Performance Marketing Manager in London

Due to a recent promotion, Saga Insurance is recruiting for a new Performance Marketing Manager to join the team in 2026! We have many exciting campaigns in the calendar for early 2026 and beyond. To help us achieve our plans, we need a passionate Performance Marketing Manager to join our dynamic insurance business unit. You'll be key to driving our Performance Marketing delivery and achieving our commercial targets. It's truly a hands-on role; you will manage the Performance Marketing team in executing highly effective acquisition marketing campaigns that contribute to the commercial success of the Saga Insurance product portfolio.

You will work closely with Performance Marketing Leads to manage day-to-day acquisition campaigns, oversee performance agencies, and coordinate content production, bringing deep hands-on expertise in Paid Search alongside broader paid media experience to deliver profitable growth within a regulated insurance environment.

Your responsibilities will include:

• Managing a team of Marketing Leads across all paid media and lead generation channels, focusing on driving profitable growth throughout the Saga Insurance product suite.
• Leading the development and delivery of robust performance marketing plans across all digital, above-the-line (ATL), and content marketing channels.
• Maintaining hands-on responsibility for Paid Search performance, setting best practice and supporting the team in directing agency and platform partners to deliver profitable growth.
• Managing and collaborating with media agency partners to allocate and optimise media budgets intelligently across both new and existing channels (including TV, radio, press, paid and organic search, paid and organic social, display, affiliates, etc.), balancing reach, frequency, and ROI.
• Utilising your hands-on experience to actively identify opportunities to improve performance in channels and onsite experiences and shape roadmaps to implement any necessary changes.
• Measuring campaign effectiveness, developing comprehensive post-campaign reports, and sharing actionable insights with key stakeholders, ensuring all media investments are optimised for efficiency and effectiveness.
• Building and maintaining bi-monthly trading forecast plans, providing confidence in the ability to trade at agreed levels.
• Continuously reviewing and understanding the needs of the customer, their motivations, and purchasing behaviours, and reporting findings back to the business.
• Building strong relationships with cross-functional teams, including Digital Delivery, Trading, Brand, Data, and Finance, to ensure media plans are integrated and commercially viable.
• Collaborating with the wider Saga Business Units on media planning to ensure campaigns are strategically planned and aligned with broader business objectives, harnessing shared insights and resources to optimise reach and impact.
• Building and refining audience segments using first-party and third-party data to improve targeting precision.
• Managing all agency relationships and acting as the key Subject Matter Expert (SME) for our relationships with advertising platforms (Google and Meta); this relationship must be developed and leveraged to help drive our strategy for digital growth.
• Collaborating cross-functionally to implement a roadmap that ensures continuous performance improvements.

Your experience in a fast-paced performance marketing environment, coupled with your paid search experience, data-driven mindset, and creative problem-solving skills, will be key to your success in this role. You will be a credible performance marketing manager with deep, hands-on Paid Search experience who has gained exposure in the insurance and financial products arena. You will demonstrate a strong working knowledge across all digital channels with proven experience of developing, implementing, and analysing large digital acquisition strategies.

You can also demonstrate:

• Advanced hands-on experience of Google Ads (essential), including large budgets, complex account structures, bidding strategies, and performance optimisation.
• Broader paid media experience across channels such as paid social, affiliates, display and/or ATL, with the ability to integrate these effectively with Paid Search.
• Understanding of onsite SEO (Search Engine Optimisation) and content management principles.
• Experience of leading or working within a digital transformation programme would be highly advantageous.
• Previous experience within Financial Services or a similar regulated environment.
• A good working knowledge of general insurance products and practices with experience in personal lines insurance.
• Strong analytical and trading skills with a record of accomplishment of delivering profitable trading growth.
• Commercially minded, with a strong 'results-led' focus.
• Strong influential leadership and people management skills with the ability to work collaboratively across functions.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special.

We work in a hybrid way at Saga both at home and in the office. The Insurance Marketing team get together about twice a week in either London or Folkestone. You will need to be in a commutable distance for both offices and you will also have the requirement to travel to our agency partner based in Manchester for regular meetings and reviews.

Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're the most trusted brand among UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose. We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

Benefits:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform