At a Glance
- Tasks: Drive innovative demand generation and ABM strategies for enterprise clients using AI tools.
- Company: Dynamic startup in the enterprise AI LMS space with a collaborative culture.
- Benefits: Fully remote work, competitive salary, and opportunities for professional growth.
- Other info: Join a bootstrapped startup with excellent career advancement potential.
- Why this job: Make a real impact in a fast-paced environment while leveraging cutting-edge technology.
- Qualifications: 5-10 years in B2B marketing with hands-on ABM experience and strong analytical skills.
The predicted salary is between 60000 - 75000 £ per year.
Our client is a small startup (50-100 employees) operating in the enterprise AI LMS space. They are seeking a brilliant and innovative Enterprise Demand Generation & ABM Manager with a strong background in B2B marketing and a proven ability to drive pipeline growth across enterprise accounts. In this role, you will work closely with sales, marketing, and leadership teams to design and execute targeted demand generation and account-based marketing (ABM) strategies. The ideal candidate brings a balance of strategic thinking and hands-on execution, along with practical experience leveraging AI tools to improve campaign performance, audience targeting, and marketing efficiency. This is a FULLY REMOTE position. Compensation will be adjusted accordingly depending on your geographic location. Occasional reporting into APAC time zones will be required.
KEY RESPONSIBILITIES
- Develop and execute integrated demand generation campaigns targeting enterprise-level accounts across multiple channels, including paid media, email, SEO, events, and webinars.
- Plan and manage ABM programs, including account selection, personalization strategies, and multi-touch engagement campaigns.
- Leverage AI tools to support audience segmentation, lead scoring, content personalization, and campaign optimization.
- Manage marketing automation platforms and CRM systems to track, nurture, and convert leads throughout the funnel.
- Collaborate with content and design teams to develop high-impact assets such as landing pages, email sequences, case studies, and white papers.
- Support sales enablement efforts by ensuring smooth lead handoff, aligning messaging, and improving conversion from MQL to SQL.
- Monitor and analyze campaign performance metrics including MQLs, SQLs, CPL, conversion rates, and pipeline contribution.
- Continuously test and optimize campaigns using A/B testing, performance insights, and AI-driven analytics tools.
- Maintain clear reporting and forecasting of pipeline impact, providing insights to stakeholders on campaign effectiveness and ROI.
REQUIREMENTS
- 5 – 10 years of experience in B2B demand generation and/or ABM roles, with at least 2 years of experience targeting enterprise clients.
- Proven track record of driving pipeline growth and measurable results through multi-channel campaigns.
- Hands-on experience executing ABM strategies, including account targeting, personalization, and sales alignment.
- Practical experience using AI tools in marketing, such as for content generation, audience segmentation, lead scoring, and campaign automation.
- Strong familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce or similar).
- Solid understanding of enterprise buying cycles, including multi-stakeholder decision-making and long sales processes.
- Strong analytical skills with the ability to interpret campaign data and translate insights into actionable improvements.
- Excellent communication and collaboration skills, with experience working cross-functionally with sales and marketing teams.
- Self-driven, organized, and comfortable managing multiple campaigns and priorities simultaneously.
- Fluent or near-fluent in English.
- Bachelor's degree in marketing, business, or a related field preferred.
If you are qualified and interested, we kindly invite you to apply! In the meantime, please consider following our company page for more updates and relevant job opportunities.
Enterprise Demand Generation & ABM Manager (Remote) in London employer: Sage Consulting Group
Join a dynamic and innovative startup in the enterprise AI LMS space, where your contributions as an Enterprise Demand Generation & ABM Manager will directly impact our growth trajectory. Enjoy the flexibility of a fully remote role, a collaborative work culture that values creativity and strategic thinking, and opportunities for professional development in a fast-paced environment. With a focus on leveraging cutting-edge AI tools, you'll be part of a team that is not only shaping the future of learning but also fostering a supportive atmosphere for personal and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Enterprise Demand Generation & ABM Manager (Remote) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A personal connection can often get you noticed faster than a CV.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in demand generation and ABM. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their needs, especially in leveraging AI tools for marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Enterprise Demand Generation & ABM Manager (Remote) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your B2B marketing experience and any specific achievements in demand generation or ABM roles. We want to see how you can drive pipeline growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for AI tools and how you've successfully executed multi-channel campaigns in the past. Let us know what makes you tick!
Showcase Your Analytical Skills:Since this role involves monitoring campaign performance, be sure to mention any experience you have with analytics tools. Talk about how you've used data to optimise campaigns and improve conversion rates. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates. We can't wait to hear from you!
How to prepare for a job interview at Sage Consulting Group
✨Know Your Stuff
Make sure you understand the ins and outs of B2B demand generation and ABM strategies. Brush up on your knowledge of AI tools and how they can enhance marketing efforts. Being able to discuss specific examples from your past experience will show that you're not just familiar with the concepts, but that you've successfully implemented them.
✨Showcase Your Analytical Skills
Prepare to discuss how you've monitored and analysed campaign performance metrics in previous roles. Be ready to share specific data points or results that demonstrate your ability to drive pipeline growth. This will highlight your analytical mindset and your capability to translate insights into actionable improvements.
✨Collaboration is Key
Since this role involves working closely with sales, marketing, and leadership teams, be prepared to talk about your experience collaborating cross-functionally. Share examples of how you've aligned messaging and improved lead handoff processes. This will show that you understand the importance of teamwork in achieving marketing goals.
✨Be Ready for Remote Work Challenges
As this is a fully remote position, think about how you've managed remote work in the past. Discuss your organisational skills and how you stay motivated while working independently. Mention any tools or strategies you use to keep communication clear and effective, especially when reporting into different time zones.
