At a Glance
- Tasks: Lead marketing strategies for small businesses, focusing on customer retention and revenue growth.
- Company: Join Sage, a top-rated workplace empowering small businesses with innovative technology.
- Benefits: Enjoy hybrid work options, a supportive culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team driving impactful marketing campaigns in a fast-paced environment.
- Qualifications: Experience in B2B marketing and customer lifecycle management is essential.
- Other info: Work in a collaborative setting with a focus on innovation and diversity.
The predicted salary is between 36000 - 60000 £ per year.
Winning in the small business segment is crucial to the success of the UKI regional strategy. This role plays a key part in this mission, responsible for planning, developing, and optimizing an integrated inlife marketing plan for small businesses. The goal is to meet targets and revenue objectives for UKI by retaining and expanding existing small business customers primarily through effective onboarding, retention, cross-sell and upsell campaigns. The role will oversee the inlife revenue-generating, value/adoption and retention initiatives for SBCA, SBCP, Sage 50, and Sage suites through integrated campaigns, leveraging key market events such as Payroll Year End and seasonality such as Black Friday.
Campaign tactics will include in-product, paid media, email, DM, webinars, content, and more. Measuring, analyzing, and reporting on campaign performance with a strategic mindset to continuously optimize results is essential, alongside a deep understanding of marketing funnel metrics. The ability to set direction, influence, and collaborate with the UKIA digital and campaign hubs to develop and execute the plan is critical. This role will also lead inlife trading interlock with sales and performance teams, driving performance and continuous optimization. Influence and collaboration will also be needed with teams such as product and XD.
Key Responsibilities:
- This role is the Marketing Lead for UKI Inlife Small Businesses, responsible for marketing targets across key products: SBCA, SBCP, Sage 50, and Sage suites.
- The focus is on driving marketing performance and contributing to the business unit (BU) in the region, including metrics such as log-in rate, units, ARR, SQOs, MQLs, and ROI.
- Channel strategy & Plan development: Developing and owning the integrated inlife marketing plan to drive both efficient and effective performance, utilizing various channels to reach existing customers, with a focus on email and in-product experimentation.
- Experiment and optimise: With a Product-Led Growth mindset, drive experimentation using the product as a channel, as well as utilising behavioural data to trigger and personalise out-of-product channels.
- Overseeing the entire customer journey: From purchase through to retention/cancellation, including developing intent-led nurture journeys and working hand in hand with campaign hub for performance & optimisation.
- Cross functional collaboration: Interlock with Commercial and Routes to Revenue teams to drive prioritisation, budgeting and optimisation for Small Inlife. This involves annual budgeting, trading and product GTMs.
- Lead Interlock with Campaign hub: Through performance cadence – providing strong voice into the inlife trading meetings and regional sales trading calls.
- Performance Analysis & reporting: Regularly analyse campaign performance using KPIs such as units, MQLs-closed won and revenue. Provide detailed reports and actionable insights for senior leadership and stakeholders.
- Data driven decisions: Leverage analytics, testing and performance data to make informed decisions on campaign strategy and tactics to drive revenue. Continuously test and implement strategies to improve retention and existing customer revenue.
- Acting as the Inlife lead: For the business unit, working closely with UKIA digital and campaign hubs to prioritize and optimize execution.
- Managing the marketing budget: For the region.
Skills, know-how and experience:
- Experience in B2B marketing, ideally within a similar industry (SaaS).
- Strong proven experience in customer lifecycle / existing customer marketing.
- Experience and knowledge of Product-Led Growth.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Senior experience in fast paced / sales led organisation.
- Exceptional communication to negotiate and influence at senior level.
- Ability to lead through a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.
Performance Marketing Manager, Small In life employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager, Small In life
✨Tip Number 1
Familiarise yourself with the key products mentioned in the job description, such as SBCA, SBCP, and Sage 50. Understanding these products will help you speak confidently about how you can drive marketing performance and contribute to their success during interviews.
✨Tip Number 2
Showcase your experience with data-driven decision-making. Be prepared to discuss specific examples of how you've used analytics and performance data to optimise marketing campaigns in previous roles, as this is a crucial aspect of the Performance Marketing Manager position.
✨Tip Number 3
Highlight your ability to collaborate across teams. This role requires working closely with various departments, so be ready to share instances where you've successfully influenced and collaborated with others to achieve common goals.
✨Tip Number 4
Prepare to discuss your understanding of Product-Led Growth strategies. Since this role emphasises experimentation and leveraging the product as a channel, demonstrating your knowledge in this area will set you apart from other candidates.
We think you need these skills to ace Performance Marketing Manager, Small In life
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in customer lifecycle management and Product-Led Growth. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for supporting small businesses and how your skills align with the role's responsibilities. Mention your experience with integrated marketing plans and your ability to collaborate across teams.
Showcase Analytical Skills: Emphasise your experience with performance analysis and reporting. Provide examples of how you've used data to drive marketing decisions and optimise campaign performance in past roles.
Highlight Communication Skills: Since the role requires exceptional communication to influence at a senior level, include examples of how you've successfully negotiated or collaborated with cross-functional teams in your previous positions.
How to prepare for a job interview at Sage City
✨Understand the Role and Responsibilities
Make sure you have a clear understanding of the Performance Marketing Manager role. Familiarise yourself with the key responsibilities, such as developing integrated marketing plans and overseeing customer journeys. This will help you articulate how your experience aligns with their needs.
✨Showcase Your Data-Driven Mindset
Since this role heavily relies on performance analysis and data-driven decisions, be prepared to discuss specific examples where you've used analytics to optimise marketing campaigns. Highlight your familiarity with KPIs and how you've leveraged them to drive results.
✨Demonstrate Cross-Functional Collaboration Skills
This position requires collaboration with various teams, including sales and product. Prepare examples that showcase your ability to work across departments, influence stakeholders, and lead initiatives in a matrix environment. This will demonstrate your fit for the collaborative culture.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in previous roles, particularly in B2B marketing or customer lifecycle management, and how you overcame them. This will show your resilience and accountability.