Email Marketing Manager - Adobe Campaign - 12 month FTC
Email Marketing Manager - Adobe Campaign - 12 month FTC

Email Marketing Manager - Adobe Campaign - 12 month FTC

London Full-Time 34000 - 41000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead data-driven email campaigns for Saga Money using Adobe Campaign.
  • Company: Saga is a trusted brand providing services for people over 50 in the UK.
  • Benefits: Enjoy 25 days holiday, pension matching, and discounts on travel and insurance.
  • Why this job: Join a dynamic team focused on innovation and customer engagement in a hybrid work environment.
  • Qualifications: 3+ years experience with Adobe Campaign and a strong understanding of email marketing.
  • Other info: Be part of an award-winning culture that values inclusivity and personal growth.

The predicted salary is between 34000 - 41000 £ per year.

Email Marketing Manager – Adobe Campaign – 12 month FTC

Job Introduction

Salary £40,000 to £48,000 (depending on experience)

12 month FTC

Hybrid – London

Saga is seeking an experienced and strategic Email Marketing Manager to lead the end-to-end delivery of data-driven, automated email campaigns across our Saga Money portfolio. This role is perfect for someone who blends experience in campaign planning and optimisation (CRM) with hands-on experience using Adobe Campaign, and other Adobe modules to create and deliver effective data driven, trigger based, automated CRM journeys. This is a key role in the successful delivery of Saga’s strategy and in meeting ambitious growth plans for Saga Personal Finance.

We work in a hybrid way at Saga both at home and in the office. In this team we work mainly from London and tend to have a pattern of at least twice a month in the office. There may also be occasional travel to our Folkestone office. When we do come together as a team, it allows us to grow and learn plus it is a great opportunity to socialise and celebrate too!

Role Responsibility

Support the design and delivery of e-mail campaigns for Saga Money (to introduce Saga Money solutions to existing and prospective Saga customers):

  • Develop, delivery, and manage email marketing campaigns using Adobe Campaign, ensuring campaigns are automated, optimised, and data-driven.
  • Build trigger-based email journeys and customer lifecycle workflows, integrating data points for timely and effective communications – including nurture and nudge communications, journey abandonment journeys, and more.
  • Work closely with the Marketing Acquisition Lead to design and execute CRM and retention strategies.
  • Ensure end-to-end campaign execution from creative concepts, briefing, audience selection and creative build to deployment and performance tracking with Adobe campaign/analytics.
  • The ability to build sophisticated workflows in Adobe Campaign, including audience segmentation, data interpretation, complex queries, integration with other data sets etc.
  • Analyse campaign performance using tools like Adobe Analytics, reporting on key metrics such as open rates, click-through rates, and conversion rates that will inform future recommendations on contact strategy.
  • Utilise Adobe Target (if applicable) to conduct A/B tests and optimise customer engagement.
  • Ensure marketing automation processes align with data governance, compliance, and regulatory standards.
  • Collaborate with internal teams, including data analysts, and the wider CRM community, to ensure campaigns align with broader marketing goals and are consistent with the wider group contact strategy.

As the go-to email and adobe campaign expert within the marketing team, ensure campaigns are carried out to a high standard and delivered on time. This includes adhering to best practice when it comes to e-mail marketing, a strong understanding of regulatory frameworks (ICO, GDPR, PECR) to ensure communications are compliant with all requirements, including the Financial Conduct Authority.

Proactively working with the wider Saga Money team, wider Marketing Community, and Group Data teams to share learnings, ensure best practice is being applied, with a focus on constant improvement & problem solving.

The Ideal Candidate

  • At least 3 year’s experience of Adobe Campaigns (desirable).
  • Proven track record at working with Adobe Campaign to a highly proficient level.
  • Proven experience in creating and deploying Adobe Campaign activity – Adobe Campaign & Analytics.
  • Track record of performance and delivery in a D2C e-mail marketing role, covering the full end to end life cycle of a campaign, from idea to execution to evaluation
  • Proven ability to work with new and emerging technologies to deliver change and improvement.
  • Self-sufficient and able to work independently and reliably at a pace.
  • A flexible approach with a willingness to accept additional responsibilities.
  • Highly numerate with an exceptional eye for detail and accuracy, with a good understanding of data and how to harness it to optimise marketing KPIs.
  • Able to create the new, rather than adapt the existing, particularly when it comes to designing and creating customer journeys. Profecient in HTML, and/or knowledge of tools like Dreamweaver.
  • Able to balance multiple projects and deadlines simultaneously – highly organised with great time management.
  • A good knowledge of regulatory frameworks across email and electronic communications, with a preference for an understanding of financial services compliance guidelines as well.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special

Package Description

At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that\’s why we have put together an amazing benefits package for all colleagues.

