At a Glance
- Tasks: Lead digital marketing campaigns and optimise strategies for maximum impact.
- Company: Safer Group, a cutting-edge security technology company.
- Benefits: Hybrid work, competitive salary, private medical insurance, and pension.
- Other info: Inclusive workplace with opportunities for growth and collaboration.
- Why this job: Join a dynamic team and shape the future of digital marketing in security tech.
- Qualifications: 5+ years B2B marketing experience with strong analytical and creative skills.
The predicted salary is between 45000 - 55000 £ per year.
Safer Group is a security technology company delivering autonomous protection solutions across multiple sectors, including construction, retail, void / vacant property, public safety and policing, and rail - environments where the stakes are high, response times matter, and downtime is costly.
Our marketing function is being built around a modern demand generation engine: clean attribution, a maturing martech stack, and an authority-led content and design strategy pointed at our priority verticals.
This is a continuously growing role, and a chance to support the digital side of our marketing ambitions.
The Role
You'll be heavily involved in the end-to-end direction of Safer Group's digital marketing & commercial activity: campaigns, paid media, SEO/GEO, analytics and the wider digital customer journey will form large parts of the remit.
This is a commercial role and a digital role.
We judge marketing by its contribution to qualified pipeline and revenue, brand perception and value - not vanity metrics.
We're looking for someone who is equal parts creative, technical, and analytical.
- What You'll Work On
- Evolving the digital campaign strategy and delivery: plan, build and optimise integrated campaigns across our verticals, from positioning and audience through to creative briefing, launch and reporting.
- Paid media: Google Ads end to end, plus paid social and emerging channels. Drive efficiency and conversion quality, not just volume.
- SEO and GEO: Drive technical and content to build our visibility in generative/AI-driven search, as well as traditional search rankings.
A core objective is shifting demand capture away from brand-driven search towards non-brand commercial intent.
- Conversion and the digital journey: assist with landing pages, forms, booking flows and conversion-rate optimisation so digital presence translates into qualified enquiries.
- Measurement and attribution: run analytics and reporting. Implement and maintain robust tracking, including tag management.
- Martech and AI: Assist in optimising the digital stack (Google Ads, GA4, GTM, Mailchimp, Zapier and Pipedrive), and embed AI tooling to scale content production, campaign output and insight.
- Minimum 5 years demonstrable B2B marketing experience.
- A genuinely commercial mindset: you've been accountable for marketing's contribution to pipeline and revenue, and can talk fluently about cost per lead, conversion and ROI.
- Hands-on ownership of paid media at a strategic and execution level.
- Strong SEO track record across technical and content outputs.
- Fluency in GA4 and building reports.
- Google Tag Manager and hands-on tracking/measurement implementation.
- GEO / AI-search optimisation and a clear point of view on how search is changing.
- Embedding AI tools and stacks into marketing workflows (content, research, automation, reporting).
- Familiarity with CRM-led attribution and management, ideally Pipedrive or a comparable platform.
- What You're Like
- Analytical and evidence-informed, as well as creative. You reach for the data before the opinion is built, but don’t blindly rely on it.
- Equally comfortable helping with strategy and rolling your sleeves up to execute the work.
- Commercially curious about the business, the buyers and the sales process - not just the channels involved.
- A clear and flexible communicator who can work well with multiple departments.
Safer Group is an equal opportunities employer. We welcome applications from all backgrounds and are committed to building an inclusive team.
- Reports to: Head of Digital
- Company pension
- Life insurance
- On-site parking
- Private medical insurance
- Sick pay
- Work Location: Hybrid remote in Port Glasgow PA14 6BL
- #J-18808-Ljbffr
(Senior) Digital Marketing Manager in Port Glasgow employer: Safer Group
Safer Group is an exceptional employer, offering a dynamic work environment that fosters creativity and analytical thinking in the fast-paced field of digital marketing. With a strong focus on employee growth, we provide opportunities to engage with cutting-edge technology and innovative strategies while contributing directly to our commercial success. Our hybrid remote work model in Port Glasgow ensures a healthy work-life balance, complemented by comprehensive benefits such as private medical insurance and a company pension.
StudySmarter Expert Advice🤫
We think this is how you could land (Senior) Digital Marketing Manager in Port Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Safer Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Safer Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Safer Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Safer Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace (Senior) Digital Marketing Manager in Port Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Safer Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Safer Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Safer Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Safer Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Safer Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Safer Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
