b Overview /b p In this role you will own and shape the AI-powered accounting proposition for Sage, turning complex technology into clear customer value. You will work with product, commercial, and regional teams to define ICP-specific positioning, messaging, and GTM strategy for tier-1 launches. You’ll translate customer insight into product decisions, pricing, and packaging to drive growth and differentiation. This is a cross-functional, fast-paced role that leverages AI capabilities to improve small business outcomes, with a clear impact on engagement, retention, and ARPU. /p b Pay / Benefits /b ul li Up to 8% pension contribution + 2% top-up /li li 25 days of paid annual leave (+5 optional) /li li 8 bank holidays /li li Volunteer days (5 per year) /li li Hybrid working /li li Health, dental and vision coverage /li /ul b Responsibilities /b ul li Own ICP-specific value propositions, positioning and messaging by translating AI capabilities into customer and commercial value /li li Lead customer, market and competitor insight to guide product decisions and GTM investment /li li Influence roadmap, customer experience, pricing and packaging with Product and Commercial teams /li li Partner with Growth to create integrated launch strategies across early adopters to GA, including audience targeting and channel plans /li li Own end-to-end lifecycle strategy for each ICP, driving acquisition, engagement, retention and ARPU growth /li li Drive cross-functional readiness across Marketing, Sales, Partners, Support and CS with messaging, assets and communications /li li Turn customer and commercial feedback into action, identifying new use cases and monetisation opportunities /li /ul b Key requirements /b ul li Experience in Product Marketing, ideally in B2B SaaS /li li Proven track record in proposition development with commercial impact /li li Track record applying AI capabilities within products to improve outcomes /li li Strong grasp of AI tools and processes to improve productivity /li li Strategic thinker with customer obsession and focus on small business experience /li li Excellent communicator with stakeholder management and bias for action /li li Curious, adaptable and capable in a fast-paced product-building environment /li /ul ul li customer-obsessed /li li excellent communicator /li li stakeholder management /li li B2B SaaS /li li AI capabilities in products /li li AI tools and processes /li /ul
Senior Product Marketing Manager employer: Sage Intacct
At Sage, we pride ourselves on being a global tech leader that not only drives industries forward with our innovative ERP solutions but also fosters a vibrant and inclusive work culture. Our Newcastle office offers flexible hybrid working arrangements, generous benefits including a robust pension scheme and extensive health coverage, and unparalleled opportunities for professional growth through industry-leading training. Join us to be part of a purpose-driven team that values individuality and supports your career ambitions while making a meaningful impact on businesses worldwide.