BENEFITS AVAILABLE TO ALL COLLEAGUES:

  • 25 days holiday + bank holidays
  • Option to purchase additional leave – 5 extra days
  • Pension scheme matched up to 10%
  • Company performance related annual bonus – Up to 5%
  • Colleague discounts including family discounts on cruises, holidays and insurance
  • Range of reductions and offers from leading retailers, travel groups and entertainment companies
  • Enhanced maternity and paternity leave
  • Grandparents leave
  • Income protection
  • Access to Saga Academy, our bespoke learning platform

About the Company

Over the past 70years we have become the UK\’s specialist provider of products and services to people aged over 50 in the UK. We’re one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products andour Saga Magazine.

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.

We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignityand respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UK’s Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.

For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.

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Email Marketing Manager - Adobe Campaign - 12 month FTC employer: Saga Group

Saga is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive salary and a comprehensive benefits package including 25 days of holiday, enhanced parental leave, and access to our bespoke learning platform, Saga Academy. Our hybrid work culture fosters collaboration and socialisation, allowing team members to thrive both in the office and remotely, while our commitment to inclusivity and employee recognition has earned us a place among the UK's Best Employers 2025.
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Contact Detail:

Saga Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Email Marketing Manager - Adobe Campaign - 12 month FTC

✨Tip Number 1

Familiarise yourself with Adobe Campaign and its features. Since this role requires hands-on experience, consider taking online courses or tutorials to sharpen your skills in building automated email campaigns and customer journeys.

✨Tip Number 2

Network with professionals in the email marketing field, especially those who have experience with Adobe Campaign. Join relevant LinkedIn groups or attend industry events to connect with potential colleagues and learn from their experiences.

✨Tip Number 3

Stay updated on the latest trends in email marketing and data-driven strategies. Follow industry blogs, podcasts, and webinars to gather insights that you can discuss during interviews, showcasing your passion and knowledge.

✨Tip Number 4

Prepare to demonstrate your analytical skills by reviewing case studies or examples of successful email campaigns. Be ready to discuss how you would measure performance and optimise campaigns based on key metrics like open rates and click-through rates.

We think you need these skills to ace Email Marketing Manager - Adobe Campaign - 12 month FTC

Adobe Campaign Expertise
Email Marketing Strategy
Data-Driven Campaign Management
Automated Email Campaigns
Customer Journey Mapping
Audience Segmentation
Performance Analysis
HTML Proficiency
Regulatory Compliance Knowledge (ICO, GDPR, PECR)
Project Management Skills
Collaboration and Teamwork
Problem-Solving Skills
Time Management
Creativity in Campaign Design
A/B Testing and Optimisation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in email marketing and your proficiency with Adobe Campaign. Use specific examples of past campaigns you've managed, focusing on data-driven results.

Craft a Compelling Cover Letter: In your cover letter, express your passion for email marketing and how your skills align with Saga's goals. Mention your understanding of regulatory frameworks like GDPR and how you ensure compliance in your campaigns.

Showcase Your Analytical Skills: Include examples of how you've used analytics tools to measure campaign performance. Discuss specific metrics you've improved, such as open rates or conversion rates, to demonstrate your impact.

Highlight Collaboration Experience: Mention any experience working with cross-functional teams, especially in CRM and data analysis. Emphasise your ability to collaborate effectively to achieve marketing objectives.

How to prepare for a job interview at Saga Group

✨Showcase Your Adobe Campaign Expertise

Make sure to highlight your hands-on experience with Adobe Campaign during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your proficiency and ability to deliver effective email marketing solutions.

✨Understand the Regulatory Frameworks

Familiarise yourself with the relevant regulatory frameworks such as ICO, GDPR, and PECR. During the interview, be ready to discuss how you ensure compliance in your email marketing campaigns, as this is crucial for the role and shows your attention to detail.

✨Prepare for Data-Driven Discussions

Since the role involves data-driven decision-making, be prepared to talk about how you've used analytics tools like Adobe Analytics to measure campaign performance. Discuss key metrics you've tracked, such as open rates and conversion rates, and how these insights informed your future strategies.

✨Demonstrate Your Collaborative Spirit

Saga values teamwork, so be ready to share examples of how you've collaborated with other teams, such as data analysts or marketing leads, to achieve campaign goals. Highlight your ability to communicate effectively and work towards common objectives, which is essential for success in this role.

Email Marketing Manager - Adobe Campaign - 12 month FTC
Saga Group
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  • Email Marketing Manager - Adobe Campaign - 12 month FTC

    London
    Full-Time
    34000 - 41000 £ / year (est.)

    Application deadline: 2027-07-15

  • S

    Saga Group

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