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- Tasks: Lead the marketing strategy for AI-powered HR solutions and drive product launches.
- Company: Join Sage, a leader in innovative HR and payroll technology.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive holiday allowance.
- Other info: Collaborative environment with opportunities to work globally and grow your career.
- Why this job: Shape the future of HR tech and make a real impact on customer experiences.
- Qualifications: Experience in product marketing, especially in SaaS or HR software.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Senior Product Marketing Manager to define how we bring Sage's innovative, AI-powered HR and payroll solutions to market. You'll play a critical role in the success and modernisation of Sage People, ensuring the platform continues to meet evolving customer expectations while leveraging AI to deliver smarter, more automated experiences for HR leaders. Reporting to the Marketing Director, Sage People, you'll be central to our go-to-market strategy, shaping product strategy, leading New Product Introduction, driving pricing, positioning and messaging, and owning the full product lifecycle. You'll work closely with product management, sales, customer success, partnerships, enablement and integrated marketing teams to drive adoption, demand and revenue growth.
Responsibilities
- Developing and refining product positioning, messaging and value propositions that reflect customer needs, regulations and business practices.
- Identifying new revenue opportunities through market expansion, strategic partnerships and innovative commercial approaches.
- Leading and setting pricing for Sage People, including developing pricing strategies for AI-powered features and solutions.
- Owning product launches and go-to-market campaigns that deliver measurable impact.
- Creating compelling customer-facing content, including web assets, reports, videos and presentations, alongside sales and partner enablement materials.
- Equipping sales teams with competitive intelligence, objection-handling guidance and product insights.
- Building strong partnerships with sales, marketing, customer success and partner teams to drive pipeline and revenue growth.
- Gathering and analysing customer, market and competitor insights to inform strategy and influence the product roadmap.
- Acting as the voice of the customer to ensure strong product-market fit and relevance.
- Owning analyst briefings and engagements with priority firms such as Fosway, Gartner, Forrester and IDC, aligning narratives, demos and proof points.
- Planning and delivering analyst briefing assets, including executive overviews, roadmap narratives, customer stories and demo scripts.
- Tracking and reporting on product marketing performance, with a focus on adoption, pipeline contribution and revenue impact.
Qualifications
- Experience in product marketing, solutions marketing or a related role, ideally within SaaS or HR software.
- A strong understanding of the HCM market and experience delivering effective go-to-market strategies.
- Excellent storytelling, communication and writing skills.
- Proficiency with generative AI tools and a solid understanding of AI and machine learning concepts.
- Proven success launching products and initiatives that drive measurable results.
- A collaborative mindset, comfortable working across global and regional teams.
- Strong analytical skills, with the ability to turn insights into clear, actionable plans.
- Experience working with industry analysts (e.g., analyst briefings, TEI/ROI studies and submissions) is advantageous.
Benefits (UK)
- Hybrid working and flexible working patterns.
- Competitive holiday allowance plus.
Product Marketing Manager Sage employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager Sage
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Sage or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This gives you a chance to demonstrate your expertise and creativity beyond the usual application.
✨Tip Number 3
Prepare for interviews by researching Sage's products and their market position. Be ready to discuss how you can contribute to their go-to-market strategy with fresh ideas and insights.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team.
We think you need these skills to ace Product Marketing Manager Sage
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing, especially within SaaS or HR software, and showcase how your skills align with Sage's innovative approach.
Showcase Your Storytelling Skills: Since excellent storytelling is key for this role, use your application to demonstrate your communication prowess. Share examples of how you've crafted compelling narratives in previous roles, particularly around product launches or go-to-market strategies.
Highlight Analytical Abilities: We love data-driven decision-making! In your application, mention any experience you have with gathering and analysing customer insights or market trends. Show us how you've turned those insights into actionable plans that drove results.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Sage Group plc
✨Know Your Product Inside Out
Before the interview, dive deep into Sage's HR and payroll solutions. Understand their features, benefits, and how they leverage AI. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Craft Your Story
Prepare to share specific examples from your past experiences that highlight your product marketing successes. Focus on measurable results you've achieved, especially in SaaS or HR software, as this aligns perfectly with what they're looking for.
✨Understand the Market Landscape
Familiarise yourself with the HCM market and key competitors. Be ready to discuss how you would position Sage People against them and identify potential revenue opportunities. This shows you're proactive and strategic in your thinking.
✨Engage with the Interviewers
Don’t just wait for questions; engage with your interviewers. Ask insightful questions about their go-to-market strategies and how they envision the future of Sage People. This demonstrates your collaborative mindset and eagerness to contribute.