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- Tasks: Lead and execute marketing strategies for accountants, focusing on engagement and product adoption.
- Company: Join Sage, a top-rated employer supporting businesses with innovative technology.
- Benefits: Enjoy flexible working, competitive salary, and a focus on well-being.
- Why this job: Shape impactful marketing strategies while working in a supportive, high-performing team.
- Qualifications: Strategic mindset, marketing experience, and strong communication skills required.
- Other info: This is a hybrid role based in Newcastle, offering growth opportunities.
The predicted salary is between 28800 - 43200 £ per year.
Marketing Manager, Accountants (12 Month Fixed Term Contract)
Job Title
Marketing Manager, Accountants (12 Month Fixed Term Contract)
Job Description
We\’re looking for a commercially minded and customer-focused Performance Marketing Manager to own and drive the \”In-life\” marketing strategy for our accountant and bookkeeper base.
This pivotal role is all about deepening engagement, driving product adoption and upsell opportunities, and maximising ARR through intelligent, targeted marketing activity. You\’ll lead the charge on campaigns that deliver long-term value, working closely with a cross-functional squad and a dedicated team.
About the role
As the Performance Marketing Manager, you will lead and execute a comprehensive in-life marketing strategy for our Accountant and Bookkeeper audience. You\’ll be responsible for creating and delivering campaigns that focus on onboarding, engagement, cross-sell, upsell, and customer loyalty. From optimising in-product journeys to crafting high-quality content and communications, you\’ll play a central role in maximising customer value and improving the overall customer experience.
At Sage, you\’ll have the opportunity to shape a strategy that impacts thousands of customers globally, in a business that is passionate about innovation and doing the right thing for its communities. In return, we offer:
• A supportive, high-performing and ambitious team environment.
• The opportunity to lead key strategic initiatives with visibility across the business.
• Access to cutting-edge martech and tools.
• Competitive salary and benefits, plus strong focus on wellbeing and flexible working.
• The chance to grow and develop within a company consistently rated as a top employer.
Location – This is a hybrid role based in our Newcastle office, with 3 days per week.
Key Responsibilities
• Own & execute In life marketing strategy & plan aligned to product roadmap, accountant seasonality & KPIs (engagement plan, loyalty, surprise & delight, cross sell & upsell, welcome & onboarding)
• Drive engagement, usage and add ons within the Sage for Accountant and standalone brands platform leveraging marketing technology, data & in journey optimisations to develop personalised targeted comms and campaigns in product (with consideration of how this aligns to out of product communications & plans.
• Lead sub team for In life including Campaign manager & marketing apprentice
• Accountable for In life within Accountant Squad (post sign up) – reporting against performance vs targets, optimisation of activity and working with sub squad to drive improved performance (in product customer experience, product, customer journey mapping, data etc)
• Drive and coordinate optimised, automated base email activity, taking into consideration different customer segments & optimal contact strategy
• Own all base communications to existing accountants and bookkeepers, including monthly segmented communications, newsletters and product service notifications.
• Responsible for all written forms of communication to existing accountants and bookkeepers, ensuring consistency and delivered to a high standard according to internal approval processes.
• Own accountant advocacy workstream, delivering a year-long plan of activity aimed at increasing revenue per accountant.
• Own content development for existing customers, working with Product Marketing and Sales to ensure relevant and engaging content and formats.
• Own data for team including segmentation, selections and briefing to internal teams to ensure maximise opportunity and identify opportunities.
• Ownership of In life and campaign lead metrics and reporting, monitoring activity and campaign effectiveness and driving improvements and optimisation with testing at the forefront.
• Budget and tracking of all owned activities including cost management and Sage for Accountant and standalone brands activations & subs, unit/revenue/MQL forecasting
Key skills and experience
• We\’re looking for someone with a strategic mindset, strong executional capability, and deep customer empathy.
• Experience developing marketing plans that drive measurable outcomes such as ARR, engagement, and usage.
• A strong background in leveraging marketing automation and martech to deliver optimised, personalised in-product experiences.
• Proven ability to lead end-to-end campaign planning and execution, ideally in a large-scale or matrixed organisation.
• Commercial acumen and the ability to manage budgets, KPIs, and revenue targets.
• Experience working cross-functionally to drive campaign delivery and customer experience improvements.
• Confidence with data and segmentation, with a continuous testing and optimisation approach.
• Clear and compelling written and verbal communication skills.
• Strong influencing skills and ability to present ideas and results to stakeholders at all levels.
#LI-SW1
Function
Performance Marketing
Country
United Kingdom
Office Location
Newcastle
Work Place type
Hybrid
Advert
Working at Sage means you\’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It\’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
- Leeds, Liverpool, Manchester, Newcastle upon Tyne
- Competitive salary and a broad range of employee benefits
- We prioritise your well-being with a comprehensive range of benefits designed to support you both personally and professionally.
- Leeds, Liverpool, Manchester, Newcastle upon Tyne
- Competitive salary and a broad range of employee benefits
- We prioritise your well-being with a comprehensive range of benefits designed to support you both personally and professionally.
#J-18808-Ljbffr
Marketing Manager, Accountants (12 Month Fixed Term Contract) employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Accountants (12 Month Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially those relevant to accountants and bookkeepers. Understanding their unique needs will help you tailor your approach and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the accounting and marketing sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful marketing strategy for this audience.
✨Tip Number 3
Showcase your experience with marketing automation tools and data analytics. Be prepared to discuss specific examples of how you've used these tools to drive engagement and improve customer experiences in previous roles.
✨Tip Number 4
Prepare to discuss your strategic mindset and execution capabilities. Think of concrete examples where you've led successful campaigns, focusing on measurable outcomes like ARR and customer loyalty, as these are key aspects of the role.
We think you need these skills to ace Marketing Manager, Accountants (12 Month Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially any work with accountants or similar audiences. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about this role and how your skills align with the responsibilities outlined. Mention specific campaigns you've led that resulted in measurable outcomes, showcasing your strategic mindset.
Showcase Your Communication Skills: Since the role requires clear written communication, include examples of your previous work where you created engaging content or communications for customers. Highlight your ability to adapt your writing style to different audiences.
Demonstrate Data-Driven Decision Making: Provide examples of how you've used data to inform your marketing strategies. Discuss any tools or technologies you've leveraged for segmentation and optimisation, as this is crucial for the role.
How to prepare for a job interview at Sage Group plc
✨Understand the Role
Make sure you thoroughly understand the responsibilities of the Performance Marketing Manager position. Familiarise yourself with the key tasks such as driving engagement and optimising in-product journeys, so you can discuss how your experience aligns with these requirements.
✨Showcase Your Campaign Experience
Prepare to share specific examples of successful marketing campaigns you've led. Highlight your strategic mindset and execution capabilities, especially in relation to driving measurable outcomes like ARR and customer engagement.
✨Demonstrate Data Savvy
Be ready to discuss how you've used data and segmentation in past roles to optimise marketing efforts. This role requires confidence with data, so showcasing your analytical skills will be crucial.
✨Communicate Clearly
Since strong written and verbal communication skills are essential for this role, practice articulating your thoughts clearly. Prepare to present your ideas and results effectively, as you'll need to influence stakeholders at various levels.
