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- Tasks: Lead innovative product marketing strategies for our developer platform and API offerings.
- Company: Join Sage, a global leader empowering small and medium businesses with cutting-edge technology.
- Benefits: Enjoy comprehensive health coverage, flexible work patterns, and paid volunteer days.
- Why this job: Make a real impact on developer experiences while working in a dynamic, inclusive culture.
- Qualifications: Experience in product marketing with a focus on developer platforms and customer insights required.
- Other info: Hybrid work model available; collaborate with top talent in a recognized Best Place to Work.
The predicted salary is between 43200 - 72000 £ per year.
Job Title: Senior Product Marketing Manager
Job Description:
We\’re looking for a Senior Product Marketing Manager to join our global Network and Platform product marketing team, working with our Sage Network and Medium Platform teams.
The Senior Product Marketing Manager will craft a collection of API propositions that meets the needs of our partners, external developers, and internal developers. Using strategic thinking and customer analysis to deeply understand the range of developer personas we want to attract and drive to our developer experience platform. The role will need to provide competitive and market insight into the pain points we can solve with our APIs, developer platforms, ecosystems, marketplaces, and app stores, and the trends including intelligent developer technologies, and creating clarity around how we win. To do this will require significant understanding of technical solutions that can be monetised, how to build out customer segmentation strategies, and clarity around vertical industries we want to serve and crafting targeted propositions to enable the regional growth plans.
What\’s in it for you?
You will be responsible for the creation and delivery of creative and disruptive value propositions, pricing strategies, and the launch of our Sage for Developer suite. You’ll get ownership of building propositions across our tech and innovation areas of the business, making a real impact on the way we position our API offerings to partners and our developer community. You will be developing creative and innovative product marketing strategies, positioning and messaging driven by customer insight, that gain key buyers’ mindshare and through the delivery of successful commercial results whilst taking the complex and making it simple and relevant, for marketing through compelling stories and for driving new innovations in digital experience and understanding how future applications built on our platform will add value to the end users.
Location: Hybrid, 3 days per week from our Newcastle or Winnersh office.
Key Responsibilities:
In this role, you’ll immerse yourself in the Sage Network API, driving the launch of an innovative proposition to market later this year. You’ll collaborate across engineering, business strategy, partner, and product management teams to bring a suite of developer and partner solutions to life.
Your day-to-day will include:
- Building a deep understanding of the accounting developer landscape, including customer personas, competitor insights, and trends across fintech, Sage partners, and internal developers.
- Crafting customer value propositions that align with growth strategies, including defining pricing and packaging frameworks to differentiate our brand in the market.
- Leading efforts to enhance the developer experience while launching the new Sage for Developers suite.
- Partnering with regional teams to design and execute go-to-market strategies, including messaging, positioning, and channel approaches tailored to local markets.
- Monitoring and optimizing in-market propositions by identifying upsell and cross-sell opportunities, ensuring seamless customer migration as their needs evolve.
- Collaborating with Product Management to develop customer-led insights that shape product strategy and innovation.
- Acting as a global ambassador for Sage by contributing thought leadership, creating exceptional content, and representing the company at industry events, in media, and online.
Skills, Know-how, and Experience:
• Experience in a customer and commercially led Product Marketing role with deep domain expertise and a track record of building and executing product and proposition growth strategies across multi-functional teams.
• Experience of launching developer platforms and Appstore/marketplace, disrupt markets through innovative ideas balanced with market research against a strategic plan.
• Strong knowledge of building API and data-driven propositions, which includes a deep understanding of the business needs and challenges faced by customers and competitors in the space.
• Experienced in product marketing methodologies, including Human-Centered Design (HCD) combined with marketing/communications and ability to work with marketing and sales/channel teams.
• Proven creative thinker that independently generates and executes on innovative marketing ideas. Proven track record in crafting compelling positioning and thought leadership content.
Your Benefits:
• Comprehensive health, dental, and vision coverage
• Work away scheme for up to 10 weeks a year
• Ongoing training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
Advert:
Working at Sage means you’re supporting millions of small and medium-sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
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Senior Product Marketing Manager employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Familiarize yourself with the latest trends in API development and fintech. Understanding the current landscape will help you speak confidently about how your experience aligns with the needs of the Sage Network and Medium Platform teams.
✨Tip Number 2
Network with professionals in the product marketing and developer community. Engaging with others in the field can provide insights into the challenges they face and how you can position yourself as a solution provider.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully launched products or platforms in the past. Highlighting your hands-on experience will demonstrate your capability to drive the launch of the Sage for Developers suite.
✨Tip Number 4
Showcase your understanding of customer personas and segmentation strategies. Being able to articulate how you would approach crafting targeted propositions for different developer personas will set you apart from other candidates.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight how your experience aligns with the key responsibilities mentioned in the job description.
Highlight Relevant Experience: Focus on showcasing your experience in product marketing, especially in launching developer platforms and creating value propositions. Use specific examples that demonstrate your ability to drive growth strategies and enhance customer experiences.
Showcase Your Creative Thinking: Since the role requires innovative marketing ideas, include examples of how you've successfully implemented creative strategies in previous roles. This could be through campaigns, product launches, or thought leadership content that made a significant impact.
Craft a Compelling Cover Letter: Write a cover letter that not only summarizes your qualifications but also conveys your passion for the role and the company. Discuss how you can contribute to Sage's mission and values, particularly in supporting small and medium-sized businesses.
How to prepare for a job interview at Sage City
✨Understand the Developer Landscape
Before your interview, dive deep into the accounting developer landscape. Familiarize yourself with customer personas, competitor insights, and current trends in fintech. This knowledge will help you demonstrate your strategic thinking and ability to craft relevant propositions.
✨Showcase Your Creative Thinking
Prepare to discuss innovative marketing ideas you've executed in the past. Highlight how you've disrupted markets through creative product marketing strategies. This will showcase your ability to think outside the box and align with the company's focus on creativity.
✨Highlight Your Experience with APIs
Be ready to talk about your experience in building API and data-driven propositions. Discuss specific challenges faced by customers and how your solutions addressed those needs. This will show your technical understanding and relevance to the role.
✨Demonstrate Collaboration Skills
Since the role involves working across various teams, prepare examples of how you've successfully collaborated with engineering, business strategy, and product management teams in the past. Emphasizing your teamwork skills will be crucial for this position.
