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- Tasks: Lead and optimise marketing strategies for accountants, driving engagement and revenue growth.
- Company: Join Sage, a global leader in tech solutions for small and medium businesses.
- Benefits: Enjoy hybrid work options, a competitive salary, and a vibrant company culture.
- Why this job: Be part of a dynamic team that values innovation and supports your professional growth.
- Qualifications: Experience in marketing management with a focus on performance metrics and team leadership.
- Other info: Recognised as one of the Best Places to Work by Glassdoor in 2024.
The predicted salary is between 43200 - 72000 £ per year.
This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exceptional results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs.
Location: Hybrid, 3 days per week out of our Manchester, Newcastle or Winnersh office.
Key Responsibilities:- Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets.
- Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels – develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc.
- Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
- Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume.
- Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance.
- Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc – working in hand with hubs.
- Provide detailed reports and actionable insights to senior leadership and stakeholders.
- Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes.
- Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness.
- Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned to business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget.
- Team Leadership & development: Lead and manage a high-performing team. Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.
- Experience in a marketing management role.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Experience in fast paced / sales led organisation.
- Strong understanding of both ecommerce trading & assisted funnels.
- Understanding of working with B2B, B2C and channel marketing advantage.
- Proven experience in digital & field marketing.
- Sound leadership skills to inspire and motivate your team.
- Exceptional communication to negotiate and influence at senior level.
- Ability to work in a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
Function: Performance Marketing
Country: United Kingdom
Office Location: Manchester; Newcastle; Winnersh
Work Place type: Hybrid
Senior Performance Marketing Manager, Accountants employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Manager, Accountants
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the accounting sector. Understanding the unique challenges and opportunities accountants face will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the accounting and marketing fields. Attend industry events or webinars to connect with potential colleagues and learn more about the specific needs of accountants, which can give you an edge in discussions.
✨Tip Number 3
Prepare to discuss data-driven decision-making in detail. Be ready to share examples of how you've used analytics to optimise campaigns and improve ROI, as this role heavily focuses on performance metrics and results.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully managed teams in fast-paced environments. Highlight your ability to inspire and motivate others, as well as your experience in cross-functional collaboration.
We think you need these skills to ace Senior Performance Marketing Manager, Accountants
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in B2B and B2C contexts. Emphasise your achievements in driving engagement and revenue growth, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your skills align with their needs. Mention specific examples of successful campaigns you've led and how they relate to the responsibilities outlined in the job description.
Highlight Leadership Experience: Since this role involves managing a high-performing team, be sure to showcase your leadership skills. Provide examples of how you've inspired and motivated teams in previous roles, particularly in fast-paced environments.
Showcase Data-Driven Decision Making: Discuss your experience with analytics and performance metrics in your application. Highlight how you've used data to inform marketing strategies and improve campaign effectiveness, as this is crucial for the position.
How to prepare for a job interview at Sage City
✨Understand the Role Thoroughly
Before the interview, make sure you have a deep understanding of the Senior Performance Marketing Manager role. Familiarise yourself with the key responsibilities, especially around data-driven campaigns and performance metrics. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Leadership Skills
As this role involves managing a high-performing team, be prepared to discuss your leadership style and past experiences. Share specific examples of how you've motivated teams, driven innovation, and achieved results in previous roles.
✨Prepare for Performance Metrics Discussion
Since the position focuses heavily on KPIs like conversion rates and ROI, come ready to discuss how you've used these metrics in your past work. Be specific about the strategies you implemented and the outcomes you achieved.
✨Demonstrate Cross-Functional Collaboration
This role requires collaboration across various teams. Prepare examples that highlight your ability to work in a matrix environment and how you've successfully influenced stakeholders to achieve common goals.
