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- Tasks: Optimise digital performance and enhance customer journey on Sage.com.
- Company: Sage empowers small businesses with AI-driven accounting software, trusted by over six million customers globally.
- Benefits: Enjoy hybrid working, 40 paid volunteer hours, and a supportive workplace culture.
- Why this job: Join a top-rated SaaS company and make a real impact on customer satisfaction and engagement.
- Qualifications: Four years of digital marketing experience; strong analytical skills and familiarity with e-commerce metrics required.
- Other info: Work in a diverse team and develop your career in a global environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re hiring a Digital Trading & Performance Analyst to join our Global Digital/eCommerce Performance Marketing team. This role focuses on driving new customer acquisition by optimising digital performance and enhancing the customer journey across Sage.com. You’ll contribute to improving engagement and conversion on the website by collaborating with cross-functional teams to refine the digital funnel. This is a great opportunity for someone with around four years of hands-on digital marketing and SaaS e-commerce experience, who is highly analytical, enjoys working across website performance and data insights, and has a strong ability to translate data into actionable recommendations that drive performance improvements.
Why Sage? Sage supports small and medium-sized businesses to thrive with AI-powered accounting and financial management software. Knowing that over six million customers around the world rely on our solutions drives us to keep innovating – so they can continue growing.
What’s in it for you?
- Build and develop your career at a well-established, global SaaS company, contributing to products ranked #1 for customer satisfaction for ten years running
- Broaden your international professional network by working with globally diverse, customer-focused teams who are driven by innovation, bold thinking, and results
- Thrive in a workplace that reflects our values (Human, Trust, Bold, Simplify), supports hybrid working (with two days from home), and encourages you to give back through Sage Foundation – with 40 paid volunteer hours a year to make a difference.
Location: Hybrid 3 days per week from our Newcastle office: C23, 5&6, Cobalt Park Way, Wallsend NE28 9EJ
Key Responsibilities
- Digital Funnel & Customer Journey Optimisation: Drive digital performance by optimising the marketing funnel and aligning website activity with strategy to boost acquisition, engagement, and conversion.
- Develop and execute marketing and trading initiatives to achieve performance targets.
- Support daily website activities, including pricing, merchandising, product launches, and promotional execution.
- Collaborate with the digital marketing team to align SEO, PPC, Paid Social, and Affiliate strategies.
- Identify and implement opportunities to enhance website performance and user experience.
- Enhance the digital customer experience by identifying opportunities to refine website design, functionality, and navigation.
- Conduct regular site audits to identify issues and improve the customer journey.
- Collaborate with experimentation teams to test and implement website enhancements.
- Utilize insights to optimise website layout, content, and conversion paths.
- Support performance leads in improving KPIs related to engagement and conversion.
Data Analysis & Reporting: Leverage data analytics to uncover insights, track performance, and inform digital strategy.
- Analyse website data to identify trends, performance gaps, and growth opportunities.
- Develop and maintain daily, weekly, and monthly reports with clear performance insights.
- Provide data-driven recommendations to enhance digital marketing effectiveness.
- Build an understanding of customer behaviour to guide future strategy and decision-making.
Cross-functional Collaboration & Insights: Work across teams to align priorities, share insights, and drive strategic initiatives.
- Present actionable insights and recommendations to key stakeholders.
- Facilitate regular insights sessions and ensure prompt reporting on key metrics.
- Collaborate with leadership to define focus areas and translate data into business strategies.
- Monitor external market trends and competitor activity to inform business decisions.
Qualifications:
- You bring hands-on experience in digital or SaaS e-commerce marketing and can demonstrate how you’ve contributed to performance improvement.
- You’re confident working with website performance data and comfortable turning insights into clear, practical actions.
- You’re familiar with digital funnel metrics, self-service purchasing behaviour, and key SaaS performance indicators, and understand how these influence user experience and conversion.
- You’ve worked on B2B, B2C, or SaaS e-commerce websites and understand how to spot opportunities to improve the user journey or conversion.
- You’ve collaborated with cross-functional teams and know how to manage projects and priorities in a structured way.
- You’re organised, analytical, and curious—always looking for ways to make the digital experience better.
- You can communicate clearly with stakeholders and enjoy sharing insights that support business decisions.
Digital Trading & Performance Analyst employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading & Performance Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and SaaS e-commerce. Understanding current strategies and tools will help you speak confidently about how you can contribute to optimising the digital funnel at Sage.
✨Tip Number 2
Prepare to discuss specific examples of how you've used data analytics to drive performance improvements in previous roles. Being able to share concrete results will demonstrate your analytical skills and ability to translate insights into actionable recommendations.
✨Tip Number 3
Showcase your experience in cross-functional collaboration. Be ready to explain how you've worked with different teams to align strategies and improve customer journeys, as this role heavily relies on teamwork and communication.
✨Tip Number 4
Research Sage's products and their impact on small and medium-sized businesses. Understanding the company's mission and values will allow you to tailor your conversation and show how your goals align with theirs during the interview process.
We think you need these skills to ace Digital Trading & Performance Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience in digital marketing and SaaS e-commerce. Focus on specific achievements that demonstrate your ability to drive performance improvements and optimise customer journeys.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance and how your analytical skills can contribute to Sage's goals. Mention specific projects or experiences that align with the responsibilities of the Digital Trading & Performance Analyst role.
Showcase Data-Driven Insights: When discussing your previous roles, emphasise your experience with data analysis and reporting. Provide examples of how you've used data to inform strategies and improve website performance, as this is crucial for the position.
Highlight Cross-Functional Collaboration: Illustrate your ability to work with cross-functional teams by sharing examples of successful collaborations. This will demonstrate your capability to align priorities and drive strategic initiatives, which is essential for this role.
How to prepare for a job interview at Sage Group plc
✨Showcase Your Analytical Skills
As a Digital Trading & Performance Analyst, your ability to analyse data is crucial. Be prepared to discuss specific examples of how you've used data analytics to drive performance improvements in previous roles. Highlight any tools or methodologies you are familiar with.
✨Understand the Digital Funnel
Make sure you have a solid grasp of digital funnel metrics and how they impact customer acquisition and conversion. Be ready to explain how you've optimised these metrics in past projects and what strategies you would implement at Sage.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams. Think of examples where you've successfully collaborated with others to achieve a common goal. Emphasise your communication skills and how you can translate data insights into actionable recommendations for different stakeholders.
✨Demonstrate Your Curiosity
Show that you're not just analytical but also curious about improving the digital experience. Discuss any initiatives you've taken to enhance user journeys or website performance, and express your eagerness to learn and adapt in a fast-paced environment like Sage.
