At a Glance
- Tasks: Enhance digital customer journeys and maximise conversion opportunities through testing and collaboration.
- Company: Join a leading storage company focused on digital innovation and user experience.
- Benefits: Enjoy hybrid working, annual bonuses, share schemes, and 25 days holiday.
- Other info: Dynamic role with opportunities for growth in a collaborative environment.
- Why this job: Make a real impact on user experience while developing your digital marketing skills.
- Qualifications: Experience in digital marketing or UX, with strong problem-solving and communication skills.
The predicted salary is between 30000 - 40000 £ per year.
Working within the Digital Marketing function, this role supports the continuous improvement of Safestore's digital customer journey — from website search through to quote generation, pricing, and conversion — helping to deliver a smooth, reliable, and user-friendly online experience at every step.
The role combines a marketing and conversion mindset with a structured, testing-led approach: validating that new website developments dovetail internal pricing and business systems (such as CRM) to deliver the intended customer experience and maximise conversion opportunity for sales teams, without compromising usability for web users.
Working closely with Marketing, IT, and external development partners, the role helps ensure that changes to the site, pricing logic, and customer data flow are tested thoroughly before release, and that resulting performance data is used to shape ongoing improvements. The role also involves some light technical troubleshooting and minor front-end updates as part of identifying and resolving issues to enhance the overall customer journey.
Key Responsibilities / Accountabilities- Work with the Head of Digital Experience and marketing colleagues to prioritise UX and conversion improvements across the customer journey.
- Alongside IT and commercial teams, carry out structured testing across Safestore’s web CMS, pricing systems, customer database and CRM, as well as associated sales systems and other internal tools.
- Identify, log and track bugs and user experience issues, working with development partners to support timely resolution.
- Support basic troubleshooting activities, including minor front-end updates and content structure improvements.
- Assist with testing environments and release processes, working alongside IT and development teams.
- Collaborate with internal marketing, IT and external partners to test and support the delivery of website updates and new functionality.
- Coordinate User Acceptance Testing (UAT) and regression testing activities prior to system releases.
- Support CRO and A/B testing activity, reviewing performance data and highlighting opportunities to improve the digital customer journey.
- Maintain accurate and up-to-date documentation, including testing processes, system updates and release notes.
- Experience in digital marketing, CRO, UX, or digital analytics, with a structured, test-and-learn approach to problem-solving (typically 2+ years’ relevant experience).
- Strong attention to detail and a structured approach to problem-solving.
- Good communication skills, with the ability to explain technical issues clearly to non-technical stakeholders.
- A customer-focused mindset, with an understanding of digital user experience (UX) principles and usability.
- Experience working with cross-functional teams, including Marketing, IT and Development.
- Basic technical knowledge to support testing and troubleshooting activities, including: HTML, CSS and JavaScript.
- Exposure to .NET environments or SQL databases (desirable but not essential).
- Experience using content management systems (CMS), with Kentico experience, is considered an advantage.
- Strong organisational skills, with the ability to manage multiple tasks and priorities effectively.
- Comfortable working with data and performance metrics to support improvements.
- Awareness of web accessibility standards and data protection requirements (e.g. GDPR) is beneficial.
- Degree in Computer Science, Digital Marketing or a related discipline, or equivalent practical experience.
- Hybrid working.
- Annual bonus linked to performance.
- Attractive sharesave scheme (which, to date, has delivered great returns for our colleagues).
- 25 days paid holiday per year.
Digital Marketing & Conversion Analyst in London employer: Safestore Holdings PLC
Safestore is an excellent employer, offering a dynamic work environment in Borehamwood that fosters collaboration and innovation within the Digital Marketing team. With a strong focus on employee growth, we provide opportunities for professional development through structured testing and problem-solving approaches, alongside benefits like hybrid working, an annual performance bonus, and an attractive sharesave scheme. Our commitment to a user-friendly digital experience ensures that every team member plays a vital role in enhancing customer journeys while enjoying a supportive and engaging workplace culture.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Conversion Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Safestore Holdings PLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Safestore Holdings PLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Safestore Holdings PLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Safestore Holdings PLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing & Conversion Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Safestore Holdings PLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Safestore Holdings PLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about Safestore Holdings PLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Safestore Holdings PLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Safestore Holdings PLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Safestore Holdings PLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
