Data Enablement & Delivery Executive in Folkestone

Joining Saga Plc as our new Data Enablement and Delivery Executive, you will play a pivotal role in turning our data strategy into measurable improvements in how Saga collects, governs, and activates first-party data. We are the leading provider of products and services tailored for customers aged over 50, and your work will allow us to personalise responsibly and deliver meaningful products to valued customers.

Reporting to our Data Strategy Lead in our central group function, you will translate data strategy into action, leading day-to-day execution of initiatives that grow our first-party data, strengthen consent and preferences, and enable personalisation across channels. You will coordinate stakeholders, unblock delivery, and ensure we land measurable outcomes while upholding GDPR and customer-facing privacy standards.

We are looking for someone with high energy, who is commercially minded, and deeply analytical who thrives on taking ownership and driving impact. If you are someone who doesn’t wait for instructions but actively seeks out challenges, digs deep to understand complex systems, and pulls multiple threads together to deliver tangible results then we would love to hear from you.

We work in a hybrid way at Saga both at home and in the office. This role requires you to be working from our Folkestone office once a week, allowing us to collaborate and share success as a business. There will also be ad hoc visits to our London Kings Cross office on occasion.

Main Responsibilities

• Planning and delivering a backlog of data-strategy initiatives (e.g., consent and preference journeys, data capture enhancements, identity/CRM improvements, audience/segment enablement) from discovery through measurement, working cross-functionally with Marketing, Data, Digital, Legal/Compliance and Tech.
• Optimising consent, permissions, and PECR/GDPR compliance in customer journeys, partnering with Legal/Compliance to operationalise policy changes and implement preference-centre improvements.
• Growing our first-party database and website sign-ups by testing value-exchange, capture placements, and nurture flows; embed clear measurement and reporting.
• Enabling marketing decisioning by working with Analytics/MarTech to productionise segments, ensure metadata/taxonomy quality, and test new integrations and tools.
• Building the evidence base: define KPIs, instrumentation, and dashboards; analyse results and produce clear recommendations to iterate and scale what works.
• Staying current on best practice in data-driven marketing, privacy, and customer experience for an over-50 audience; share updates and embed learnings with the team.

The Ideal Candidate

• Hands-on experience turning strategy into delivery, bridging the gap between our Marketing and Data team here at Saga.
• An effective communicator, able to speak to senior leadership teams inspiring them and working together in a collaborative environment.
• Strong analytical skills with the ability to interpret data sets and provide actionable insights.
• Familiarity with standard marketing campaign measurements and KPIs.
• Understanding of analytics tools and techniques.
• Be technically savvy with a commercial mindset, ideally with a strong emphasis on Adobe platforms and the ESPs.
• Familiarity with the latest technology trends and their application in business settings.
• Knowledge of first-party data strategies and customer segmentation.
• Familiarity with data visualization tools and techniques.
• Ability to write up business requirements to highlight data needs, use and value.
• Knowledge of project management practices and methodologies, including Agile and Scrum.
• Understanding of data management principles, including data governance, quality, and security.
• Understanding of GDPR and consent and a knowledge of data privacy regulations.
• Proficiency in PowerPoint & Excel.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special.

Over the past 75 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service.

Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.