At a Glance
- Tasks: Build and optimise CRM journeys for two fast-growing digital health brands.
- Company: Join Leger, a leader in men's health and part of the Medichecks family.
- Benefits: Enjoy 25 days holiday, hybrid working, and free health services.
- Other info: Be part of a dynamic team focused on early-stage brand growth.
- Why this job: Make a real impact in transforming men's health while growing your marketing skills.
- Qualifications: 2-3 years in lifecycle/CRM marketing with strong copywriting and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
Full-time Hybrid
The Role - Lifecycle Marketer
Hiring Manager - Growth Marketing Lead
Hours - Full-Time, 37.5 hours
Location - Hybrid – UK
About Leger
We’re on a mission to transform men’s health through identifying and treating testosterone deficiency and associated conditions. For too long, men have put up with symptoms of low testosterone, not realising that treatment is available. Leger has been leading the way in testosterone replacement therapy since 1999. Now, as part of the Medichecks’ family, we are entering the next stage of our development and are seeking to scale our services for eligible men. We provide a medically led, evidence-based, straight-talking service driven by specialist doctors and clinicians. This role also supports My Menopause Centre, another specialist digital health brand within the wider group, helping build and optimise lifecycle marketing across both businesses.
The Role
We’re hiring a Lifecycle Marketer to help scale two fast-growing digital health brands. This is a hands‑on execution role for someone who loves building, testing, and optimising CRM journeys that convert and retain customers. You’ll work closely with our Marketing Lead to improve performance across the entire customer lifecycle — from lead capture to consultation booking, onboarding, retention, and win‑back. You’ll be trusted to execute quickly, test ideas, and gradually take ownership of lifecycle performance under strategic direction. This role is ideal for someone who has strong technical execution skills, enjoys copywriting, and wants to grow into a more strategic marketer.
Key Responsibilities
- Lifecycle & CRM Execution
- Build and optimise lifecycle flows in Klaviyo for Leger
- Expand existing flows, identify friction/leaks, and implement fixes quickly
- Create lifecycle journeys such as: Consultation conversion, Reactivation and winbacks
- Platform Setup & Optimisation (My Menopause Centre)
- Help turn a large owned list into a structured CRM system (currently Mailchimp)
- Build foundational lifecycle journeys under direction
- Implement segmentation and tagging structures
- Support migration or platform optimisation if required
- Performance & Experimentation
- Run A/B tests on subject lines, hooks, offers, timing, and content formats
- Produce weekly/monthly performance reports: what changed, what we learned, what we’ll test next
- Data Tracking
- Work comfortably with tracking fundamentals: Events, UTMs, Link tracking, Flow attribution
- Collaborate with CRM/data teams to debug issues
- Copy & Messaging
- Write compelling email/SMS lifecycle copy
- Use LLM tools to refine hooks, messaging, and variations
- Adapt tone for different customer segments and funnel stages
Requirements
- 2–3 years hands‑on lifecycle/CRM marketing experience
- Strong CRM platform execution experience (flows, segmentation, testing) using tools such as Klaviyo, Bloomreach, Mailchimp, Braze, HubSpot, Salesforce Marketing Cloud or Marketo
- Confident copywriter for conversion-focused messaging
- Analytical mindset and comfort with performance data
- Experimental attitude — you test rather than assume
Highly Desirable
- Experience working in small, fast-moving teams
- Familiarity with Mailchimp or other ESPs
- Experience working with product or clinical funnels
- Understanding of attribution and lifecycle metrics
Mindset Fit
- Builder, not just strategist
- Comfortable with autonomy and ownership
- Curious and proactive
- Energised by early‑stage brand growth
We are committed to making the Medichecks group a great place to work and have shaped our people strategy around our colleagues’ feedback and we are continuously reviewing this. As well as a competitive salary and the chance to make a real impact in an organisation, here's a taste of some of the things we offer.
Benefits
- 25 days of glorious holidays, plus all of the bank holidays
- The option to buy and sell holiday
- Hybrid working—working anywhere from the UK
- Company pension – including salary sacrifice options
- Flexi lunch breaks – grab lunch with a friend or hit the gym
- Enhanced maternity and paternity leave, as part of our family friendly policies
- Enhanced paid sickness leave
- Free and discounted Medichecks blood tests for you and your family and friends
- Free access to an online GP service
- Free eye tests and flu jabs
- Access to discounts and freebies through our reward platform
- 2 days of paid leave to give some of your time to a charity or community of your choice
CRM & Lifecycle Marketer (Leger & My Menopause Centre) in Nottingham employer: Sage Global Services Limited
At Leger, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work environment that fosters personal and professional growth. Our hybrid working model allows for flexibility, while our commitment to employee well-being is reflected in our generous benefits package, including enhanced leave policies and opportunities for community engagement. Join us in making a meaningful impact in men's health and be part of a passionate team dedicated to innovation and excellence.
Contact Details:
Sage Global Services Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Lifecycle Marketer (Leger & My Menopause Centre) in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sage Global Services Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sage Global Services Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sage Global Services Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sage Global Services Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Lifecycle Marketer (Leger & My Menopause Centre) in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sage Global Services Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sage Global Services Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sage Global Services Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sage Global Services Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sage Global Services Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sage Global Services Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
