Campaign Manager in London

The Campaign Manager is responsible for the end-to-end delivery, automation, and optimisation of multi-channel marketing campaigns for our clients. This core role blends technical execution with strategic oversight, ensuring all outbound communications across Email, SMS, Direct Mail, social media, and Call Centre. They are effective, compliant, and aligned with client objectives. The Campaign Manager will act as a subject matter expert, providing training, technical support, and partnership management to drive efficiency and revenue growth.

Key Responsibilities:
Campaign Strategy & Execution

• Responsible for the creation of automated outbound communication programs and campaign journeys across all channels (Email, SMS, Direct Mail,social media, Push, Call Centre, FTP), either scheduled or triggered
• Responsible for the creation and ongoing management of campaign matrixes
• Responsible for A/B testing of email creative, subject lines, audiences, and control groups, and managing the subsequent rollout
• Responsible for campaign optimisation, including next best action, contact frequency, time of sends, subject line optimisation, personalisation,segmentation, and offer type
• Supporting clients with creative review, HTML editing, dynamic content, and converting PDF to code
• Responsible for the creation of audiences and visualising the campaign matrix

Technical & Support

• Responsible for 1st line support for all campaign activity and trouble shooting
• Responsible for internal and client training on the various campaign management tools (e.g., FastStats, Peoplestage, and Maxemail)
• Responsible for testing and any changes that relate to the campaign process
• Responsible for demoing our campaign management capability to existing or potential clients
• Responsible for creating selections with the InfoSum bunker

Client & Partner Management

• Responsible for the day-to-day management of our ESP partners referring, procuring, onboarding, and evaluating suppliers/partners
• Responsible for the day-to-day relationship with Apteco regarding campaign management services
• Support the relationship management with any digital agencies/partners
• Supporting solutions and