Marketing Director, Sage People

As Director of Marketing for Sage People, you will lead and scale a world‑class marketing function that drives brand growth, demand generation, and pipeline performance. Reporting into the Sage People leadership team, you will define and execute the go‑to‑market strategy, own the Ideal Customer Profile (ICP), and shape the overall positioning of Sage People in the market. This role requires a balance of strategic thinking and hands‑on execution, with full accountability for marketing performance across brand awareness, pipeline creation, and ARR growth.

Strategic Leadership

• Sit on the Sage People leadership team, contributing to the overall business strategy and direction.
• Define, evolve, and refine the Ideal Customer Profile (ICP) and product positioning in collaboration with Product, Sales, and Customer Success teams.
• Shape the future structure, vision, and technology capabilities of the marketing team to support growth.

Team Management

• Lead and inspire a multi‑disciplinary marketing team spanning Product Marketing, Digital Marketing, Field Marketing, Campaigns, Content, and Events.
• Foster collaboration, accountability, and innovation across the team to deliver measurable outcomes.

Growth & Demand Generation

• Own and execute the demand generation strategy across digital, performance, and field channels.
• Drive pipeline creation and acceleration in partnership with the Sales and Business Development teams.
• Develop high‑impact, data‑led campaigns that deliver tangible results in pipeline and ARR growth.

Brand & Communications

• Elevate the Sage People brand through thought leadership, content marketing, and impactful storytelling.
• Oversee messaging and positioning to ensure clarity, consistency, and market differentiation.
• Champion a customer‑centric approach to communication across all internal and external touchpoints.

Budget & Performance Management

• Manage the marketing budget with fiscal discipline and alignment to the broader Sage governance model.
• Track and report on key performance indicators including brand metrics, pipeline contribution, and revenue impact.

Qualifications

• Proven experience leading or closely partnering with teams across demand generation, product marketing, brand, and go‑to‑market execution.
• Demonstrated success in driving pipeline growth and marketing performance within tech, SaaS, or B2B environments.
• Strategic thinker with the ability to translate vision into actionable marketing plans.
• Strong leadership presence and ability to influence across all levels of the organisation.
• Excellent communication skills and comfort working in a fast‑paced, high‑growth setting.
• Data‑driven mindset with expertise in marketing analytics, performance tracking, and ROI measurement.

This is an exciting opportunity to join a startup‑style business unit within a global market‑leading technology company. As part of Sage People, you\’ll play a key role in shaping the future of our HR technology solutions, driving growth and innovation alongside a passionate, high‑performing team. Operating as part of a newly formed leadership team, you\’ll have the freedom to influence strategy, establish best‑in‑class marketing practices, and help build a dynamic, high‑impact business with global reach and bold ambitions. Working at Sage means you\’re supporting millions of small and medium‑sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Benefits video: https://youtu.be/TCMtTYUUiuU

Benefits

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On‑going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working