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For Companies At a Glance
- Tasks: Lead marketing strategies for retail solutions, ensuring alignment with market needs.
- Company: Sage supports millions of businesses globally with innovative technology.
- Benefits: Enjoy a hybrid work environment and be part of a top-rated workplace.
- Why this job: Join a culture of innovation and excellence, making a real impact in retail.
- Qualifications: 8+ years in Product Marketing, with strong leadership and B2B software experience.
- Other info: Embrace diversity and individuality in a supportive work environment.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Full details of the job.
Job Title
Job Title Director Product Marketing Retail
Job Description
Job Description About the Role
As the Director of Product Marketing for our Retail Solutions division, including Brightpearl and Inventory Planner products, you'll lead marketing strategies that directly address the retail sector's specific needs and challenges. Your role is vital in ensuring Sage's products perfectly align with the distinct demands of retail and e-commerce markets.
Your Mission
In collaboration with marketing and sales teams, you'll define strategy for effective value propositions and equip our go-to-market teams with the tools needed for success. You'll also partner with product management teams to ensure our offerings match market needs and fulfill customer expectations. Leading a team of product marketing managers, you'll nurture an environment focused on excellence, innovation, and continuous improvement.
Key Responsibilities
Key Responsibilities Key Responsibilities:
Own the retail industry strategy, including micro-verticals, to achieve our growth targets
Drive commercial success by developing positioning, value propositions, messaging, pricing, and go-to-market strategies
Craft compelling product marketing narratives that resonate with retail and e-commerce decision-makers
Collaborate cross-functionally with sales, marketing, customer success, and product teams
Serve as a product evangelist and thought leader at industry events and external communications
Own customer communications around product roadmap updates and strategic initiatives
What You'll Achieve in Your First 90 Days:
First 30 Days:
Build relationships with key stakeholders across marketing, sales, partnerships, and product management
Gain deep understanding of our customers and market through sales call participation
Begin updating competitive intelligence and enablement materials
Review existing marketing content to understand the retail and e-commerce landscape
By 60 Days:
Develop comprehensive knowledge of Brightpearl and Inventory Planner products
Understand our product strategy and how it aligns with company messaging
Define our ideal customer profile and value propositions
Begin contributing to sales demonstrations and customer presentations
By 90 Days:
Lead external communications about products and solutions
Own and execute product roadmap communications
Drive PMM initiatives for launches and sales enablement
Define strategic objectives for the next 3-6 months
Required Qualifications:
8+ years of expertise in Product Marketing with at least 4 years of leadership experience
Proven track record leading cross functional teams in a global environment
Demonstrated experience marketing B2B software solutions to business professionals
Strong background in retail and/or e-commerce verticals
Experience in both strategic and hands-on roles, with successful product launches in competitive B2B SaaS markets
Excellent communication and presentation skills, comfortable speaking to executive leadership and large audiences
Creative mindset with ability to generate and implement innovative marketing ideas
Function
Function Product Delivery
Country
Country United Kingdom
Office Location
Office Location Winnersh;London
Work Place type
Work Place type Hybrid
Advert
Advert Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.
Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.
Learn more about working at Sage: sage.com/en-gb/company/careers/working-at-sage/
Watch a video about our culture: youtube.com/watch?v=qIoiCpZH-QE
We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com .
Learn more about DEI at Sage: sage.com/en-gb/company/careers/diversity-equity-and-inclusion/
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Director Product Marketing Retail employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Product Marketing Retail
✨Tip Number 1
Familiarise yourself with the retail and e-commerce landscape. Understanding the specific challenges and trends in these sectors will help you articulate how your experience aligns with the role's requirements.
✨Tip Number 2
Network with professionals in the retail marketing space. Attend industry events or webinars to connect with potential colleagues and gain insights into current market needs, which can be beneficial during interviews.
✨Tip Number 3
Prepare to discuss your leadership style and experiences. As this role involves leading a team, showcasing your ability to inspire and manage cross-functional teams will be crucial.
✨Tip Number 4
Stay updated on Sage's products, particularly Brightpearl and Inventory Planner. Being knowledgeable about their features and benefits will allow you to speak confidently about how they meet customer needs.
We think you need these skills to ace Director Product Marketing Retail
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and qualifications for the Director of Product Marketing Retail position. Tailor your application to highlight how your experience aligns with the specific needs of the retail sector.
Craft a Compelling CV: Your CV should clearly showcase your 8+ years of expertise in Product Marketing, particularly your leadership experience and successful product launches in B2B SaaS markets. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for the retail and e-commerce sectors. Highlight your strategic mindset and ability to develop compelling marketing narratives. Make sure to mention any relevant experience working with cross-functional teams.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure that your application reflects your ability to convey ideas clearly and effectively. Consider including examples of presentations or communications you've led, especially to executive leadership or large audiences.
How to prepare for a job interview at Sage City
✨Understand the Retail Landscape
Before your interview, make sure you have a solid grasp of the retail and e-commerce sectors. Familiarise yourself with current trends, challenges, and key players in the market. This knowledge will help you demonstrate your expertise and show how you can contribute to the company's goals.
✨Showcase Your Leadership Experience
As a Director, you'll need to lead cross-functional teams effectively. Be prepared to discuss your previous leadership roles, focusing on how you've driven success in product marketing. Highlight specific examples where your leadership made a significant impact on team performance or product launches.
✨Prepare Compelling Narratives
Craft a few compelling product marketing narratives that resonate with retail decision-makers. During the interview, share these stories to illustrate your ability to create value propositions and messaging that align with customer needs. This will showcase your creativity and strategic thinking.
✨Engage with Stakeholders
Demonstrate your ability to build relationships with key stakeholders. Discuss how you've collaborated with sales, marketing, and product teams in the past. Emphasise your communication skills and your approach to ensuring alignment across departments, as this is crucial for the role.
