Product Marketing Executive

Product Marketing Executive   Stoke on Trent – Hybrid working arrangements but must be local to the office. Permanent, full time (35 hours per week Monday – Friday) up to £50,000 depending on experience Our client is a leading organisation formed over 20 years ago and provide a range of digital software solutions to a specialist industry sector. Award winning and have a strong market share within their sector. As part of the business model, they also operate a marketing agency specialising in PPC / SEO and digital marketing for their clients.Due to continued growth and development within their strategic plans they are looking to expand with an additional Product Marketing ExecutiveAs Product Marketing Executive, your role is to thoroughly understand the existing products and new launches to deliver compelling marketing campaigns to help generate the uptake and interest in the product to achieve forecast goals.You will work closely with the Product Owners to capture the features, benefits, and USPs of the product and deliver marketing literature and support material including sales support documents, pricing information, internal intranet information, case studies, and more. As Product Marketing Executive you’ll have a close relationship with the Commercial and Operations Teams to ensure all our team have the information they need to properly position the product and promote to customers. Key Duties to include:            Day to day You’ll be planning and creating go-to-marketing strategies for upcoming releases as well as product refreshes.You’ll be creating compelling emails and to new and existing customers, as well as attention grabbing messaging, to communicate the release of product launches and the benefits to the customer.  You’ll also be supporting with the collation and distribution of customer facing product release notes.You’ll be building and managing sales packs and literature to support the sales teams with the proposition and positioning of our services.You’ll be analysing data to understand the performance benefits that our products deliver to customers, to create compelling case studies and informational pieces to support your messaging.In order to be considered for the role of Marketing Executive you will: 

• At least 3 years’ experience in a B2B product marketing environment
• Experience of creating successful go-to-market campaign plans
• Excellent verbal and written communication skills
• Good data analysis skills to collate statistics into useable reports and case study data
• Highly organised and able to manage multiple projects concurrently
• Comfortable liaising with internal and external stakeholders including customers, third party marketing teams, and industry press
• Excellent PowerPoint, Word, and Excel skills
• Ability to understand technical information and translate into customer friendly language

 In order to be successful in the role of Marketing Executive you will:

• Experience of marketing SaaS products
• Design experience (including Photoshop, InDesign, Canva or equivalents)
• Understanding of the automotive industry – particularly used car dealerships
• Experience of using Zoho
• Experience of using Mail Chimp

 In return the company offer a relaxed but supportive working environment. Hybrid working options and a culture that would make you want to work from their office! Values driven organisation who cannot praise enough, and the management often treat the whole office to lunch! Competitive salaries, enhanced holiday packages, medical plans and endless training and development opportunities!!This is an incredible opportunity for anyone looking to join a fantastic, values-based employer who genuinely cares about their people. To find out more information, call Safer Hand Solutions and ask for Jo Glover, or apply to day to be considered for the role. Please note, Safer Hand Solutions are acting as an employment agency on behalf of a client and by applying you agree to register with us and for us to hold your details on file. Due to the volume of applications, we will only contact applicants who have been successfully shortlisted, but may contact you in regards to any other suitable vacancies.