Email Marketing Manager - Adobe Campaign - 12 month FTC - Hybrid - London

Salary: £40,000 to £48,000 (depending on experience)

12 month FTC

Hybrid - London

Saga is seeking an experienced and strategic Email Marketing Manager to lead the end-to-end delivery of data-driven, automated email campaigns across our Saga Money portfolio. This role is perfect for someone who blends experience in campaign planning and optimisation (CRM) with hands-on experience using Adobe Campaign, and other Adobe modules to create and deliver effective data driven, trigger based, automated CRM journeys. This is a key role in the successful delivery of Saga’s strategy and in meeting ambitious growth plans for Saga Personal Finance.

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from London and tend to have a pattern of at least twice a month in the office. There may also be occasional travel to our Folkestone office. When we do come together as a team, it allows us to grow and learn plus it is a great opportunity to socialise and celebrate too!

Role Responsibility

• Support the design and delivery of e-mail campaigns for Saga Money (to introduce Saga Money solutions to existing and prospective Saga customers).
• Develop, deliver, and manage email marketing campaigns using Adobe Campaign, ensuring campaigns are automated, optimised, and data-driven.
• Build trigger-based email journeys and customer lifecycle workflows, integrating data points for timely and effective communications – including nurture and nudge communications, journey abandonment journeys, and more.
• Work closely with the Marketing Acquisition Lead to design and execute CRM and retention strategies.
• Ensure end-to-end campaign execution from creative concepts, briefing, audience selection and creative build to deployment and performance tracking with Adobe campaign/analytics.
• The ability to build sophisticated workflows in Adobe Campaign, including audience segmentation, data interpretation, complex queries, integration with other data sets etc.
• Analyse campaign performance using tools like Adobe Analytics, reporting on key metrics such as open rates, click-through rates, and conversion rates that will inform future recommendations on contact strategy.
• Utilise Adobe Target (if applicable) to conduct A/B tests and optimise customer engagement.
• Ensure marketing automation processes align with data governance, compliance, and regulatory standards.
• Collaborate with internal teams, including data analysts, and the wider CRM community, to ensure campaigns align with broader marketing goals and are consistent with the wider group contact strategy.
• As the go-to email and adobe campaign expert within the marketing team, ensure campaigns are carried out to a high standard and delivered on time.
• This includes adhering to best practice when it comes to e-mail marketing, a strong understanding of regulatory frameworks (ICO, GDPR, PECR) to ensure communications are compliant with all requirements, including the Financial Conduct Authority.
• Proactively working with the wider Saga Money team, wider Marketing Community, and Group Data teams to share learnings, ensure best practice is being applied, with a focus on constant improvement & problem solving.

The Ideal Candidate

• At least 3 years’ experience of Adobe Campaigns (desirable).
• Proven track record at working with Adobe Campaign to a highly proficient level.
• Proven experience in creating and deploying Adobe Campaign activity - Adobe Campaign & Analytics.
• Track record of performance and delivery in a D2C e-mail marketing role, covering the full end to end life cycle of a campaign, from idea to execution to evaluation.
• Proven ability to work with new and emerging technologies to deliver change and improvement.
• Self-sufficient and able to work independently and reliably at a pace.
• A flexible approach with a willingness to accept additional responsibilities.
• Highly numerate with an exceptional eye for detail and accuracy, with a good understanding of data and how to harness it to optimise marketing KPIs.
• Able to create the new, rather than adapt the existing, particularly when it comes to designing and creating customer journeys.
• Proficient in HTML, and/or knowledge of tools like Dreamweaver.
• Able to balance multiple projects and deadlines simultaneously – highly organised with great time management.
• A good knowledge of regulatory frameworks across email and electronic communications, with a preference for an understanding of financial services compliance guidelines as well.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service. These include cruises and holidays, insurance, personal finance and the Saga Magazine.

At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better. Fair consideration is given to applications from all applicants, including those with disabilities and those over who are over 50 as we are champions of age inclusivity. We are an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.