Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the marketing strategy for AI-powered HR solutions and drive product launches.
- Company: Join Sage, a leader in innovative HR and payroll technology.
- Benefits: Enjoy hybrid working, competitive holidays, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape the future of HR tech and make a real impact on customer experiences.
- Qualifications: Experience in product marketing, strong storytelling skills, and knowledge of AI.
The predicted salary is between 60000 - 80000 £ per year.
We're looking for a Senior Product Marketing Manager to define how we bring Sage's innovative, AI-powered HR and payroll solutions to market. You'll play a critical role in the success and modernisation of Sage People, ensuring the platform continues to meet evolving customer expectations while leveraging AI to deliver smarter, more automated experiences for HR leaders. Reporting to the Marketing Director, Sage People, you'll be central to our go-to-market strategy, shaping product strategy, leading New Product Introduction, driving pricing, positioning and messaging, and owning the full product lifecycle. You'll work closely with product management, sales, customer success, partnerships, enablement and integrated marketing teams to drive adoption, demand and revenue growth.
Responsibilities
- Developing and refining product positioning, messaging and value propositions that reflect customer needs, regulations and business practices.
- Identifying new revenue opportunities through market expansion, strategic partnerships and innovative commercial approaches.
- Leading and setting pricing for Sage People, including developing pricing strategies for AI-powered features and solutions.
- Owning product launches and go-to-market campaigns that deliver measurable impact.
- Creating compelling customer-facing content, including web assets, reports, videos and presentations, alongside sales and partner enablement materials.
- Equipping sales teams with competitive intelligence, objection-handling guidance and product insights.
- Building strong partnerships with sales, marketing, customer success and partner teams to drive pipeline and revenue growth.
- Gathering and analysing customer, market and competitor insights to inform strategy and influence the product roadmap.
- Acting as the voice of the customer to ensure strong product-market fit and relevance.
- Owning analyst briefings and engagements with priority firms such as Fosway, Gartner, Forrester and IDC, aligning narratives, demos and proof points.
- Planning and delivering analyst briefing assets, including executive overviews, roadmap narratives, customer stories and demo scripts.
- Tracking and reporting on product marketing performance, with a focus on adoption, pipeline contribution and revenue impact.
Qualifications
- Experience in product marketing, solutions marketing or a related role, ideally within SaaS or HR software.
- A strong understanding of the HCM market and experience delivering effective go-to-market strategies.
- Excellent storytelling, communication and writing skills.
- Proficiency with generative AI tools and a solid understanding of AI and machine learning concepts.
- Proven success launching products and initiatives that drive measurable results.
- A collaborative mindset, comfortable working across global and regional teams.
- Strong analytical skills, with the ability to turn insights into clear, actionable plans.
- Experience working with industry analysts (e.g., analyst briefings, TEI/ROI studies and submissions) is advantageous.
Benefits (UK)
- Hybrid working and flexible working patterns.
- Competitive holiday allowance plus bank holidays.
- Company pension scheme.
- Private medical insurance.
- Life assurance.
- Income protection.
- Employee Assistance Programme.
- Health and wellbeing initiatives.
- Generous family-friendly policies.
- Learning and development support through Sage Foundation and internal programmes.
Product Marketing Manager Sage in City of Westminster employer: Sage Group plc
Contact Detail:
Sage Group plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager Sage in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Sage or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This is a great way to demonstrate your expertise and creativity beyond the usual CV.
✨Tip Number 3
Prepare for interviews by researching Sage’s products and recent news. Being knowledgeable about their AI-powered solutions will impress the hiring team and show your genuine interest in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Sage team.
We think you need these skills to ace Product Marketing Manager Sage in City of Westminster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in product marketing, especially within SaaS or HR software. We want to see how your skills align with the specific needs of Sage People and the role.
Showcase Your Storytelling Skills: Since excellent storytelling is key for this role, use your application to demonstrate your communication prowess. Share examples of how you've crafted compelling narratives in previous positions, particularly around product launches or go-to-market strategies.
Highlight Your Analytical Mindset: We love data-driven decision-making! Include instances where you've used market insights or customer feedback to shape product strategies or improve performance. This will show us you can turn insights into actionable plans.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter.
How to prepare for a job interview at Sage Group plc
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Sage's HR and payroll solutions. Familiarise yourself with their AI-powered features and how they meet customer needs. This will help you articulate your vision for product positioning and messaging during the interview.
✨Showcase Your Market Insights
Be prepared to discuss the HCM market and share your insights on current trends and competitors. Highlight any previous experiences where you've identified new revenue opportunities or successfully launched products. This will demonstrate your analytical skills and strategic thinking.
✨Prepare Compelling Stories
Since storytelling is key in product marketing, come ready with examples of how you've effectively communicated value propositions in the past. Think about specific campaigns or product launches you've led and the measurable results they achieved. This will showcase your communication skills and impact.
✨Collaborate and Connect
Emphasise your collaborative mindset by discussing how you've worked with cross-functional teams in previous roles. Be ready to share examples of how you've built strong partnerships with sales, marketing, and customer success teams to drive growth. This will highlight your ability to work effectively in a team-oriented environment.