Senior Lifecycle Marketing Executive Marketing · London, United Kingdom

Join us and be part of a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future.

About Sage: Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely.

Our guaranteed independence means we’re free to:

• Do more– supporting an equitable academic future, furthering disciplines that drive social change, and helping social and behavioural science make an impact
• Work together– building lasting relationships, championing diverse perspectives, and co-creating resources to transform teaching and learning
• Think long-term– experimenting, taking risks, and investing in new ideas

About our Team: You’ll be joining our Research Marketing team - a collaborative, data-driven team dedicated to strengthening how researchers discover, engage with, and advance their work through our publishing programs. We combine strategic insight with hands-on execution to design meaningful customer journeys that support authors, reviewers, and institutional partners at every stage of their relationship with us.

Your new role: You will develop, lead, and analyse end-to-end email marketing campaigns. Your role includes collaborating with stakeholders to develop personalized, data-driven campaigns that improve the customer journey and achieve department goals.

Responsibilities include:

• Building thoughtful, customer centred email campaigns by collaborating with the wider Marketing team to drive submissions, usage, and awareness across key titles.
• Leading end-to-end campaign delivery, bringing care and precision to scheduling, copywriting, audience segmentation, proofreading, editing, deployment, performance analysis and reporting.
• Building both bespoke and complex email campaigns using dynamic, personalized content in a marketing automation platform.
• Writing strong copy tailored to customer lifecycles and journal goals, generating engagement and conversions.
• Developing effective audience segmentation strategies grounded in customer personas and behaviours, helping each journal meet its objectives with clarity and intention.
• Turning insights into action, analysing campaign performance and recommending data-driven improvements to increase open rates, click-through rates, and conversions.
• Championing continuous improvement by contributing to testing strategies, running experiments, and sharing findings that strengthen our wider marketing approach.
• Staying curious about the market, monitoring competitor activity, and offering thoughtful recommendations that support team and departmental goals.

Overview of benefits:

• 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
• Hybrid working up to 2 days per week in office and a home working allowance.
• Life assurance, income protection, and travel insurance.
• Private medical cover and access to the company doctor.
• Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
• Variety of snacks and beverages available in the office.
• Healthy lifestyle reimbursement and anniversary trips.
• Access to Company loans (season ticket loan, rental deposit loan, cycle loan).

We’re a Disability Confident Employer (Level 1). If you’d like to apply under this scheme, please let us know in your application. We’re committed to making our recruitment process accessible and inclusive. If you’d like to request reasonable adjustments, please email humanresources@sagepub.co.uk.

Closing date for applications: Thursday 12th February 2026. To ensure we can give each application the attention it deserves, we may consider bringing the closing date forward. Therefore, we encourage you to submit your application as soon as possible to ensure it is considered.

Diversity, Equity, and Inclusion: At Sage, we are committed to building a diverse and inclusive team and to sustaining a culture that celebrates diversity, encourages authenticity, and builds a deep sense of belonging. We encourage applications from all members of society irrespective of age, disability, sex or gender identity, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief as crafting value through diversity is what makes us strong.