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- Tasks: Lead performance marketing strategies and drive impactful campaigns for Sage Intacct.
- Company: Join a forward-thinking company with a hybrid work culture.
- Benefits: Enjoy comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Why this job: Make a real impact in the accountant sector while developing your marketing skills.
- Qualifications: Experience in B2B marketing and strong analytical skills are essential.
- Other info: Great opportunities for professional growth and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
Location - Hybrid, 3 days per week out of our Newcastle, London or Winnersh office.
Responsibilities
- Develop and own the performance marketing and demand generation strategy for Sage Intacct for Accountants, aligning closely with revenue and strategic priorities.
- Drive scalable, multi-touch campaigns that support lead acquisition, pipeline growth, and sales enablement within the accountant segment.
- Own end-to-end marketing performance for Sage Intacct in the UKI market, presenting results, insights, and recommendations to senior stakeholders.
- Measure, analyse, and report on marketing funnel KPIs, including lead quality, conversion rates, pipeline contribution, and ROI.
- Manage and optimise allocated budgets to maximise performance and commercial impact.
- Partner closely with sales, marketing operations, and other marketing teams to ensure alignment between campaigns, tracking, and pipeline outcomes.
- Work with marketing operations to ensure robust tracking, attribution, and reporting are in place to monitor performance and enable continuous optimisation.
- Manage and influence key stakeholders across multiple functions, including agencies and senior leaders, ensuring timely delivery of master assets and GTM activity.
- Continuously test, learn, and optimise campaigns to improve effectiveness and efficiency across the funnel.
- Experience in B2B or account-based performance marketing, ideally within SaaS or industries with complex buying journeys and longer sales cycles.
- Proven experience developing and executing go-to-market marketing strategies that drive measurable demand and pipeline impact.
- Strong understanding of marketing funnel metrics, performance optimisation, and the commercial drivers behind marketing ROI.
- Ability to confidently navigate matrixed organisations, influence stakeholders, and "get things done" across multiple teams.
- Experience working with and maximising marketing technologies and systems (e.g. CRM, reporting platforms, analytics tools).
- Strong analytical mindset with the ability to translate data into clear insights and actionable recommendations.
- Experience marketing to or within the accountancy sector is highly desirable.
- Comfortable owning performance, presenting to senior stakeholders, and being accountable for results.
- Results-driven, proactive, and motivated by impact and continuous improvement.
Qualifications
- Experience in B2B or account-based performance marketing, ideally within SaaS or industries with complex buying journeys and longer sales cycles.
- Proven experience developing and executing go-to-market marketing strategies that drive measurable demand and pipeline impact.
- Strong understanding of marketing funnel metrics, performance optimisation, and the commercial drivers behind marketing ROI.
- Ability to confidently navigate matrixed organisations, influence stakeholders, and "get things done" across multiple teams.
- Experience working with and maximising marketing technologies and systems (e.g. CRM, reporting platforms, analytics tools).
- Strong analytical mindset with the ability to translate data into clear insights and actionable recommendations.
- Experience marketing to or within the accountancy sector is highly desirable.
- Comfortable owning performance, presenting to senior stakeholders, and being accountable for results.
- Results-driven, proactive, and motivated by impact and continuous improvement.
Benefits
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- On-going training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Performance Marketing Manager (Sage Intacct for Accountants) in Wokingham employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager (Sage Intacct for Accountants) in Wokingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their performance marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. Use metrics to back up your claims, especially around lead acquisition and ROI – it’s all about demonstrating your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Performance Marketing Manager (Sage Intacct for Accountants) in Wokingham
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in performance marketing, especially within the B2B or SaaS sectors. We want to see how your skills align with our needs for the Performance Marketing Manager role.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, don’t forget to mention specific examples where you've measured and optimised marketing performance. We love seeing how you’ve turned data into actionable insights!
Highlight Collaboration Experience: This position requires working closely with various teams, so share instances where you've successfully collaborated with sales, marketing operations, or other stakeholders. We value teamwork and want to know how you 'get things done' across functions.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Sage Group plc
✨Know Your Metrics
Make sure you brush up on key marketing funnel metrics like lead quality, conversion rates, and ROI. Be ready to discuss how you've used these metrics in past roles to drive performance and make data-driven decisions.
✨Showcase Your Campaign Success
Prepare specific examples of successful multi-touch campaigns you've developed or managed. Highlight how these campaigns contributed to lead acquisition and pipeline growth, especially in B2B or account-based marketing contexts.
✨Understand the Stakeholder Landscape
Familiarise yourself with the different stakeholders you might encounter, from sales teams to senior leaders. Think about how you can effectively communicate your strategies and results to them, ensuring alignment and buy-in.
✨Be Ready to Discuss Tools and Technologies
Since experience with marketing technologies is crucial, be prepared to talk about the CRM and analytics tools you've used. Share how you've maximised these systems for tracking and reporting, and how they’ve helped optimise your campaigns.
