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- Tasks: Lead marketing strategies for accountants, driving customer acquisition and performance metrics.
- Company: Join Sage, a top-rated workplace supporting small businesses with innovative technology.
- Benefits: Enjoy hybrid work options, a collaborative culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team that values innovation and makes a real impact on businesses.
- Qualifications: Experience in senior marketing roles, strong commercial focus, and excellent communication skills required.
- Other info: Work from London, Manchester, Newcastle, or Winnersh; embrace diversity and individuality.
The predicted salary is between 43200 - 72000 £ per year.
Are you a results-driven marketing leader with a passion for performance, innovation, and growth? We’re looking for a dynamic Senior Marketing Lead to take ownership of the UKI Accountants NCA (New Customer Acquisition) and Groundgame strategy, setting the vision, driving revenue performance, and leading a high-performing team focused on measurable impact.
In this pivotal role, you will shape and deliver the full-funnel marketing plan across all channels, overseeing execution in partnership with UKIA digital and campaign hubs. You’ll be the marketing voice in regional leadership conversations and the bridge between strategy, execution, and performance optimisation.
With full accountability for delivering marketing outcomes against ambitious growth targets, you’ll play a key role in customer acquisition, campaign innovation, commercial planning, and cross-functional collaboration with Sales, Product Marketing, and Routes-to-Revenue.
Location - Hybrid, 3 days per week out of our London, Manchester, Newcastle or Winnersh office.
Key Responsibilities- Lead the UKI NCA Accountants marketing strategy, ensuring alignment with the Small BU growth targets and business priorities across SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, and Futrli.
- Own and deliver the annual strategic and demand plan across all channels, working in lockstep with the wider organisation through budget cycles, roadmap launches, and market opportunities.
- Drive performance and accountability across metrics including ARR, trials, SQOs, MQLs, CPA, and LTV:CAC.
- Act as the primary lead between BU and UKIA digital & campaign hubs, building and optimising campaign plans in collaboration with regional and global teams.
- Own the performance reporting and trading cadence, presenting weekly, monthly, and quarterly performance updates to senior leadership with actionable insights.
- Leverage data, testing, and analytics to inform and continuously improve campaign efficiency and return on investment.
- Manage and track a multi-million-pound marketing budget, ensuring resources are deployed effectively to meet business objectives.
- Lead, coach and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
- Proven experience in a senior marketing leadership role, ideally within a fast-paced, sales-driven environment.
- Strong commercial focus with a deep understanding of performance KPIs and customer acquisition strategies.
- Knowledge of B2B and B2C marketing, including both digital and field marketing, with experience across ecommerce and assisted sales funnels.
- A collaborative leader, able to influence across matrix teams and drive results through others.
- Excellent communication skills – comfortable presenting to and influencing at senior levels.
- Confident working across multiple stakeholders, priorities, and workstreams with resilience and adaptability.
Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at . Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/.
Marketing Lead, Accountants employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Accountants
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the B2B and B2C sectors. Understanding how to leverage data and analytics for customer acquisition will set you apart as a candidate who can drive measurable impact.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in leading teams or strategies similar to what we’re looking for. Engaging with industry leaders can provide insights and potentially valuable connections that may help you during the application process.
✨Tip Number 3
Prepare to discuss specific metrics and KPIs you've worked with in previous roles. Being able to articulate your experience with ARR, MQLs, and CPA will demonstrate your commercial focus and understanding of performance-driven marketing.
✨Tip Number 4
Showcase your leadership style and how you inspire high-performing teams. Be ready to share examples of how you've fostered collaboration and innovation in past positions, as this aligns closely with our company culture and values.
We think you need these skills to ace Marketing Lead, Accountants
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Marketing Lead position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Your CV should reflect your proven experience in senior marketing roles. Emphasise your achievements in performance metrics, customer acquisition strategies, and team leadership. Use quantifiable results to demonstrate your impact.
Write a Strong Cover Letter: In your cover letter, express your passion for marketing and innovation. Discuss specific examples of how you've driven growth and performance in previous roles. Make sure to connect your skills with the key responsibilities outlined in the job description.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application is well-structured and free of errors. Use clear and concise language to convey your ideas, and consider including examples of how you've influenced stakeholders in past positions.
How to prepare for a job interview at Sage City
✨Understand the Company and Its Culture
Before your interview, take some time to research the company’s values, mission, and culture. This will help you align your answers with what they are looking for and demonstrate that you’re a good fit for their team.
✨Prepare for Performance Metrics Discussion
Given the focus on performance metrics like ARR, MQLs, and CPA, be ready to discuss your experience with these KPIs. Prepare specific examples of how you've driven results in previous roles, as this will showcase your ability to meet their ambitious growth targets.
✨Showcase Your Leadership Skills
As a Senior Marketing Lead, you'll need to inspire and lead a team. Be prepared to share your leadership philosophy and provide examples of how you've successfully managed teams in the past, particularly in fast-paced environments.
✨Demonstrate Collaborative Mindset
This role requires collaboration across various teams. Highlight your experience working with cross-functional teams and how you’ve influenced stakeholders to achieve common goals. This will show that you can effectively bridge strategy and execution.
