Social Media Lead

Overview

Content Creation & Curation Responsibilities

• Drive and deliver the content and channel strategy across the business units.
• Create compelling text, image and video content (including reels, posts and articles) for multiple platforms.
• Ideate and develop stories that increase reach, engagement and brand affinity.
• Lead on sourcing, negotiating, contracting and managing user-generated content (UGC) from our online communities.
• Creating graphics packages.

Community Management:

• Proactively engage with followers, respond to comments and messages and foster meaningful discussion.
• Build and nurture loyal online communities including Facebook groups.
• Engage confidently, respectfully and professionally with guests both online and in person, including on filming shoots.

Performance Analysis & Reporting:

• Use tools such as Meta Business Suite and Hootsuite to analyse performance and optimise content.
• Producing regular reports on channel performance, community engagement, reach, conversions and competitor benchmarking.

Planning & Presentations:

• Support the Social Media Manager with presentations and reporting, including PowerPoint.
• Manage social media diaries and plans across Saga-wide channels - working with the support of a Social Media Executive.

Trend & Platform Monitoring:

• Stay up to date with social media trends, platform specifications, algorithm changes and emerging platforms.
• Suggest new ideas, formats and tactics to improve engagement and performance based on insight and results.

Qualifications & Skills

• You will already be a credible active social media content producer for a large customer brand.
• Ideally have worked in an organisation with multiple brands/products.
• Proven experience in social media management and content creation.
• Strong creative and copywriting skills with an excellent eye for visual content.
• Exceptional grammar, attention to detail and ability to write in brand social tone of voice.
• Deep understanding of major social platforms including Facebook, Instagram, YouTube and LinkedIn as well as a confidence in TikTok.
• Analytical mindset, able to interpret data and turn performance into actionable insights.
• Familiarity with social media management and editing tools such as Canva and Hootsuite.

Company & Opportunity

Join Saga as our Social Media Lead and be at the heart of a dynamic, expanding team where your creativity takes centre stage! If you’re ready to make waves in social media, shape engaging stories, and connect with vibrant online communities, this is your chance to shine. Are you a social media visionary with a flair for storytelling? Do you thrive in fast-paced environments, juggling multiple platforms and audiences? If you’re searching for a role where your creativity will be celebrated and your ideas will shape the narrative across exciting industries, look no further!

Saga offers a treasure trove of content for you to dive into: Saga Money, Saga Plc -brand, Saga Magazine, Boutique Ocean Cruising, European River Cruising, Titan Tours Worldwide and Saga Holidays - Hosted Stays & Tours. You’ll never run out of stories to tell or opportunities to engage our passionate audience.

Reporting to our Social Media Manager, you’ll take the reins on daily social activity, drive our content and channel strategies across our core channels (Facebook, Instagram, LinkedIn, YouTube). You’ll also be exploring emerging platforms, ensuring Saga stays at the forefront of digital innovation.

Over the past 75 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.

We’re committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Saga was awarded Gold for Best Customer Centric Culture in 2025. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE FOR THIS ROLE:

• 25 days holiday + bank holidays.
• Option to purchase additional leave - 5 extra days.
• Pension scheme matched up to 10%.
• Company performance related annual bonus - Up to 5%.
• Life assurance policy on joining us, 4 x salary.
• Wellbeing programme.
• Colleague discounts including family discounts on cruises, holidays and insurance.
• Range of reductions and offers from leading retailers, travel groups and entertainment companies.
• Enhanced maternity and paternity leave.
• Grandparents leave.
• Income protection.
• Access to Saga Academy, our bespoke learning platform.

Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we’ve built together.