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- Tasks: Lead the marketing strategy for accountants, driving customer acquisition and performance metrics.
- Company: Join Sage, a top-rated workplace supporting small businesses with innovative technology.
- Benefits: Enjoy hybrid work, competitive salary, and a range of employee perks.
- Why this job: Be part of a dynamic team that values innovation and collaboration while making a real impact.
- Qualifications: Experience in senior marketing roles, strong commercial focus, and excellent communication skills required.
- Other info: Work from London, Manchester, Newcastle, or Winnersh, with a culture that celebrates diversity.
The predicted salary is between 43200 - 72000 £ per year.
Job Title
Marketing Lead, Accountants
Job Description
Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We\’re looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You\’ll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you\’ll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location – Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities
• Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
• Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
• Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
• Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
• Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
• Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
• Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
• Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we\’re looking for:
• Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
• Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
• Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
• A collaborative leader, able to influence across matrix teams and drive results through others.
• Excellent communication skills – comfortable presenting to and influencing at senior levels.
• Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
#LI-SW1
Function
Performance Marketing
Country
United Kingdom
Office Location
London;Newcastle;Manchester;Winnersh
Work Place type
Hybrid
Advert
Working at Sage means you\’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It\’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
- Competitive salary and a broad range of employee benefits
- Competitive salary and a broad range of employee benefits
#J-18808-Ljbffr
Marketing Lead, Accountants employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Accountants
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the accounting sector. Understanding the unique challenges and opportunities in this niche will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the marketing and accounting fields. Attend industry events or webinars to connect with potential colleagues and leaders at StudySmarter, which can give you insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully managed in previous roles. Being able to share concrete examples of how you've driven customer acquisition and revenue growth will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership style and how you inspire teams to achieve results. Be ready to discuss your approach to coaching and developing talent, as this role requires leading a high-performing marketing team.
We think you need these skills to ace Marketing Lead, Accountants
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Marketing Lead position. Tailor your application to highlight your relevant experience in performance marketing and team leadership.
Craft a Compelling CV: Your CV should clearly showcase your achievements in previous marketing roles, particularly those related to customer acquisition and campaign management. Use metrics to demonstrate your impact, such as revenue growth or successful campaigns.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and innovation. Discuss how your skills align with the company's goals and how you can contribute to their growth strategy. Be specific about your experience with B2B and B2C marketing.
Highlight Leadership Skills: Since this role involves leading a high-performing team, emphasise your leadership experience. Provide examples of how you've inspired and coached teams to achieve ambitious targets, and mention any collaborative projects with cross-functional teams.
How to prepare for a job interview at Sage Group plc
✨Understand the Company and Its Goals
Before your interview, take some time to research the company’s mission, values, and recent achievements. Understanding their goals, especially in relation to the UKI Accountants NCA strategy, will help you align your answers with what they are looking for.
✨Showcase Your Leadership Experience
As a Marketing Lead, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration, innovation, and accountability.
✨Be Data-Driven
Since the role involves performance metrics like ARR, MQLs, and CPA, be ready to discuss how you've used data and analytics to drive marketing strategies. Share specific examples of campaigns where you improved efficiency and ROI through data insights.
✨Prepare for Senior-Level Discussions
You'll be presenting to senior leadership, so practice articulating your ideas clearly and confidently. Think about how you can convey actionable insights from your past experiences that would resonate with high-level stakeholders.
