Head of Brand

This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.

Job Introduction

Head of Brand

Salary £75,000 to £85,000 depending on experience

Permanent

Hybrid / Folkestone

This is a newly created role, Head of Brand for Saga. You\’ll be joining us at a pivotal time as we embark transformation across the marketing strategy. You will manage a team of Social Media Managers, PR & Events in Travel and Consumer Insights. Plus, an established relationship with our external PR Agency.

You will truly be the central owner of the Saga brand; it\’s evolution and application.

Saga holds a great position in the market, we are a trusted brand with a loyal customer base, however there is so much more to do here!

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from Folkestone and tend to have a pattern of 3 days in the office. On occasions you may have the need to attend another Saga office, London, Crawley or Southampton.

Role Responsibility

Our Head of Brand will be responsible for the following areas:

Brand Strategy: ownership and evolution
• Development of Saga\’s Brand Strategy, evolving \’Experience is Everything\’ beyond the strapline
• Expansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application of Brand Assets, Photography and TOV
• Measurement and communication of Brand KPIs
• Support to BU budget allocation
• Oversee and guide the Group Home Page content ensuring it delivers for the brand and the business units

Brand Application: BU alignment and communication
• Leading BUs to use agreed assets, images and fonts in line with guidelines
• Overseeing the Saga Messaging Matrix, identifying and ensuring appropriate positioning and creation of Saga USPs
• Ownership of Multi-product Marketing activity, ensuring consistency and cohesion
• Driving cross-sell initiative between products to utilise brand strength and drive customer value
• Shaping our Office branding opportunities to bring our brand and our customers to life throughout our offices

Brand Operations: governance and delivery
• Set up and running of the Brand Governance approach
• Brand management tooling, in particular Cloudlines for guidelines
• Supporting new tech DAM development for group
• Licensing renewals
• Ownership of Brand Risk Reports and KPIS
• Brand trademarks, in particular the Nameguard process

Agency and partner management
• Central relationship management of iprospect agency, ensuring accountability for quality delivery, innovation and ROI, PRF, account reviews
• Running pitch process and subsequent management of a new brand & creative agency
• Supplying brand assets to Partners

PR, Social & Insight
• Saga\’s Social strategy and execution, driving brand engagement, across Facebook, Instagram and Linked In
• Managing Travel Social teams and activities and Social pitch process
• Saga\’s PR, including PR agency management and PR pitch process
• Managing Travel PR activities
• Saga\’s Consumer Insight, delivering relevant insight in an engaging way to educate internal teams and improve customer experience

The Ideal Candidate

You will already be a Brand expert in a consumer facing organisation who has managed teams working on brand performance, governance and strategy. You will also need to demonstrate the following skills and experience;
• Have previously managed agency relationships and budget.
• Experienced in PR, Social strategy and Consumer & Market Insights.
• Already be a credible leader and team-builder with good communication skills, able to influence peers and senior stakeholders.
• Be a robust individual with resilience and experience driving success in a complex, matrix-style business.
• Demonstrate the desire and passion to manage a complex brand like Saga
• Entrepreneurial, proactive and focused on business objectives
• Motivated problem solver/innovative thinker with a positive attitude to change
• Naturally engaging and collaborative across all levels
• Marketing/Technical qualification

Desirable;
• Hold a marketing / PR / technical qualification relevant to the role

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Package Description

At Saga, we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that\’s why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave – 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus – Up to 15%
• Car allowance £4,800 per annum
• Private medical insurance after 1 years\’ service
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70 years we have become the UK\’s specialist provider of products and services to people aged over 50 in the UK. We\’re one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.

We\’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UK\’s Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we\’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We\’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

Your application will have fair consideration, and you\’ll receive personal communication throughout your applicant journey when you apply to join Saga.

For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Saga Group

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