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For Companies At a Glance
- Tasks: Lead and optimise marketing strategies for accountants, driving engagement and revenue growth.
- Company: Join Sage, a global leader in innovative technology for small and medium-sized businesses.
- Benefits: Enjoy a hybrid work model with flexibility and a supportive, inclusive culture.
- Why this job: Be part of a dynamic team, driving impactful campaigns and making data-driven decisions.
- Qualifications: Experience in marketing management, strong leadership skills, and a results-driven mindset required.
- Other info: Work from London, Manchester, Newcastle, or Winnersh, collaborating across teams.
The predicted salary is between 43200 - 72000 £ per year.
Job Details: Performance Marketing Lead, Accountants
Full details of the job.
Job Title
Performance Marketing Lead, Accountants
Job Description
This role will be responsible for leading and optimizing the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against targets and revenue plans in the region. The role involves driving engagement, customer/client acquisition, and revenue growth. The Marketing Lead will oversee the UKI planning process for accountants, lead trading interlock with sales & performance teams, and ensure the development and execution of data-driven, ROI-focused campaigns aligned with business objectives. Managing a high-performing team, the role requires driving innovation in campaign strategies and continuously analyzing performance metrics to achieve exceptional results across all channels. Collaboration, prioritization, and execution will be driven through the UKIA digital & campaign hubs.
Location – Hybrid, 3 days per week out of our London, Manchester, Newcastle, or Winnersh office.
Key Responsibilities
- Lead marketing and cross-functional collaboration for UKI NCA Accountants, accountable for regional targets.
- Develop and own strategy and demand plans for UKI NCA Accountants across all channels, including annual budget planning and seasonal opportunities.
- Manage marketing for NCA (new practices, new clients) across all products such as SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli.
- Oversee all marketing performance and contribution to the BU in the region, covering KPIs like units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC.
- Coordinate with digital & campaign hubs to plan, prioritize, execute, and optimize performance.
- Lead performance analysis and reporting, providing insights to senior leadership and managing weekly trading processes.
- Leverage analytics and testing to make data-driven decisions, improving campaign effectiveness.
- Manage the marketing budget, ensuring optimized spend and maximum ROI.
- Lead and develop a high-performing team.
- Collaborate closely with IC, RTR, and PMM to meet regional BU requirements.
Skills, Know-How, and Experience
- Experience in marketing management roles.
- Results-driven with strong commercial acumen and KPI focus.
- Experience in fast-paced, sales-led organizations.
- Understanding of ecommerce trading and assisted funnels.
- Proven digital and field marketing experience.
- Strong leadership and motivational skills.
- Exceptional communication and negotiation skills at senior levels.
- Ability to work in a matrix environment and influence across teams.
- Resilience, accountability, and strong ownership.
#LI-SW1
Function
Performance Marketing
Country
United Kingdom
Office Location
London; Manchester; Newcastle; Winnersh
Work Place Type
Hybrid
Advert
Working at Sage means supporting millions of small and medium-sized businesses globally with innovative technology. We are committed to diversity, equity, and inclusion and offer a supportive environment where everyone can thrive. Learn more about working at Sage and our culture through our website and videos.
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Performance Marketing Lead, Accountants employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead, Accountants
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the accounting sector. Understanding the unique challenges and opportunities accountants face will help you tailor your approach and demonstrate your expertise during discussions.
✨Tip Number 2
Network with professionals in the accounting and marketing fields. Attend industry events or webinars to connect with potential colleagues and learn about their experiences. This can provide valuable insights and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs that are relevant to the role. Being able to articulate how you've driven engagement and revenue growth in previous positions will showcase your results-driven mindset and commercial acumen.
✨Tip Number 4
Demonstrate your leadership skills by sharing examples of how you've successfully managed teams in fast-paced environments. Highlighting your ability to motivate and drive performance will resonate well with the hiring team.
We think you need these skills to ace Performance Marketing Lead, Accountants
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and team leadership. Use specific examples that demonstrate your ability to drive engagement and revenue growth, as these are key responsibilities for the Performance Marketing Lead role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and your understanding of the UKI Accountants market. Discuss how your previous experiences align with the job requirements, particularly your skills in managing campaigns and leading teams.
Showcase Data-Driven Achievements: When detailing your past roles, focus on quantifiable achievements. Mention specific KPIs you have improved, such as customer acquisition rates or ROI from campaigns, to demonstrate your results-driven approach.
Highlight Leadership Skills: Since this role involves managing a high-performing team, emphasise your leadership experience. Provide examples of how you've motivated teams, driven innovation, and collaborated across departments to achieve business objectives.
How to prepare for a job interview at Sage City
✨Understand the Role Thoroughly
Before the interview, make sure you have a solid grasp of the Performance Marketing Lead role. Familiarise yourself with the key responsibilities and how they align with the company's objectives. This will help you articulate your understanding and show that you're genuinely interested in the position.
✨Prepare Data-Driven Examples
Since the role focuses on data-driven campaigns, come prepared with specific examples from your past experiences where you've successfully used analytics to drive marketing strategies. Highlight any metrics or KPIs you improved and how your decisions impacted revenue growth.
✨Showcase Leadership Skills
As this position involves managing a high-performing team, be ready to discuss your leadership style and provide examples of how you've motivated and developed team members in previous roles. Emphasise your ability to collaborate across teams and influence stakeholders.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies, team dynamics, and future goals. This not only shows your interest but also gives you valuable insights into whether the company culture aligns with your values and work style.
