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For Companies At a Glance
- Tasks: Lead marketing strategies for accountants, driving engagement and product adoption through targeted campaigns.
- Company: Join Sage, a top employer known for innovation and community impact.
- Benefits: Enjoy hybrid work, competitive salary, advanced tools, and growth opportunities.
- Why this job: Be part of a supportive team that values creativity and strategic thinking.
- Qualifications: Strategic mindset, marketing experience, and strong communication skills required.
- Other info: This is a 12-month fixed-term contract based in Newcastle.
The predicted salary is between 36000 - 60000 £ per year.
Job Details: Marketing Manager, Accountants (12 Month Fixed Term Contract)
We are seeking a Marketing Manager for a 12-month fixed-term contract, focused on the accountant and bookkeeper segments.
Job Description
As a Performance Marketing Manager, you will own and drive the \”In-life\” marketing strategy, aiming to deepen engagement, increase product adoption, and maximize ARR through targeted marketing campaigns. You will collaborate with cross-functional teams to deliver campaigns that add long-term value.
Responsibilities include:
- Develop and execute the in-life marketing strategy aligned with product roadmaps and KPIs.
- Drive engagement, usage, and upsell opportunities leveraging marketing technology and data.
- Lead the in-life marketing team, including campaign managers and apprentices.
- Manage all communications to existing accountants and bookkeepers, ensuring high standards and consistency.
- Coordinate content development and data segmentation for targeted campaigns.
- Monitor and report on campaign performance, optimizing strategies accordingly.
- Manage budgets, track activities, and forecast metrics.
Key Skills and Experience
- Strategic mindset with strong execution skills and customer empathy.
- Experience in developing marketing plans that drive measurable outcomes like ARR and engagement.
- Proficiency in marketing automation, martech, and personalized in-product experiences.
- Ability to lead end-to-end campaign planning in large or matrixed organizations.
- Strong commercial acumen, budget management, and KPI tracking skills.
- Excellent communication and stakeholder influencing skills.
Additional Details
This role is based in our Newcastle office with a hybrid work arrangement (3 days in-office). We offer a supportive team environment, access to advanced tools, competitive salary, and opportunities for growth.
Join a company recognized as a top employer, committed to innovation and community impact. Learn more about working at Sage and our culture through our website and videos.
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Marketing Manager, Accountants (12 Month Fixed Term Contract) employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Accountants (12 Month Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially within the accounting sector. Understanding the unique challenges and opportunities accountants face will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the accounting and marketing fields. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful marketing manager in this niche.
✨Tip Number 3
Showcase your experience with marketing automation tools and data analytics. Be prepared to discuss specific campaigns you've managed and how you used data to drive decisions and improve outcomes, as this is crucial for the role.
✨Tip Number 4
Prepare to discuss your leadership style and how you manage cross-functional teams. Highlight examples of how you've successfully led campaigns in the past, as collaboration is key in this role.
We think you need these skills to ace Marketing Manager, Accountants (12 Month Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially in the accountant and bookkeeper segments. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your strategic mindset aligns with the company's goals. Mention specific campaigns you've led that resulted in measurable outcomes.
Showcase Your Skills: Emphasise your proficiency in marketing automation and data analysis. Provide examples of how you've used these skills to drive engagement and upsell opportunities in past positions.
Research the Company Culture: Familiarise yourself with the company's values and culture. Mention in your application how you can contribute to their supportive team environment and commitment to innovation.
How to prepare for a job interview at Sage City
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Marketing Manager focused on accountants. Familiarise yourself with the key skills and experiences required, such as strategic mindset and proficiency in marketing automation.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of marketing campaigns you've led that resulted in measurable outcomes. Highlight how these campaigns drove engagement and product adoption, as this aligns directly with the role's objectives.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be ready to share your experiences in managing teams or projects. Discuss how you motivate others and ensure high standards in campaign execution.
✨Prepare Questions
Have insightful questions ready for your interviewers about their current marketing strategies and challenges. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
