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For Companies At a Glance
- Tasks: Lead EMEA marketing strategy, manage a team, and execute campaigns and events.
- Company: Join SafetyCulture, a dynamic SaaS company empowering frontline workers globally.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and development.
- Why this job: Be part of a mission-driven company making a real impact on safety and wellbeing.
- Qualifications: Experience in B2B marketing, especially in SaaS, with strong leadership and campaign management skills.
- Other info: This is a 12-month contract role with a focus on regional marketing excellence.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
SafetyCulture is a customer and product-led SaaS company with an ambitious mission: empower front line workers to drive operational excellence and take ownership of their safety and wellbeing. Our HQ is in Sydney, and alongside our Manchester office located in the heart of the city centre, we also have a presence in Kansas City, Amsterdam, Manila, and Townsville.
We’re seeking a proactive, driven, and solution-oriented Senior Marketing Manager to lead our EMEA marketing efforts for a 12-month period. This role will drive regional marketing strategy across the UK&I and Europe, ensuring alignment with global marketing, sales, and customer success teams. Reporting to the Chief Marketing Officer (CMO), you will execute ABM programs, demand generation initiatives, and regional events to drive pipeline and customer engagement.
What you’ll do
- Lead Regional Marketing Strategy: Own and execute our field-based marketing plan, ensuring alignment with regional sales and success goals.
- Manage a Small Team: Oversee hiring, onboarding, and development of the regional marketing team, fostering a collaborative and high-performing environment.
- Campaign Execution: Develop and run ABM/customer campaigns, demand generation programs, and industry-specific initiatives to drive revenue and engagement.
- Events & Partnerships: Plan and execute regional events, trade shows, and partner activations, working closely with our Global Events Team.
- Localisation & Market Positioning: Tailor messaging, content, and marketing channels for key markets across Europe to maximise impact.
- Cross-Functional Collaboration: Partner with global teams across Brand, PR, Product, SEO, Paid, and Social to ensure consistency and effectiveness.
- Budget & Performance Management: Own the regional marketing budget, track performance, and report on ROI and commercial impact.
What you’ll need
- Proven experience in B2B marketing, ideally within SaaS, technology, or related industries.
- Expertise in ABM, demand generation, and field marketing strategies that drive pipeline growth.
- Strong leadership skills, with experience managing and coaching small teams.
- Ability to collaborate across global teams while maintaining a regional focus.
- Event and campaign management expertise, from strategy to execution.
- Data-driven mindset, with the ability to measure impact and optimise for success.
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Senior Marketing Manager EMEA (12 Month MTC) employer: SafetyCulture
Contact Detail:
SafetyCulture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager EMEA (12 Month MTC)
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially within the SaaS industry. This will not only help you understand the landscape but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the EMEA region who are already working in marketing roles. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges and opportunities in this market.
✨Tip Number 3
Showcase your experience with ABM and demand generation by preparing case studies or examples of successful campaigns you've led. Be ready to discuss how these strategies can be tailored for the EMEA market.
✨Tip Number 4
Research SafetyCulture's current marketing initiatives and identify areas where you could add value. Being able to articulate your ideas on how to enhance their regional marketing strategy will set you apart from other candidates.
We think you need these skills to ace Senior Marketing Manager EMEA (12 Month MTC)
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities and required skills, especially in B2B marketing and ABM strategies.
Tailor Your CV: Customize your CV to highlight relevant experience in SaaS marketing, demand generation, and team management. Use specific metrics and examples to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the EMEA market. Mention how your experience aligns with SafetyCulture's mission and how you can contribute to their goals.
Highlight Leadership Experience: Emphasize your leadership skills and experience managing teams. Provide examples of how you've successfully developed and coached team members in previous positions.
How to prepare for a job interview at SafetyCulture
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous roles in B2B marketing, especially within SaaS or technology sectors. Highlight specific campaigns you've led and the results achieved to demonstrate your expertise.
✨Emphasize Leadership Skills
Since this role involves managing a small team, share examples of how you've successfully led and developed teams in the past. Discuss your approach to fostering collaboration and high performance.
✨Demonstrate Your Data-Driven Mindset
Prepare to talk about how you measure the success of your marketing initiatives. Be ready to provide examples of how you've used data to optimize campaigns and drive revenue growth.
✨Discuss Cross-Functional Collaboration
This position requires working closely with global teams. Share experiences where you've collaborated across different departments, ensuring alignment and consistency in marketing strategies.
