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- Tasks: Lead marketing strategies to attract new small business customers through digital campaigns.
- Company: Join Sage, a top-rated workplace empowering small businesses with innovative technology.
- Benefits: Enjoy hybrid work options and be part of a diverse, inclusive team.
- Why this job: Make a real impact on small businesses while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in B2B demand generation and digital acquisition is essential.
- Other info: Work from Newcastle, Manchester, or Winnersh, collaborating with talented teams.
The predicted salary is between 36000 - 60000 £ per year.
Winning in the small business segment is crucial to the success of the UKI regional strategy. This role plays a key part in this mission, responsible for planning, developing, and optimizing an integrated NCA (New Customer Acquisition) marketing plan for small businesses. The goal is to meet targets and revenue objectives for UKI by attracting new small business customers primarily through effective digital strategies and addressing consideration challenges via top-of-funnel (TOFU) activities. Additionally, this role will manage nurture journeys to improve conversion rates and drive purchases.
The role will oversee the always-on digital acquisition of SBCA, SBCP, Sage 50, and Sage suites through integrated campaigns, leveraging key market events such as MTD and seasonal opportunities like Self Assessment and Black Friday. Campaign tactics will include paid search, social, programmatic, webinars, content, partnerships, and more. Measuring, analyzing, and reporting on campaign performance with a strategic mindset to continuously optimize results is essential, alongside a deep understanding of marketing funnel metrics.
The ability to set direction, influence, and collaborate with the UKIA digital and campaign hubs to develop and execute the plan is critical. This role will also lead NCA trading interlock with sales and performance teams within the digital hub, driving performance and continuous optimization.
Location: Hybrid, 3 days per week out of our Newcastle, Manchester, or Winnersh offices.
Key Responsibilities:
- This role is the Marketing Lead for UKI NCA Small Businesses, responsible for marketing targets across key products: SBCA, SBCP, Sage 50, and Sage suites. The focus is on driving marketing performance and contributing to the business unit (BU) in the region, including metrics such as units, ARR, SQOs, MQLs, ROI, and CPA and LTV:CAC.
- Strategy & Plan development: Developing and owning the integrated NCA marketing plan to drive both efficient and effective performance, utilizing best-in-class digital strategies (to capture in market demand) and TOFU funnel tactics to address consideration and education, ultimately building future demand.
- Cross functional collaboration: Interlock with commercial and RTR teams to drive prioritisation, budgeting and optimisation for Small Direct. This involves annual budgeting, trading and product GTMs.
- Lead Interlock with Digital hub through performance cadence: Providing strong voice into the ecommerce trading meetings and regional sales trading calls, aligning with WBR and MBR processes.
- Overseeing the entire customer journey: From top-of-funnel through to purchase, including developing nurture journeys and working hand in hand with digital hub for performance & ecommerce optimisation.
- Performance Analysis & reporting: Regularly analyse campaign performance using KPIs such as cost per unit, ROI and LTV:CAC. Provide detailed reports and actionable insights for senior leadership and stakeholders.
- Market trends: Stay ahead of competition activity to keep Sage competitive in the market place.
- Data driven decisions: Leverage analytics, testing and performance data to make informed decisions on campaign strategy, creative and channel allocation. Continuously test and implement strategies to improve acquisition costs and overall campaign effectiveness.
- Acting as the NCA lead: For the business unit, working closely with UKIA digital and campaign hubs to prioritize and optimize execution.
- Managing the marketing budget: For the region.
Skills, know-how and experience:
- Experience in B2B demand generation ideally within a similar industry (SaaS).
- Strong proven experience in digital acquisition.
- Proven experience in transactional trading including ecommerce.
- Results driven with strong commercial acumen and focus on KPIs / performance.
- Senior experience in fast paced / sales led organisation.
- Exceptional communication to negotiate and influence at senior level.
- Ability to lead through a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
- Resilience and strong accountability.
Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.
Performance Marketing Manager, Small Direct NCA - Fixed Term Contract employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager, Small Direct NCA - Fixed Term Contract
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B demand generation. Understanding the nuances of TOFU strategies and how they apply to small businesses will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the performance marketing space, particularly those who have experience in SaaS or similar industries. Engaging with them can provide insights into the role and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that are relevant to the role, such as ROI, CPA, and LTV:CAC. Being able to articulate your understanding of these metrics will demonstrate your analytical skills and strategic mindset.
✨Tip Number 4
Showcase your ability to collaborate across teams by preparing examples of past experiences where you successfully influenced stakeholders or led cross-functional projects. This will highlight your leadership skills in a matrix environment.
We think you need these skills to ace Performance Marketing Manager, Small Direct NCA - Fixed Term Contract
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B demand generation and digital acquisition. Use specific metrics to demonstrate your success in previous roles, especially those related to performance marketing.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about supporting small businesses and how your skills align with the responsibilities of the Performance Marketing Manager role. Mention your experience with integrated marketing plans and your ability to analyse campaign performance.
Showcase Your Analytical Skills: Emphasise your ability to leverage analytics and performance data in your application. Provide examples of how you've used data-driven decisions to optimise marketing strategies and improve acquisition costs in past roles.
Highlight Collaboration Experience: Since this role requires cross-functional collaboration, include examples of how you've successfully worked with different teams to achieve marketing goals. This could involve interlocking with sales or e-commerce teams to drive performance.
How to prepare for a job interview at Sage City
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the key responsibilities of the Performance Marketing Manager role. Familiarise yourself with terms like NCA, TOFU, and the specific products you'll be marketing. This will help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Digital Marketing Expertise
Prepare to discuss your experience with digital acquisition strategies, especially in a B2B context. Be ready to share specific examples of successful campaigns you've managed, focusing on metrics like ROI and CPA, as these are crucial for this role.
✨Demonstrate Cross-Functional Collaboration Skills
This role requires collaboration across various teams. Think of examples where you've successfully worked with sales, ecommerce, or other marketing teams to achieve common goals. Highlight your ability to influence and negotiate at senior levels.
✨Prepare for Performance Analysis Discussions
Since performance analysis is a key part of the job, be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've measured campaign success and optimised strategies based on performance metrics.
