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- Tasks: Drive brand strategy and ensure consistent application across all platforms.
- Company: Join Saga, a trusted brand for over 50s in the UK.
- Benefits: Enjoy competitive salary, generous holiday, and a supportive wellbeing programme.
- Why this job: Make a real impact on brand development and customer engagement.
- Qualifications: Experience in brand management and excellent communication skills required.
- Other info: Hybrid working with a focus on inclusivity and career growth.
The predicted salary is between 43000 - 72000 £ per year.
Overview of the Brand Manager role at Saga. Hybrid working in Folkestone with occasional travel to London.
Responsibilities:
- Contributing to the expansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application.
- Driving the development of the brand architecture to create long term brand clarity and consistency.
- Facilitating the development and implementation of Saga's multiproduct marketing activities and cross-sell plans.
- Monitoring brand KPIs and measurement metrics and cascade to relevant BUs.
- Guiding the Group Home Page content ensuring it delivers for the brand and the business units.
- Brand Operations: Support and uphold the Brand Governance process.
- Update brand management tooling, in particular Cloudlines for guidelines.
- Brand IP and trademark protection.
- Oversee and govern the contact with our customers across the group, especially for email sends.
- Support activities to unlock more of our database and own our opportunities matrix.
- Agency and partner management: A key point of contact and partner for brand, creative and media agencies.
- Supplying brand assets to Partners (agencies, newspapers, publishers).
- PR, Social & Insight: Support Saga's Social teams' strategy and execution to ensure it drives brand engagement.
- Collaborate with Travel PR team and support their activities, when needed.
- Work with Saga's Consumer Insight team to educate internal teams and improve customer experience.
Qualifications / The Ideal Candidate:
- Brand management/ownership experience in a consumer-focused business.
- Expertise in agency relationship management, PR, social strategy, and consumer insights.
- Excellent communication and relationship-building skills across all levels.
- A self-starter mentality with a passion for spotting and seizing opportunities.
- Proactivity, problem-solving skills, and an open, innovative outlook.
- A marketing qualification is a plus, but attitude and experience matter most.
About Saga:
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special. Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose. We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment. Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga. Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Compensation and Benefits:
Brand Manager Salary £50,000 to £60,000 depending on experience. Permanent Hybrid / Folkestone. Benefits available: 25 days holiday + bank holidays; option to purchase additional leave; pension scheme matched up to 10%; company performance related annual bonus - Up to 5%; life assurance policy; wellbeing programme; discounts; etc.
Brand Manager in Folkestone employer: Saga plc.
Contact Detail:
Saga plc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Folkestone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Saga's brand values and recent campaigns. Show us that you understand what makes our brand tick and how you can contribute to its growth. Tailor your answers to reflect our mission and culture.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Brand Manager role. Highlight your agency management skills and any successful marketing strategies you've implemented in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Brand Manager in Folkestone
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Brand Manager role. Highlight your brand management experience and any relevant achievements that showcase your ability to drive brand clarity and consistency.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the role and how your background fits with Saga's values. Be sure to mention specific examples of your work in agency relationship management or consumer insights.
Showcase Your Communication Skills: As a Brand Manager, excellent communication is key. In your application, demonstrate your ability to build relationships across all levels. Use clear and engaging language to convey your ideas and experiences.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. This way, your application will be reviewed promptly, and you'll receive personal communication throughout your journey with us!
How to prepare for a job interview at Saga plc.
✨Know Your Brand Inside Out
Before the interview, dive deep into Saga's brand values and recent campaigns. Understand how they position themselves in the market, especially for the over-50 demographic. This knowledge will help you demonstrate your passion for the brand and show that you're aligned with their mission.
✨Showcase Your Agency Experience
Since agency relationship management is key for this role, come prepared with specific examples of how you've successfully collaborated with agencies in the past. Highlight any challenges you faced and how you overcame them to achieve great results.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific brand challenges or opportunities. Think about times when you've had to be proactive or innovative in your previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Emphasise Your Communication Skills
As a Brand Manager, you'll need to build relationships across various levels. Be ready to discuss how you've effectively communicated with different stakeholders in the past. Share examples that showcase your ability to adapt your communication style to suit your audience.
