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For Companies At a Glance
- Tasks: Lead marketing strategies for accountants, driving engagement and product adoption through targeted campaigns.
- Company: Join Sage, a top employer known for innovation and community impact.
- Benefits: Enjoy hybrid work options, competitive salary, and access to advanced tools.
- Why this job: Be part of a supportive team that values growth and creativity in a dynamic environment.
- Qualifications: Strategic mindset with experience in marketing plans, automation, and campaign management required.
- Other info: This is a 12-month fixed-term contract based in Newcastle.
The predicted salary is between 36000 - 60000 £ per year.
Job Details: Marketing Manager, Accountants (12 Month Fixed Term Contract)
We are seeking a Marketing Manager for a 12-month fixed-term contract, focused on the accountant and bookkeeper segments.
Job Description
As a Performance Marketing Manager, you will own and drive the \”In-life\” marketing strategy, aiming to deepen engagement, increase product adoption, and maximize ARR through targeted marketing campaigns. You will collaborate with cross-functional teams to deliver campaigns that add long-term value.
Responsibilities include:
- Develop and execute the in-life marketing strategy aligned with product roadmaps and KPIs.
- Drive engagement, usage, and upsell opportunities leveraging marketing technology and data.
- Lead the in-life marketing team, including campaign managers and apprentices.
- Manage all communications to existing accountants and bookkeepers, ensuring high standards and consistency.
- Coordinate content development and data segmentation for targeted campaigns.
- Monitor and report on campaign performance, optimizing strategies accordingly.
- Manage budgets, track activities, and forecast metrics.
Key Skills and Experience
- Strategic mindset with strong execution skills and customer empathy.
- Experience in developing marketing plans that drive measurable outcomes like ARR and engagement.
- Proficiency in marketing automation, martech, and personalized in-product experiences.
- Ability to lead end-to-end campaign planning in large or matrixed organizations.
- Strong commercial acumen, budget management, and KPI tracking skills.
- Excellent communication and stakeholder influencing skills.
Additional Details
This role is based in our Newcastle office with a hybrid work arrangement (3 days in-office). We offer a supportive team environment, access to advanced tools, competitive salary, and opportunities for growth.
Join a company recognized as a top employer, committed to innovation and community impact. Learn more about working at Sage and our culture through our website and videos.
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Marketing Manager, Accountants (12 Month Fixed Term Contract) employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Accountants (12 Month Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the accounting sector. Understanding the unique challenges and opportunities accountants face will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the accounting and marketing fields. Attend industry events or webinars to connect with potential colleagues and learn more about the specific needs of accountants, which can give you an edge in discussions.
✨Tip Number 3
Prepare to discuss your experience with marketing automation tools and data-driven strategies. Be ready to share specific examples of how you've successfully driven engagement and product adoption in previous roles.
✨Tip Number 4
Research StudySmarter's current marketing initiatives and campaigns. Being knowledgeable about our existing strategies will allow you to propose innovative ideas that align with our goals, showcasing your proactive approach and enthusiasm for the role.
We think you need these skills to ace Marketing Manager, Accountants (12 Month Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in the accountant and bookkeeper segments. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your strategic mindset aligns with the company's goals. Mention specific campaigns you've led that resulted in measurable outcomes.
Showcase Your Skills: Emphasise your proficiency in marketing automation and data analysis. Provide examples of how you've used these skills to drive engagement and upsell opportunities in past positions.
Highlight Leadership Experience: If you have experience leading teams or managing cross-functional projects, make sure to include this in your application. Discuss how you’ve successfully coordinated efforts to achieve marketing objectives.
How to prepare for a job interview at Sage City
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Marketing Manager focused on accountants. Familiarise yourself with the key skills and experiences required, such as strategic mindset and proficiency in marketing automation.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of marketing campaigns you've led that resulted in measurable outcomes. Highlight how you drove engagement and product adoption, as these are crucial for this role.
✨Demonstrate Leadership Skills
Since you'll be leading a team, be ready to talk about your leadership style and how you've successfully managed teams in the past. Share experiences where you coordinated with cross-functional teams to achieve campaign goals.
✨Prepare Questions
Have insightful questions ready to ask about the company's marketing strategy and how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
