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- Tasks: Shape the future of a trusted UK brand and drive innovative marketing strategies.
- Company: Join Saga, the UK's most trusted brand for people over 50.
- Benefits: Enjoy 25 days holiday, pension scheme, and discounts on travel and insurance.
- Why this job: Make a real impact in a vibrant, inclusive culture that values your ideas.
- Qualifications: Experience in brand management and excellent communication skills are essential.
- Other info: Hybrid working model with opportunities for personal and professional growth.
The predicted salary is between 43000 - 51000 £ per year.
Salary: £50,000 to £60,000 depending on experience
Permanent Hybrid / Folkestone
Are you a visionary Brand Manager looking for your next exciting challenge? Keen to shape the future of a trusted UK Brand? At Saga, we're building the UK's most trusted brand for people over 50, and we want you to play a central role in our journey. If you're ready to join a forward-thinking, dynamic in-house team where your ideas will shape the future, read on.
Why Saga?
Our people are at the heart of everything we do. We pride ourselves on a vibrant, inclusive culture where innovation and collaboration are celebrated. Saga's portfolio is ever-evolving from travel and personal finance to insurance and publishing offering you the chance to work across diverse industries that truly make a difference to millions.
We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone, you will also be required to visit the London office on occasions. We typically spend 3 days a week in office and 2 at home.
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
- 25 days holiday + bank holidays
- Option to purchase additional leave - 5 extra days
- Pension scheme matched up to 10%
- Company performance related annual bonus - Up to 5%
- Life assurance policy on joining us, 4 x salary
- Wellbeing programme
- Colleague discounts including family discounts on cruises, holidays and insurance
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Income protection
- Access to Saga Academy, our bespoke learning platform
Main Responsibilities
- Brand Strategy: Supporting the next iteration of the Saga Brand, evolving Experience is Everything beyond the strapline. Contributing to the expansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application. Driving the development of the brand architecture to create long term brand clarity and consistency. Facilitating the development and implementation of Saga's multiproduct marketing activities and cross-sell plans. Monitoring brand KPIs and measurement metrics and cascade to relevant BUs. Guiding the Group Home Page content ensuring it delivers for the brand and the business units.
- Brand Operations: Support and uphold the Brand Governance process. Update brand management tooling, in particular Cloudlines for guidelines. Brand IP and trademark protection. Oversee and govern the contact with our customers across the group, especially for email sends. Support activities to unlock more of our database and own our opportunities matrix.
- Agency and partner management: A key point of contact and partner for brand, creative and media agencies. Supplying brand assets to Partners (agencies, newspapers, publishers).
- PR, Social & Insight: Support Saga's Social teams strategy and execution to ensure it drives brand engagement. Collaborate with Travel PR team and support their activities, when needed. Work with Saga's Consumer Insight team to educate internal teams and improve customer experience.
The Ideal Candidate
We're looking for a Brand Manager with real drive and curiosity, eager to make their mark in a large-scale, multi-brand organisation. Ideally, you'll bring:
- Proven experience in brand management/ownership, ideally within a consumer-focused business.
- Expertise in agency relationship management and a sound grasp of PR, social strategy, and consumer insights.
- Excellent communication and relationship-building skills across all levels.
- A self-starter mentality with a passion for spotting and seizing opportunities.
- Proactivity, problem-solving skills, and an open, innovative outlook.
- A marketing qualification is a plus, but your attitude and experience matter most.
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special.
About The Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.
We're committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Brand Manager in Maidstone employer: Saga Group
Contact Detail:
Saga Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Maidstone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Saga's values and how they align with your own. This will help you stand out as someone who truly gets what they're all about.
✨Tip Number 3
Showcase your creativity! Bring examples of your past work to interviews, especially those that demonstrate your brand management skills. This is your chance to shine and show how you can contribute to Saga's vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Saga team.
We think you need these skills to ace Brand Manager in Maidstone
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the Brand Manager role shine through. We want to see how excited you are about shaping the future of Saga and making a difference for our customers over 50.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience in brand management and any relevant skills that align with what we're looking for. We love seeing how your background fits with our vision!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your experience and skills. Remember, less is often more!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Saga Group
✨Know the Brand Inside Out
Before your interview, dive deep into Saga's brand values and mission. Understand their focus on the over-50 demographic and how they position themselves in the market. This knowledge will help you align your answers with their goals and demonstrate your genuine interest.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your brand management skills. Focus on instances where you've successfully driven brand strategy or managed agency relationships. Use metrics to quantify your achievements, as this will resonate well with the interviewers.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle certain brand challenges or opportunities. Think about potential scenarios related to brand governance or cross-sell strategies. Practising these responses will show your proactive problem-solving skills and innovative mindset.
✨Engage with Questions
At the end of the interview, have thoughtful questions ready about Saga's future brand initiatives or their approach to customer engagement. This not only shows your enthusiasm but also gives you insight into how you can contribute to their vision.
