At a Glance
- Tasks: Transform data into insights to drive marketing strategies and campaign success.
- Company: Join Sage, a mission-driven academic publisher with a passion for research and education.
- Benefits: Enjoy 25 days annual leave, competitive salary, and opportunities for professional growth.
- Other info: Be part of a dynamic team focused on innovation and social change.
- Why this job: Make a real impact by empowering teams with data-driven insights in a collaborative environment.
- Qualifications: Experience in marketing analytics and proficiency in tools like Google Analytics and Power BI.
The predicted salary is between 50000 - 60000 £ per year.
Join us and be part of a mission-driven, independent publisher. You’ll work with a diverse group of people who share a passion for empowering researchers, educators, and institutions to shape the future.
About Sage: Sage is a global academic publisher of books, journals, and library resources with a growing range of technologies to enable discovery, access, and engagement. Believing that research and education are critical in shaping society, Sara Miller McCune founded Sage in 1965. Today, we are controlled by a group of trustees charged with maintaining our independence and mission indefinitely.
Our guaranteed independence means we’re free to:
- Do more – supporting an equitable academic future, furthering disciplines that drive social change, and helping social and behavioural science make an impact
- Work together – building lasting relationships, championing diverse perspectives, and co-creating resources to transform teaching and learning
- Think long-term – experimenting, taking risks, and investing in new ideas
About our Team: You’ll be joining a new team developed to bring data-driven thinking into the heart of our business. You’ll translate marketing team needs to clear data requirements for BI developers and data specialists. Working closely with marketing, technology and editorial teams, you will deliver key insights to inform strategy and craft powerful narratives to all levels within our organisation.
Could you be our Insights Analyst? Are you?
- Skilled in marketing analytics, translating customer insights into strategy, especially in knowledge-focused sectors?
- Deeply familiar with metrics like conversion, engagement, return on investment, funnel metrics, and campaign attribution, and adept at linking them to tangible results?
- Adept at using Google Analytics or Adobe Analytics to extract, interpret, and optimise performance data?
- Skilled in Power BI, Tableau, or similar tools, with a proven record of developing impactful dashboards alongside BI teams?
- A strategic problem solver who influences decisions through data-driven recommendations and collaborates cross-functionally to drive growth and engagement with commercial awareness?
Your new role:
- Develop and maintain key marketing metrics to assess and boost campaign efficiency.
- Deliver intuitive PowerBI dashboards and reports that make performance data accessible and actionable for decision makers.
- Uncover trends in campaign and audience data to inform product positioning and optimise marketing strategy.
- Generate actionable insights that inform marketing strategy, product positioning, and campaign optimisation.
- Translate sophisticated data into clear narratives that influence decision-making across non-technical teams.
- Empower marketing teams in using analytics tools and interpreting insights.
- Provide analytical support for evolving reporting needs, including campaign evaluations and ad hoc investigations.
- Link market, funding, and competitive trends to campaign performance to identify risks and growth potential.
- Build and refine customer segmentation models, personas, and journey maps.
Overview of benefits: 25 days annual leave (plus
Insights Analyst (Marketing), Gold Open Access ... Marketing · London, United Kingdom employer: Sage Publishing
Sage Publishing is an exceptional employer that prioritises innovation and collaboration, making it an ideal place for a Senior Tech Product Leader to thrive. With a strong commitment to professional development and a flexible hybrid working model, employees are empowered to grow their skills while contributing to impactful product strategies. The supportive work culture fosters teamwork and creativity, ensuring that every team member feels valued and engaged in their work.
StudySmarter Expert Advice🤫
We think this is how you could land Insights Analyst (Marketing), Gold Open Access ... Marketing · London, United Kingdom
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sage Publishing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sage Publishing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sage Publishing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sage Publishing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Insights Analyst (Marketing), Gold Open Access ... Marketing · London, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sage Publishing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sage Publishing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sage Publishing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sage Publishing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sage Publishing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sage Publishing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
