At a Glance
- Tasks: Lead CRM campaigns, manage data-driven strategies, and optimise email marketing.
- Company: Saga is a trusted UK brand specialising in services for those aged 50+.
- Benefits: Enjoy flexible working, 25 days holiday, discounts, and a performance bonus.
- Why this job: Join a diverse team making a real impact in customer engagement and revenue growth.
- Qualifications: Experience in CRM or email marketing, strong analytical skills, and knowledge of GDPR.
- Other info: Work from London or Ashford, with a focus on inclusivity and employee development.
The predicted salary is between 36000 - 60000 Β£ per year.
The Saga Cruise Marketing Team are looking for an experienced and proactive Senior CRM Executive with a strong focus on email marketing & Direct Mail to join our growing team. Saga as a group is transitioning to a data-driven approach utilising Lifetime Value, Intent and Next Best Action modelling. This requires the CRM strategy to shift to be truly customer-led as opposed to channel execution focused.
In this role, you will take ownership of our CRM calendar, manage data-driven campaigns, and contribute to optimizing our email marketing strategy. This will be a critical role where you contribute to driving revenue growth, improving customer engagement, and enhancing the overall customer journey through insight-led decision-making and innovative ideas.
Role Responsibility
- Working with the CRM Manager to oversee the execution of Saga Cruises CRM strategy, delivering Email and Direct Mail communications to meet commercial targets.
- CRM Calendar Management: Building and maintaining a detailed CRM campaign calendar, ensuring timely and coordinated execution across all email marketing activities.
- Campaign Strategy & Execution: Developing and delivering effective email campaigns aligned with commercial goals, focusing on customer segmentation, personalization, and lifecycle optimization.
- A/B Testing & Optimization: Creating and executing an A/B testing plan, analysing results to refine strategies, improve performance, and enhance customer engagement.
- Reporting & Insight Analysis: Monitoring campaign performance, delivering actionable insights through detailed reporting.
- Segmentation & Targeting: Using segmentation strategies to tailor campaigns to specific customer groups, improving relevance and ROI.
- Customer Lifecycle Management: Understanding the customer journey and lifecycle stages, creating campaigns that engage, retain, and convert customers effectively.
- Continuous Improvement: Proactively identifying opportunities to optimize CRM processes, improve campaign performance, and drive revenue growth.
- Collaboration: Working closely with marketing, product, and data teams to align CRM activities with broader business goals.
The Ideal Candidate
- Proven experience in a CRM or email marketing role.
- Strong understanding of customer journeys, lifecycle marketing, and how to optimize touchpoints to drive engagement and revenue.
- Excellent commercial acumen, with the ability to connect campaign activity to business goals.
- Proficiency in segmentation techniques.
- Solid experience in analysing campaign performance metrics, delivering actionable insights, and driving continuous improvement.
- Skilled in A/B testing and optimization strategies.
- Proactive attitude with a proven track record of suggesting and implementing ideas to improve CRM performance.
- Knowledge of automation workflows and trigger-based campaigns.
- Understanding of GDPR compliance and email marketing regulations in the UK.
- Experience in omni-channel planning and delivery, not limited to email and DM channel delivery and optimisation.
- Exposure to Test & Learn application with proven results on performance.
- Demonstrable ability to leverage customer insight, technology trends and commercial context to inform activity.
- Career experience in a large consumer-facing organisation.
- Experience in the travel sector is also advantageous.
Package Description
Everyday, our colleagues deliver exceptional experiences to our customers. We believe exceptional work deserves even more exceptional rewards, so we have put together an amazing benefits package for all colleagues. We offer flexibility over where you work within this role, either from one of our hubs in London or Ashford.
BENEFITS AVAILABLE TO ALL COLLEAGUES:
- Our working week is 35 hours per week, these can be worked flexibly to suit your working style.
- 25 days holiday + bank holidays.
- Option to purchase additional leave up to 5 extra days.
- Pension scheme matched up to 10%.
- Colleague discounts including family discounts on cruises and holidays.
- Range of reductions and offers from leading retailers, travel groups and entertainment companies.
- Enhanced maternity and paternity leave.
- Grandparents leave.
- Company performance-related annual bonus - Up to 5%.
- Income protection.
- Access to Saga Academy, our bespoke learning platform.
About the Company
Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. The Saga brand has become one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high quality products and exceptional standards of service.
At Saga we are committed to treating all employees fairly and to offering equal opportunities in all aspects of employment and advancement. We value diversity not just because it is the right thing to do, but because diverse teams perform better. Weβre passionate about diversity, equity, and inclusion. Championing diversity is important to us, and diverse teams really are the best ones. Weβre dedicated to creating a culture where every colleague feels like they belong. So that at Saga, more than anywhere else, you can be your best, be yourself and make a difference.
Fair consideration is given to all applicants, including those with disabilities and those over who are over the age of 50. As champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams. We are also an official Disability Confident Committed employer and ensure that our recruitment process is inclusive and accessible and we will make reasonable adjustments as required.
Senior CRM Executive β Saga Cruise employer: Saga Group
Contact Detail:
Saga Group Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Senior CRM Executive β Saga Cruise
β¨Tip Number 1
Familiarise yourself with Saga's brand and values. Understanding their commitment to customer experience and diversity will help you align your approach during interviews, showcasing how your values match theirs.
β¨Tip Number 2
Brush up on your knowledge of CRM strategies, particularly in email marketing and direct mail. Be prepared to discuss specific examples of how you've successfully implemented data-driven campaigns in the past.
β¨Tip Number 3
Network with current or former employees of Saga, especially those in marketing roles. They can provide insights into the company culture and expectations, which can be invaluable during your application process.
β¨Tip Number 4
Stay updated on the latest trends in CRM and email marketing, particularly around segmentation and personalisation. Being able to discuss recent developments or case studies can set you apart from other candidates.
We think you need these skills to ace Senior CRM Executive β Saga Cruise
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and email marketing. Focus on your achievements in campaign management, customer engagement, and data-driven decision-making.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of customer journeys and lifecycle marketing. Mention specific examples of how you've used segmentation techniques and A/B testing to improve campaign performance.
Showcase Your Analytical Skills: Include details about your experience with reporting and insight analysis. Highlight how you've used data to drive continuous improvement in CRM processes and campaign effectiveness.
Demonstrate Your Proactive Attitude: Provide examples of how you've suggested and implemented ideas that improved CRM performance. This will show that you are not just reactive but also proactive in optimising strategies.
How to prepare for a job interview at Saga Group
β¨Showcase Your CRM Expertise
Make sure to highlight your previous experience in CRM and email marketing. Be prepared to discuss specific campaigns you've managed, focusing on how you used data-driven insights to optimise performance and drive engagement.
β¨Demonstrate Understanding of Customer Journeys
Familiarise yourself with the concept of customer lifecycle management. Be ready to explain how you would tailor campaigns to different customer segments and stages, showcasing your ability to enhance the overall customer journey.
β¨Prepare for A/B Testing Discussions
Since A/B testing is a key part of the role, come equipped with examples of tests you've conducted in the past. Discuss what you learned from the results and how you applied those insights to improve future campaigns.
β¨Align with Business Goals
Understand Saga's commercial objectives and be prepared to discuss how your CRM strategies can directly contribute to these goals. This shows that you not only think about marketing tactics but also their impact on revenue growth.