Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Shape the future of a trusted UK brand and drive innovative marketing strategies.
- Company: Join Saga, the UK's most trusted brand for people over 50.
- Benefits: Enjoy 25 days holiday, pension scheme, and fantastic colleague discounts.
- Why this job: Make a real impact in a vibrant, inclusive culture that values your ideas.
- Qualifications: Experience in brand management and excellent communication skills are essential.
- Other info: Hybrid working model with opportunities for career growth and development.
The predicted salary is between 42500 - 67500 £ per year.
Salary: £50,000 to £60,000 depending on experience
Permanent Hybrid / Folkestone
Are you a visionary Brand Manager looking for your next exciting challenge? Keen to shape the future of a trusted UK Brand? At Saga, we are building the UK’s most trusted brand for people over 50, and we want you to play a central role in our journey. If you’re ready to join a forward-thinking, dynamic in-house team where your ideas will shape the future, read on.
Why Saga? Our people are at the heart of everything we do. We pride ourselves on a vibrant, inclusive culture where innovation and collaboration are celebrated. Saga’s portfolio is ever-evolving from travel and personal finance to insurance and publishing, offering you the chance to work across diverse industries that truly make a difference to millions. We work in a hybrid way at Saga, both at home and in the office. In this team, we work mainly from Folkestone, and you will also be required to visit the London office on occasions. We typically spend 3 days a week in the office and 2 at home.
Package Description: At Saga, we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that’s why we have put together an amazing benefits package for all colleagues.
- 25 days holiday + bank holidays
- Option to purchase additional leave - 5 extra days
- Pension scheme matched up to 10%
- Company performance related annual bonus - Up to 5%
- Life assurance policy on joining us, 4 x salary
- Wellbeing programme
- Colleague discounts including family discounts on cruises, holidays and insurance
- Range of reductions and offers from leading retailers, travel groups and entertainment companies
- Enhanced maternity and paternity leave
- Grandparents leave
- Income protection
- Access to Saga Academy, our bespoke learning platform
Main Responsibilities:
- Brand Strategy: Supporting the next iteration of the Saga Brand, evolving Experience is Everything beyond the strapline.
- Contributing to the expansion of Brand Guidelines to provide clarity for all stakeholders and enable consistent application.
- Driving the development of the brand architecture to create long term brand clarity and consistency.
- Facilitating the development and implementation of Saga’s multiproduct marketing activities and cross-sell plans.
- Monitoring brand KPIs and measurement metrics and cascade to relevant BUs.
- Guiding the Group Home Page content ensuring it delivers for the brand and the business units.
- Brand Operations: Support and uphold the Brand Governance process.
- Update brand management tooling, in particular Cloudlines for guidelines.
- Brand IP and trademark protection.
- Oversee and govern the contact with our customers across the group, especially for email sends.
- Support activities to unlock more of our database and own our opportunities matrix.
- Agency and partner management: A key point of contact and partner for brand, creative and media agencies.
- Supplying brand assets to Partners (agencies, newspapers, publishers).
- PR, Social & Insight: Support Saga’s Social teams strategy and execution to ensure it drives brand engagement.
- Collaborate with Travel PR team and support their activities, when needed.
- Work with Saga’s Consumer Insight team to educate internal teams and improve customer experience.
The Ideal Candidate: We’re looking for a Brand Manager with real drive and curiosity, eager to make their mark in a large-scale, multi-brand organisation. Ideally, you’ll bring:
- Proven experience in brand management/ownership, ideally within a consumer-focused business.
- Expertise in agency relationship management and a sound grasp of PR, social strategy, and consumer insights.
- Excellent communication and relationship-building skills across all levels.
- A self-starter mentality with a passion for spotting and seizing opportunities.
- Proactivity, problem-solving skills, and an open, innovative outlook.
- A marketing qualification is a plus, but your attitude and experience matter most.
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special.
About The Company: Over the past 75 years we have become the UK’s specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and Saga Magazine. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other, and our values underpin our approach and help guide us to deliver our purpose.
We’re committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work. We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Brand Manager employer: Saga Group
Contact Detail:
Saga Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Saga's brand values and recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for our mission and how you can contribute to shaping the future of our brand.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Brand Manager. Highlight your achievements and how they relate to driving brand strategy and engagement—make it memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the Saga family.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your relevant experience and skills that align with what we're looking for, like brand management and agency relationship expertise.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for brand management and how you can contribute to Saga's mission. Be genuine and let your personality come through.
Showcase Your Achievements: Don’t just list your responsibilities; highlight your achievements in previous roles. Use metrics where possible to demonstrate your impact on brand growth or engagement—numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you're serious about joining our team at Saga!
How to prepare for a job interview at Saga Group
✨Know the Brand Inside Out
Before your interview, dive deep into Saga's brand values and mission. Understand their target audience, especially those over 50, and think about how you can contribute to evolving their brand strategy. This will show your genuine interest and help you align your ideas with their vision.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your expertise in brand management and agency relationship management. Highlight any successful campaigns you've led or contributed to, especially those that involved PR and social strategies. This will give the interviewers a clear picture of what you bring to the table.
✨Ask Insightful Questions
Come prepared with thoughtful questions about Saga's current brand initiatives and future goals. This not only shows your enthusiasm but also your strategic thinking. For instance, ask about how they measure brand KPIs or how they plan to enhance customer engagement through their marketing activities.
✨Emphasise Your Collaborative Spirit
Saga values teamwork and collaboration, so be ready to discuss how you've successfully worked with cross-functional teams in the past. Share examples of how you've built relationships with stakeholders and agencies to drive brand success. This will demonstrate that you're a great fit for their inclusive culture.
