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- Tasks: Lead and optimise marketing strategies for accountants, driving engagement and revenue growth.
- Company: Join Sage, a top-rated workplace supporting small businesses with innovative technology.
- Benefits: Enjoy hybrid work options, competitive salary, and a range of employee perks.
- Why this job: Be part of a dynamic team that values innovation and collaboration in a fast-paced environment.
- Qualifications: Experience in marketing management, strong commercial acumen, and leadership skills required.
- Other info: Work from London, Manchester, Newcastle, or Winnersh; embrace diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Job Title
Performance Marketing Lead, Accountants
Job Description
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location – Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities
• Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team – accountable for delivering against regional targets.
• Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels – develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
• Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
• Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume.
• Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
• Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc – working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
• Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness.
• Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget.
• Team Leadership & development: Lead and manage a high-performing team.
• Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.
Skills, know-how and experience:
• Experience in a marketing management role.
• Results driven with strong commercial acumen and focus on KPIs / performance.
• Experience in fast paced / sales led organisation.
• Strong understanding of both ecommerce trading & assisted funnels. Understanding of working with B2B, B2C and channel marketing advantage.
• Proven experience in digital & field marketing.
• Sound leadership skills to inspire and motivate your team.
• Exceptional communication to negotiate and influence at senior level.
• Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
• Resilience and strong accountability.
#LI-SW1
Function
Performance Marketing
Country
United Kingdom
Office Location
London;Manchester;Newcastle;Winnersh
Work Place type
Hybrid
Advert
Working at Sage means you\’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It\’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
- Competitive salary and a broad range of employee benefits
- Competitive salary and a broad range of employee benefits
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Performance Marketing Lead, Accountants employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead, Accountants
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the accounting sector. Understanding the unique challenges and opportunities accountants face will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the accounting and marketing fields. Attend industry events or webinars to connect with potential colleagues and leaders at StudySmarter. Building these relationships can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that are relevant to the role. Be ready to share examples of how you've driven performance and optimised campaigns in previous positions, as this will showcase your results-driven mindset.
✨Tip Number 4
Research StudySmarter's current marketing strategies and campaigns. Being knowledgeable about our initiatives will allow you to suggest innovative ideas during your interview, demonstrating your proactive approach and genuine interest in the company.
We think you need these skills to ace Performance Marketing Lead, Accountants
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in B2B and B2C environments. Emphasise your achievements in driving engagement and revenue growth, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the UKI Accountants market and how your skills align with the responsibilities outlined in the job description. Use specific examples to showcase your leadership and strategic planning abilities.
Highlight Data-Driven Success: Since the role focuses on data-driven campaigns, include metrics and KPIs from your previous roles that illustrate your success in optimising marketing performance. This could include conversion rates, ROI, or budget management.
Showcase Team Leadership Skills: Discuss your experience in leading high-performing teams. Provide examples of how you've inspired and motivated your team to achieve exceptional results, as this is crucial for the position.
How to prepare for a job interview at Sage Group plc
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the job description and responsibilities of the Performance Marketing Lead. Be prepared to discuss how your experience aligns with leading marketing strategies, managing budgets, and driving performance metrics.
✨Showcase Your Data-Driven Approach
Since this role emphasises data-driven decision-making, come ready to share examples of how you've used analytics to inform your marketing strategies. Discuss specific campaigns where you improved ROI or reduced acquisition costs through data insights.
✨Demonstrate Leadership Skills
As a team leader, it's crucial to showcase your ability to inspire and manage a high-performing team. Prepare examples of how you've successfully led teams in the past, focusing on collaboration and achieving targets.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various teams. Be ready to discuss your experience in cross-functional collaboration and how you've influenced outcomes across different departments, particularly in a matrix environment.
