At a Glance
- Tasks: Lead the creation of innovative embedded accounting solutions for small businesses.
- Company: Join a top-rated tech company transforming finance for SMBs.
- Benefits: Generous bonuses, hybrid work, 25 days leave, and ongoing training.
- Other info: Be part of a diverse team that values innovation and individuality.
- Why this job: Make a real impact in fintech while working with cutting-edge AI technology.
- Qualifications: Experience in SaaS product management; accounting knowledge is a plus.
Product Owner - Embedded Accounting
We're hiring a Product Owner to deliver embedded accounting experiences that drive new customer acquisition through fintech and platform partnerships through leveraging the reusable capabilities of the SMB & Accountants Platform.
In bringing together accountants, clients and financial institutions into a single, intelligent experience, improving bookkeeping, strengthening financial habits and simplifying compliance for small businesses, you'll partner closely with internal platform and fintech partnership teams to shape and deliver embedded services capabilities, scaling partner integrations and accelerating launch.
This is a high-impact role defining how accounting, banking and compliance converge into an AI-driven finance platform for SMBs.
*** Please note that this role is hybrid and will require you to work 3 days a week from our Newcastle office. ***
Key Responsibilities
In this role you'll:
Deliver partner-led embedded accounting use cases
- Own the product delivery of core embedded accounting journeys across fintech and platform partners (e.g. banking, vertical SaaS).
- Translate partner and market needs into scalable product requirements, balancing speed to partner value with long-term platform leverage.
- Ensure all solutions are built to "build once, deploy many" enabling reuse across partners, products and markets.
- Partner closely with internal platform teams to deliver consistent and best in class product experiences that can scale globally
Design simple, compliant accounting experiences for sole traders
- Create low-effort bookkeeping and data-sharing experiences that simplify tax compliance for example MTD in the UK, e-invoicing across EU etc
- Translate regulatory and market requirements into intuitive workflows, reducing friction in core jobs (ledger, compliance, reporting).
- Identify and scale opportunities to extend these experiences across priority international markets, leveraging the global platform.
Own onboarding and early lifecycle success
- Design embedded onboarding journeys that deliver instant time-to-value and drive strong financial habits from day one.
- Collaborate with Banking, Embedded Services, and Platform teams to create seamless, unified onboarding experiences across channels.
- Optimise for activation, usage, and retention through AI-driven and agentic workflows (e.g. onboarding, reconciliation, compliance agents).
Drive go-to-market clarity and execution
- Partner with Commercial, Marketing and GTM teams to define and communicate:
- Product vision and differentiation
- Success metrics (activation, attach, retention)
- Launch milestones and enablement assets
- Ensure product decisions directly enable acquisition and expansion, not follow GTM.
Unlock growth and monetisation through embedded services
- Contribute to the next phase of Embedded Services growth, expanding fintech partnerships and embedded distribution.
- Identify and prioritise opportunities to monetise through fintech capabilities (payments, lending, etc.) embedded into accounting workflows.
- Support partner success by improving time-to-market, integration quality, and customer adoption at scale.
What Success Looks Like (Outcomes)
- Embedded partners launch faster with repeatable, API-driven accounting capabilities
- Increased NCA through partner ecosystems, with strong activation and early lifecycle engagement
- Seamless onboarding → first value delivered in minutes (not days)
- Scalable accounting + fintech experiences that extend across markets and partners without rework
- Clear contribution to platform-level growth (ARR, attach, retention)
Requirements
- Experience in Product in SaaS or B2B software; experience with accounting or payroll products is a plus.
- Background in managing roadmaps from ideation to launch.
- Experience conducting market research and competitive analysis to identify unmet needs, trends, and strategic opportunities.
- AI native mindset and experiences in applying AI / agentic experiences to solve customer problems.
- Strong understanding of technical processes, such as APIs.
Benefits
Benefits? We have plenty...
Video: https://www.youtube.com/watch?v=TCMtTYUUiuU
- Generous bonuses and pension scheme: Up to 8% matched pension contribution plus 2% top-up by Sage.
- 25 days of paid annual leave with the option to buy up to another 5 days.
- 8 bank holiday days.
- Paid 5 days yearly to volunteer through our Sage Foundation.
- 50% income protection.
- Holiday buy + sell.
- Comprehensive health, dental, and vision coverage.
- Work away scheme for up to 10 weeks a year.
- Ongoing training and professional development.
- Hybrid working.
- Healthy Mind app membership
- Access to various helpful memberships for finances, health and wellbeing.
#LI-MD1
Function
Product Delivery
Country
United Kingdom
Office Location
Newcastle
Work Place type
Hybrid
Advert
Working at Sage means you're supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It's why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
Product Owner - Embedded Accounting in Newcastle upon Tyne employer: Sage Group plc
Sage is an exceptional employer for aspiring AI Engineers, offering a dynamic work culture that fosters innovation and collaboration. With a focus on employee growth, you will have the opportunity to develop your technical and commercial skills while working on cutting-edge AI solutions that drive global marketing efforts. Located in a vibrant environment, Sage provides generous benefits and a supportive atmosphere that encourages creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Product Owner - Embedded Accounting in Newcastle upon Tyne
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Sage Group plc!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Sage Group plc would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Sage Group plc through your school's career services!
We think you need these skills to ace Product Owner - Embedded Accounting in Newcastle upon Tyne
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Owner - Embedded Accounting, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Owner - Embedded Accounting position at Sage Group plc. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Sage Group plc
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
