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- Tasks: Lead marketing strategies for retail solutions, ensuring alignment with market needs.
- Company: Sage is a leading software development company focused on innovative solutions for businesses.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration across teams.
- Why this job: Join a dynamic team, drive innovation, and make a real impact in the retail sector.
- Qualifications: 8+ years in Product Marketing, with leadership experience and a strong retail background.
- Other info: Be a thought leader at industry events and contribute to exciting product launches.
The predicted salary is between 43200 - 72000 £ per year.
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Job Description About The Role
As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you\’ll lead marketing strategies that directly address the retail sector\’s specific needs and challenges. Your role is vital in ensuring Sage\’s products perfectly align with the distinct demands of retail and e-commerce markets.
Job Description About The Role
As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you\’ll lead marketing strategies that directly address the retail sector\’s specific needs and challenges. Your role is vital in ensuring Sage\’s products perfectly align with the distinct demands of retail and e-commerce markets.
Your Mission
In collaboration with marketing and sales teams, you\’ll define strategy for effective value propositions and equip our go-to-market teams with the tools needed for success. You\’ll also partner with product management teams to ensure our offerings match market needs and fulfill customer expectations. Leading a team of product marketing managers, you\’ll nurture an environment focused on excellence, innovation, and continuous improvement.
Key Responsibilities:
Own the retail industry strategy, including micro-verticals, to achieve our growth targets
Drive commercial success by developing positioning, value propositions, messaging, pricing, and go-to-market strategies
Craft compelling product marketing narratives that resonate with retail and e-commerce decision-makers
Collaborate cross-functionally with sales, marketing, customer success, and product teams
Serve as a product evangelist and thought leader at industry events and external communications
Own customer communications around product roadmap updates and strategic initiatives
What You\’ll Achieve in Your First 90 Days:
First 30 Days:
Build relationships with key stakeholders across marketing, sales, partnerships, and product management
Gain deep understanding of our customers and market through sales call participation
Begin updating competitive intelligence and enablement materials
Review existing marketing content to understand the retail and e-commerce landscape
By 60 Days:
Develop comprehensive knowledge of Brightpearl and Inventory Planner products
Understand our product strategy and how it aligns with company messaging
Define our ideal customer profile and value propositions
Begin contributing to sales demonstrations and customer presentations
By 90 Days:
Lead external communications about products and solutions
Own and execute product roadmap communications
Drive PMM initiatives for launches and sales enablement
Define strategic objectives for the next 3-6 months
Required Qualifications:
8+ years of expertise in Product Marketing with at least 4 years of leadership experience
Proven track record leading cross functional teams in a global environment
Demonstrated experience marketing B2B software solutions to business professionals
Strong background in retail and/or e-commerce verticals
Experience in both strategic and hands-on roles, with successful product launches in competitive B2B SaaS markets
Excellent communication and presentation skills, comfortable speaking to executive leadership and large audiences
Creative mindset with ability to generate and implement innovative marketing ideas
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Software Development
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Director Product Marketing Retail employer: Sage
Contact Detail:
Sage Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Product Marketing Retail
✨Tip Number 1
Familiarise yourself with the retail and e-commerce landscape. Understanding current trends, challenges, and key players in the market will help you speak confidently about how your experience aligns with Sage's needs.
✨Tip Number 2
Network with professionals in the retail sector. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful product marketing strategy in this field.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed cross-functional teams in the past. Be ready to share specific examples of how you've driven product marketing initiatives that led to commercial success.
✨Tip Number 4
Showcase your ability to craft compelling narratives. Think about how you can present your previous work in a way that resonates with retail decision-makers, highlighting your strategic thinking and creativity.
We think you need these skills to ace Director Product Marketing Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within the retail and e-commerce sectors. Use specific examples of past successes to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the responsibilities outlined in the job description. Emphasise your leadership experience and ability to drive marketing strategies that resonate with retail decision-makers.
Showcase Your Achievements: Include quantifiable achievements in your application. For instance, mention any successful product launches or marketing campaigns you've led that resulted in significant growth or market penetration.
Research Sage: Familiarise yourself with Sage's products, particularly Brightpearl and Inventory Planner. Understanding their offerings will allow you to tailor your application and demonstrate your knowledge of the company’s market position.
How to prepare for a job interview at Sage
✨Understand the Retail Landscape
Before your interview, make sure you have a solid grasp of the current trends and challenges in the retail and e-commerce sectors. This knowledge will help you demonstrate your expertise and show how you can align Sage's products with market needs.
✨Showcase Your Leadership Experience
As a Director, you'll be leading teams and strategies. Be prepared to discuss your previous leadership roles, focusing on how you've successfully managed cross-functional teams and driven product marketing initiatives in a B2B environment.
✨Prepare Compelling Narratives
Craft a few compelling product marketing narratives that resonate with retail decision-makers. This will not only showcase your creativity but also your ability to communicate effectively, which is crucial for this role.
✨Engage with Key Stakeholders
Highlight your experience in building relationships with various stakeholders, such as sales, marketing, and product management teams. Discuss specific examples where collaboration led to successful outcomes, as this is vital for the role at Sage.
