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- Tasks: Join us as a Product Marketing Executive, driving innovative marketing strategies and engaging with our digital solutions.
- Company: Be part of an award-winning organization with over 20 years of experience in digital software solutions.
- Benefits: Enjoy hybrid working arrangements and a competitive salary up to £28,000 based on your experience.
- Why this job: This role offers a chance to make an impact in a dynamic industry while growing your marketing skills.
- Qualifications: We're looking for passionate individuals with a flair for marketing and a desire to learn.
- Other info: This is a permanent, full-time position with a supportive team culture.
Product Marketing Executive Stoke on Trent – Hybrid working arrangements but must be local to the office. Permanent, full time (35 hours per week Monday – Friday) up to £50,000 depending on experience
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.
Our client is a leading organisation formed over 20 years ago and provide a range of digital software solutions to a specialist industry sector. Award winning and have a strong market share within their sector. As part of the business model, they also operate a marketing agency specialising in PPC / SEO and digital marketing for their clients.
Due to continued growth and development within their strategic plans they are looking to expand with an additional Product Marketing Executive
As Product Marketing Executive, your role is to thoroughly understand the existing products and new launches to deliver compelling marketing campaigns to help generate the uptake and interest in the product to achieve forecast goals.
You will work closely with the Product Owners to capture the features, benefits, and USPs of the product and deliver marketing literature and support material including sales support documents, pricing information, internal intranet information, case studies, and more.
As Product Marketing Executive you’ll have a close relationship with the Commercial and Operations Teams to ensure all our team have the information they need to properly position the product and promote to customers.
Key Duties to include:
Day to day You’ll be planning and creating go-to-marketing strategies for upcoming releases as well as product refreshes.
You’ll be creating compelling emails and to new and existing customers, as well as attention grabbing messaging, to communicate the release of product launches and the benefits to the customer. You’ll also be supporting with the collation and distribution of customer facing product release notes.
You’ll be building and managing sales packs and literature to support the sales teams with the proposition and positioning of our services.
You’ll be analysing data to understand the performance benefits that our products deliver to customers, to create compelling case studies and informational pieces to support your messaging.
In order to be considered for the role of Marketing Executive you will:
At least 3 years’ experience in a B2B product marketing environment
Experience of creating successful go-to-market campaign plans
Excellent verbal and written communication skills
Good data analysis skills to collate statistics into useable reports and case study data
Highly organised and able to manage multiple projects concurrently
Comfortable liaising with internal and external stakeholders including customers, third party marketing teams, and industry press
Excellent PowerPoint, Word, and Excel skills
Ability to understand technical information and translate into customer friendly language
In order to be successful in the role of Marketing Executive you will:
Experience of marketing SaaS products
Design experience (including Photoshop, InDesign, Canva or equivalents)
Understanding of the automotive industry – particularly used car dealerships
Experience of using Zoho
Experience of using Mail Chimp
In return the company offer a relaxed but supportive working environment. Hybrid working options and a culture that would make you want to work from their office! Values driven organisation who cannot praise enough, and the management often treat the whole office to lunch! Competitive salaries, enhanced holiday packages, medical plans and endless training and development opportunities!!
This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people. To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply to day to be considered for the role. Please note, Safer Hand Solutions are acting as an employment agency on behalf of a client and by applying you agree to register with us and for us to hold your details on file. Due to the volume of applications, we will only contact applicants who have been successfully shortlisted, but may contact you in regards to any other suitable vacancies
Product Marketing Executive employer: Safer Hand Solutions
Contact Detail:
Safer Hand Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Executive
✨Tip Number 1
Familiarize yourself with the digital software solutions offered by our client. Understanding their products and how they fit into the market will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in product marketing. This can provide you with insights and potentially valuable connections that could help you stand out.
✨Tip Number 3
Stay updated on the latest trends in product marketing and digital solutions. Being knowledgeable about current market dynamics will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to discuss specific examples of successful product marketing campaigns you've been involved in. Highlighting your hands-on experience will show that you can contribute effectively from day one.
We think you need these skills to ace Product Marketing Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Product Marketing Executive position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in product marketing and digital software solutions. Use keywords from the job description to ensure your CV stands out to recruiters.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for product marketing and your understanding of the industry. Mention specific achievements and how they relate to the role you are applying for.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Safer Hand Solutions
✨Understand the Company and Its Products
Before the interview, take some time to research the company and its digital software solutions. Familiarize yourself with their products and how they serve their specialist industry sector. This knowledge will help you demonstrate your genuine interest in the role.
✨Prepare for Behavioral Questions
Expect questions that assess your past experiences and how they relate to the role of a Product Marketing Executive. Use the STAR method (Situation, Task, Action, Result) to structure your answers and provide clear examples of your achievements.
✨Showcase Your Marketing Skills
Be ready to discuss your marketing strategies and how you've successfully implemented them in previous roles. Highlight any experience you have with digital marketing, as this is crucial for the position.
✨Ask Insightful Questions
Prepare thoughtful questions to ask at the end of the interview. Inquire about the company's future product developments or how they measure the success of their marketing campaigns. This shows your enthusiasm and strategic thinking.
