Marketing Lead - Creative and Planning in Folkestone

Salary - £30,000-£40,000 (dependent on experience)

FT 35 hours per week

Hybrid - Monthly travel will be involved to our offices in either London or Folkestone

Saga Insurance is looking for a Marketing Lead to support the Marketing Manager; Creative & Planning in turning marketing campaign briefs into high-performing, platform-ready creative. This role will be the primary contact for creative co-ordination, aiding the Marketing Teams with building out key creative plans whilst working closely with our in-house creative team. Supporting the delivery of through the line creative from concept to completion across channels, ensuring consistency throughout the customer journey and alignment with overall brand and creative vision.

You will be able to demonstrate strong stakeholder management, can collaborate with a wide range of parties, both internal and external and be able to showcase creatives to drive performance and innovation. You’ll also face into other teams across the business including Brand, Risk & Product alongside our marketing agencies.

Benefits Available to All Colleagues:

• Our working week is 35 hours per week, these can be worked flexibly to suit your working style
• 25 days holiday + bank holidays
• Option to purchase additional leave up to 5 extra days
• Pension scheme matched up to 10%
• Life assurance policy on joining us
• Wellbeing programme
• Colleague discounts including family discounts on cruises and holidays
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Company performance related annual bonus - Up to 5%
• Income protection
• Access to Saga Academy, our bespoke learning platform

Main Responsibilities:

• Manage creative requests from across the marketing team, ensuring all briefs are clear, comprehensive, and meet quality standards for the Marketing Manager; Creative & Planning, internal creative team and/or external supplier.
• Co-ordinate the production schedule with the Marketing Manager; Creative & Planning, copy writers and designers to set priorities, managing deadlines and stakeholders expectations.
• Support the quarterly through the line creative refresh across Home, Car, Health and Travel Insurance from brief to delivery, ensuring consistency throughout the customer journey across marketing channels.
• Support wider campaign planning from product offer to large scale ATL campaign.
• Support cross pollination of agency creative to work into BAU executions.
• Support the Marketing Manager; Creative & Planning to ensure the overall quality and consistency of creative output, adhering to industry standards and brand guidelines.
• Coordinate and handle marketing material approvals to a regulative industry standard from stakeholders via an internal circulation process across performance marketing and ATL activities.
• Supply approved creative assets to our media agencies and support on QA process, including but not limited to paid search, paid social, display, native and press.
• Support annual website article renewal circulation and content update.
• Coordinate substantiation update, manage and update the central substantiation log.
• Support on bringing to life customer insights and testimonials to creative journey.
• Manage the creative catalogues ensuring continuous updates maintaining consistency through the full marketing journey.
• Support Creative Marketing Manager to create synergies across marketing teams, running creative workshops and co-coordinate output.
• Stay up-to-date on industry trends, creative innovations, and emerging technologies to inform creative direction.
• Work across the Marketing Teams to surface creative insights and learnings from tests and creative activity.

The Ideal Candidate:

• Creative campaign planning especially across digital platforms.
• Solid understanding of the marketing material development process.
• Excellent communication skills, with the ability to engage with various levels within the organisation.
• Familiarity with Agile methodologies would be advantageous.
• A strong understanding in digital marketing channels will be of advantage.
• Regulated environment experience would be highly advantageous.

Technical Skills:

• Strong organizational and time management skills to manage multiple projects simultaneously.
• Knowledge of generalist marketing practice.
• Creative marketing capabilities.
• Excellent brief writing capabilities and able to translate.

Behavioural Skills:

• Effective communication and interpersonal skills to work with diverse teams and stakeholders.
• Naturally curious and creative individual; able to think around problems.
• Be able to think outside the box and self-solution seek.
• A rigorous and logical thinker to aid with decision making.
• High levels of drive, enthusiasm, and energy.
• Consistently challenges and raises the bar on business and employee performance.
• Commercially minded, with a strong results led focus.

About The Company:

Over the past 70 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're one of the most recognised and trusted brands amongst UK consumers in this demographic, recognised for its high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.

We aim to be the most-trusted brand for older people in the UK. Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other. Our values underpin our approach and help guide us to deliver our purpose.

We're committed to making sure that colleagues can be their best, be themselves and make a difference more than anywhere else. We do this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.

Thanks to our people, Saga has been ranked 6th in the UK's Best Employers 2025 by the Financial Times and Statista. This recognition, based on the voices of 20,000 employees across the UK, is a testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.

We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible.

Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.

For more information on our DEI policies, colleague stories and other opportunities across the business, please visit Jobs and careers with Saga.

Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.