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- Tasks: Lead the marketing strategy for accountants, driving customer acquisition and performance metrics.
- Company: Join Sage, a top-rated workplace supporting small businesses with innovative technology.
- Benefits: Enjoy hybrid work, competitive salary, and a range of employee benefits focused on your well-being.
- Why this job: Be part of a dynamic team that values innovation and collaboration while making a real impact.
- Qualifications: Proven senior marketing experience, strong commercial focus, and excellent communication skills required.
- Other info: Work in a supportive environment that celebrates diversity and encourages personal growth.
The predicted salary is between 43200 - 72000 £ per year.
Job Title
Marketing Lead, Accountants
Job Description
Are you a results-driven marketing leader with a passion for performance, innovation, and growth?
We\’re looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You\’ll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you\’ll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location – Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities
• Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
• Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
• Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
• Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
• Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
• Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
• Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
• Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
What we\’re looking for:
• Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
• Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
• Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
• A collaborative leader, able to influence across matrix teams and drive results through others.
• Excellent communication skills – comfortable presenting to and influencing at senior levels.
• Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
#LI-SW1
Function
Performance Marketing
Country
United Kingdom
Office Location
Newcastle
Work Place type
Hybrid
Advert
Working at Sage means you\’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It\’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
- Leeds, Liverpool, Manchester, Newcastle upon Tyne
- Competitive salary and a broad range of employee benefits
- We prioritise your well-being with a comprehensive range of benefits designed to support you both personally and professionally.
- Leeds, Liverpool, Manchester, Newcastle upon Tyne
- Competitive salary and a broad range of employee benefits
- We prioritise your well-being with a comprehensive range of benefits designed to support you both personally and professionally.
#J-18808-Ljbffr
Marketing Lead, Accountants employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Accountants
✨Tip Number 1
Familiarise yourself with the latest trends in B2B and B2C marketing, especially in the accounting sector. Understanding the unique challenges and opportunities in this field will help you speak confidently about how you can drive customer acquisition and performance.
✨Tip Number 2
Network with professionals in the marketing and accounting industries. Attend relevant events or webinars to connect with potential colleagues and learn more about the company culture at StudySmarter. This can give you insights that will be valuable during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've successfully managed in previous roles. Being able to provide concrete examples of how you've driven revenue performance and optimised campaigns will demonstrate your capability for this position.
✨Tip Number 4
Showcase your leadership style and how you inspire teams to achieve results. Be ready to share stories about how you've fostered collaboration and innovation within your teams, as this is crucial for the role of Marketing Lead.
We think you need these skills to ace Marketing Lead, Accountants
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in performance-driven environments. Emphasise your achievements in customer acquisition and campaign management to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and innovation. Discuss specific examples of how you've driven results in previous roles, particularly in B2B and B2C contexts, and how you can contribute to the company's growth.
Highlight Key Metrics: In your application, mention key performance indicators (KPIs) you've successfully managed, such as ARR, MQLs, and CPA. This will demonstrate your commercial focus and understanding of performance metrics, which are crucial for this role.
Showcase Leadership Skills: Illustrate your leadership style and experience in managing high-performing teams. Provide examples of how you've inspired collaboration and innovation within your team, as this is a key aspect of the role.
How to prepare for a job interview at Sage Group plc
✨Understand the Company and Its Culture
Before your interview, take some time to research the company’s values, mission, and culture. This will help you align your answers with what they are looking for and demonstrate that you are a good fit for their team.
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing experiences in detail, especially those related to customer acquisition and performance metrics. Use specific examples to illustrate how you've driven results in past roles.
✨Prepare for Data-Driven Questions
Since the role involves leveraging data and analytics, expect questions about how you’ve used data to inform marketing strategies. Be ready to discuss key performance indicators (KPIs) and how you measure success.
✨Demonstrate Leadership Skills
As a senior marketing lead, showcasing your leadership abilities is crucial. Prepare examples of how you’ve led teams, fostered collaboration, and inspired innovation in your previous roles.
