At a Glance
- Tasks: Lead product marketing initiatives and develop growth strategies for Sage Intacct.
- Company: Join a leading tech company focused on innovation and customer success.
- Benefits: Enjoy comprehensive health coverage, flexible work patterns, and professional development opportunities.
- Other info: Hybrid role with a vibrant culture that champions diversity and inclusion.
- Why this job: Make a real impact by shaping product strategies and driving market growth.
- Qualifications: 10+ years in product marketing with a knack for storytelling and strategy.
The predicted salary is between 80000 - 100000 € per year.
The Product Marketing Director for Sage Intacct will lead the strategic direction, design, and rollout of product marketing initiatives tailored to Sage Intacct in the UK. This role is pivotal in understanding the unique challenges, opportunities, and competitive landscapes of targeted audiences to effectively position Sage's products and solutions in a way that resonates with customer‑specific needs and drives market share growth.
As a Product Marketing leader, you will define and deliver effective growth strategies, value proposition definition, market segmentation and customer profiling, pricing/packaging/tiering definition, messaging & positioning framework, and set launch strategies with clear objectives and goals aligned with the market opportunity. You will partner with routes‑to‑revenue and go‑to‑market functions for the launch of new value propositions in the selected regions, ensuring product/market fit, driving adoption, and delivering against customer needs and commercial opportunity.
On the other hand, you will interlock with our Product Teams to align on the strategic direction and positioning of our products that increase customer adoption, innovation and deliver against our customer promises in these market segments. This role does not have any direct report; however, as a key leader you will lead and mentor a high‑performing team of product marketing professionals around you, fostering a culture of excellence, innovation, and continuous improvement. The role is hybrid and based three days a week in London, Newcastle, or Winnersh offices.
Key Responsibilities
- Category strategy: Partner with Product to set the 3‑5 year strategy for the Sage Intacct category, shaping business plans and product roadmaps.
- Growth strategy: Define and deliver a clear growth plan that converts market opportunity and customer needs into revenue and share growth.
- Market & competitive insight: Maintain a deep understanding of market segments, trends and competitors to identify and act on growth opportunities.
- Customer insight: Lead customer research and insight generation to inform roadmap and proposition development.
- Commercial priorities: Work with R2R to assess local opportunities, risks and define a commercially aligned roadmap.
- Pricing & packaging: Own pricing, packaging and proposition evolution, partnering with regions to deliver winning solutions.
- Value proposition & messaging: Create compelling value propositions and differentiated messaging, continuously testing and optimising with regions.
- Launch excellence: Lead PMM launch strategies end‑to‑end, partnering with Product and R2R to deliver on time and to plan.
- Content & messaging: Own product messaging and content across channels, including web, sales enablement and customer proof points.
- Category evangelism: Act as the category SME and spokesperson, inspiring internal teams and representing externally.
- Thought leadership: Translate market insight into thought leadership for content and external presentations.
- Analyst & PR engagement: Lead analyst relationships and partner with PR to deliver impactful launch and ongoing PR activity.
- Customer base insight: Leverage customer data (size, revenue, industries) to inform growth and category strategy.
- Team leadership: Lead, coach and develop a high‑performing PMM team, driving engagement, capability and performance.
- Culture & inclusion: Champion a high‑performance, inclusive culture that encourages challenge, collaboration and diverse thinking.
Qualifications
You’re a marketer who loves the intersection of product, strategy, and storytelling. You understand what makes the UK market unique and can translate global vision into local relevance. You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight. You bring around 10+ years’ experience in product marketing, SaaS, and financial software. You’re confident developing go‑to‑market strategies, creating impactful content, and collaborating across global teams. Experience with AI tools or AI‑driven marketing is a big plus, and so is a curious, innovative mindset that is always looking for what’s next.
Benefits
- Comprehensive health, dental and vision coverage
- Work away scheme for up to 10 weeks a year
- Ongoing training and professional development
- Paid 5 days yearly to volunteer through our Sage Foundation
- Flexible work patterns and hybrid working
Product Marketing Director in London employer: Sage Group plc
Sage is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Product Marketing Director to thrive. With comprehensive health benefits, flexible working patterns, and a commitment to professional development, employees are empowered to grow and make a meaningful impact in the UK market. The hybrid work model, combined with opportunities for community engagement through volunteering, ensures a balanced and fulfilling work experience.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend events, and engage on platforms like LinkedIn. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We recommend crafting a few thoughtful questions that show your understanding of their market challenges and how you can contribute to their growth.
✨Tip Number 3
Showcase your expertise! Create a portfolio or a presentation that highlights your past successes in product marketing. We love seeing candidates who can demonstrate their impact through real-world examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Sage.
We think you need these skills to ace Product Marketing Director in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially in SaaS and financial software. We want to see how your skills align with the unique challenges and opportunities of the UK market.
Showcase Your Storytelling Skills:As a marketer, storytelling is key! Use your application to demonstrate how you've effectively communicated value propositions and crafted compelling messaging in previous roles. We love seeing creativity in action!
Highlight Data-Driven Decisions:We’re all about making informed decisions here at StudySmarter. Be sure to include examples of how you’ve used data and insights to shape marketing strategies or drive growth in your past experiences.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Sage Group plc
✨Know Your Market Inside Out
Before the interview, dive deep into the UK market landscape for financial software and SaaS. Understand the unique challenges and opportunities that Sage Intacct faces. This knowledge will help you articulate how your strategies can drive growth and resonate with customer needs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've defined and delivered growth strategies in previous roles. Be ready to explain your thought process behind market segmentation, pricing, and messaging frameworks. This will demonstrate your ability to think strategically and align with the company's goals.
✨Highlight Your Collaborative Skills
This role requires partnering across various functions. Share experiences where you've successfully collaborated with product teams or go-to-market functions. Emphasise your ability to lead without direct reports and how you foster a culture of excellence and innovation within your team.
✨Be Ready to Discuss AI Integration
With AI tools being a plus, prepare to talk about any experience you have with AI-driven marketing strategies. Discuss how you can leverage these tools to enhance product positioning and customer engagement, showing that you're forward-thinking and innovative.
