At a Glance
- Tasks: Shape AI-powered accounting solutions and drive impactful product marketing strategies.
- Company: Join a leading tech company focused on transforming small business outcomes.
- Benefits: Enjoy hybrid working, generous leave, health coverage, and a solid pension plan.
- Other info: Fast-paced environment with opportunities for innovation and career advancement.
- Why this job: Make a real difference by leveraging AI to enhance customer experiences and drive growth.
- Qualifications: Experience in B2B SaaS product marketing and a passion for AI-driven solutions.
The predicted salary is between 66150 - 80850 £ per year.
Overview
In this role you will own and shape the AI-powered accounting proposition for Sage, turning complex technology into clear customer value.
You will work with product, commercial, and regional teams to define ICP-specific positioning, messaging, and GTM strategy for tier-1 launches.
You’ll translate customer insight into product decisions, pricing, and packaging to drive growth and differentiation.
This is a cross-functional, fast-paced role that leverages AI capabilities to improve small business outcomes, with a clear impact on engagement, retention, and ARPU.
- Pay / Benefits
- Up to 8% pension contribution + 2% top-up
- 25 days of paid annual leave (+5 optional)
- 8 bank holidays
- Volunteer days (5 per year)
- Hybrid working
- Health, dental and vision coverage
Responsibilities
- Own ICP-specific value propositions, positioning and messaging by translating AI capabilities into customer and commercial value
- Lead customer, market and competitor insight to guide product decisions and GTM investment
- Influence roadmap, customer experience, pricing and packaging with Product and Commercial teams
- Partner with Growth to create integrated launch strategies across early adopters to GA, including audience targeting and channel plans
- Own end-to-end lifecycle strategy for each ICP, driving acquisition, engagement, retention and ARPU growth
- Drive cross-functional readiness across Marketing, Sales, Partners, Support and CS with messaging, assets and communications
- Turn customer and commercial feedback into action, identifying new use cases and monetisation opportunities
- Key requirements
- Experience in Product Marketing, ideally in B2B Saa S
- Proven track record in proposition development with commercial impact
- Track record applying AI capabilities within products to improve outcomes
- Strong grasp of AI tools and processes to improve productivity
- Strategic thinker with customer obsession and focus on small business experience
- Excellent communicator with stakeholder management and bias for action
- Curious, adaptable and capable in a fast-paced product-building environment
- customer-obsessed
- excellent communicator
- stakeholder management
- B2B Saa S
- AI capabilities in products
- AI tools and processes
Senior Product Marketing Manager in Newcastle upon Tyne employer: Sage Intacct
At Sage, we pride ourselves on being a global tech leader that not only drives industries forward with our innovative ERP solutions but also fosters a vibrant and inclusive work culture. Our Newcastle office offers flexible hybrid working arrangements, generous benefits including a robust pension scheme and extensive health coverage, and unparalleled opportunities for professional growth through industry-leading training. Join us to be part of a purpose-driven team that values individuality and supports your career ambitions while making a meaningful impact on businesses worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager in Newcastle upon Tyne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sage Intacct and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sage Intacct are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sage Intacct on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sage Intacct. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager in Newcastle upon Tyne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sage Intacct. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sage Intacct:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sage Intacct’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sage Intacct
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sage Intacct will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sage Intacct, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
