of retail and e-commerce markets.
Job Description About The Role
As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you\’ll lead marketing strategies that directly address the retail sector\’s specific needs and challenges. Your role is vital in ensuring Sage\’s products perfectly align with the distinct demands of retail and e-commerce markets.
Your Mission
In collaboration with marketing and sales teams, you\’ll define strategy for effective value propositions and equip our go-to-market teams with the tools needed for success. You\’ll also partner with product management teams to ensure our offerings match market needs and fulfill customer expectations. Leading a team of product marketing managers, you\’ll nurture an environment focused on excellence, innovation, and continuous improvement.
Key Responsibilities:
Own the retail industry strategy, including micro-verticals, to achieve our growth targets
Drive commercial success by developing positioning, value propositions, messaging, pricing, and go-to-market strategies
Craft compelling product marketing narratives that resonate with retail and e-commerce decision-makers
Collaborate cross-functionally with sales, marketing, customer success, and product teams
Serve as a product evangelist and thought leader at industry events and external communications
Own customer communications around product roadmap updates and strategic initiatives
What You\’ll Achieve in Your First 90 Days:
First 30 Days:
Build relationships with key stakeholders across marketing, sales, partnerships, and product management
Gain deep understanding of our customers and market through sales call participation
Begin updating competitive intelligence and enablement materials
Review existing marketing content to understand the retail and e-commerce landscape
By 60 Days:
Develop comprehensive knowledge of Brightpearl and Inventory Planner products
Understand our product strategy and how it aligns with company messaging
Define our ideal customer profile and value propositions
Begin contributing to sales demonstrations and customer presentations
By 90 Days:
Lead external communications about products and solutions
Own and execute product roadmap communications
Drive PMM initiatives for launches and sales enablement
Define strategic objectives for the next 3-6 months
Required Qualifications:
8+ years of expertise in Product Marketing with at least 4 years of leadership experience
Proven track record leading cross functional teams in a global environment
Demonstrated experience marketing B2B software solutions to business professionals
Strong background in retail and/or e-commerce verticals
Experience in both strategic and hands-on roles, with successful product launches in competitive B2B SaaS markets
Excellent communication and presentation skills, comfortable speaking to executive leadership and large audiences
Creative mindset with ability to generate and implement innovative marketing ideas
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Software Development
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Director Product Marketing Retail employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Product Marketing Retail
✨Tip Number 1
Network with professionals in the retail and e-commerce sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what Sage is looking for in a candidate.
✨Tip Number 2
Familiarise yourself with Sage's products, especially Brightpearl and Inventory Planner. Understanding their features and how they address retail challenges will allow you to speak confidently about them during interviews and demonstrate your genuine interest in the role.
✨Tip Number 3
Prepare to discuss your leadership experience in cross-functional teams. Be ready to share specific examples of how you've successfully driven marketing strategies in the B2B software space, particularly within retail or e-commerce, as this will be crucial for the Director role.
✨Tip Number 4
Stay updated on the latest marketing trends and strategies in the retail sector. Being knowledgeable about current market dynamics will not only help you in interviews but also position you as a thought leader who can contribute innovative ideas to Sage's marketing efforts.
We think you need these skills to ace Director Product Marketing Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the retail and e-commerce sectors. Use specific examples of past successes that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the retail industry and how your background makes you an ideal fit for the role. Mention your leadership experience and how you've successfully driven marketing strategies in previous positions.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, consider including examples of presentations or communications you've led. Highlight any experience speaking at industry events or engaging with executive leadership.
Research Sage and Its Products: Familiarise yourself with Sage's products, particularly Brightpearl and Inventory Planner. Understanding their features and market positioning will allow you to demonstrate your knowledge and enthusiasm during the application process.
How to prepare for a job interview at Sage
✨Understand the Retail Landscape
Before your interview, make sure you have a solid grasp of the current trends and challenges in the retail and e-commerce sectors. This knowledge will help you demonstrate your expertise and show how you can align Sage's products with market needs.
✨Showcase Your Leadership Experience
As a Director, you'll be expected to lead cross-functional teams. Be prepared to discuss specific examples of how you've successfully managed teams in the past, particularly in a global environment, and how you fostered innovation and excellence.
✨Prepare Compelling Product Narratives
Think about how you would craft compelling narratives for Sage's products. Be ready to share your ideas on positioning, messaging, and value propositions that resonate with retail decision-makers, as this is a key responsibility of the role.
✨Engage with Stakeholders
Highlight your ability to build relationships with various stakeholders, including marketing, sales, and product management teams. Discuss how you plan to engage with these groups to ensure alignment and drive commercial success.
