Location: UK-based, predominantly remote, with monthly visits to our Walsall office and ad hoc international travel
Contract: Full-time, permanent
The opportunity
SAFEJAWZ | Protective Sports Equipment
Location: UK-based, predominantly remote, with monthly visits to our Walsall office and ad hoc international travel
Salary: £65,000–£70,000 basic + performance-related bonus (£90,000-£100,000 OTE)
Contract: Full-time, permanent
The opportunity
SAFEJAWZ is an ambitious, internationally established sports protection brand, known for our innovative mouthguards, distinctive designs and growing presence across global retail markets.
We're entering an exciting phase of expansion, with significant opportunities across major retailers in the UK, Europe, North America and beyond.
We're looking for an experienced, commercially-driven International Sales & Key Account Manager to help solidify and accelerate that growth.
This is a hands‑on role combining new business development with strategic account management. You'll be responsible for securing new retail partnerships, strengthening existing relationships and turning major retail opportunities into sustainable, profitable growth.
You'll have considerable autonomy, work closely with our leadership team and play an important role in shaping how our international sales function develops.
What you'll be doing
New business development
- Proactively identify, approach and secure new retail customers, distributors and strategic partners across international markets.
- Build and manage a strong pipeline of opportunities, from initial prospecting through to negotiation and commercial agreement.
- Deliver compelling product presentations, range proposals and commercial pitches to retail buyers.
- Identify new markets, channels and opportunities for distribution expansion.
Key account management and growth
- Take ownership of relationships with our major retail customers, building strong, long‑term partnerships.
- Develop account growth plans focused on increased distribution, wider product ranging, stronger sell‑through and repeat orders.
- Lead seasonal sell‑in activity, range reviews, promotional planning and commercial negotiations.
- Monitor account performance, identify opportunities and take proactive action to deliver profitable sales growth.
Retailer onboarding and launches
- Take commercial ownership of new retailer launches, ensuring opportunities progress successfully from agreement through to launch.
- Coordinate with Operations, Marketing, Finance and external partners to ensure requirements, deadlines and commitments are understood and delivered.
- Maintain visibility of key milestones, proactively resolve obstacles and ensure a professional experience for our retail partners.
- Work alongside internal operational and administrative support rather than personally handling routine order processing.
Commercial planning and execution
- Develop accurate sales forecasts, account plans and pipeline reporting.
- Negotiate commercially sound pricing and terms, protecting margins while building successful partnerships.
- Maintain clear, reliable records in our CRM and embrace technology and automation to improve efficiency.
- Contribute ideas and initiatives to continuously strengthen our sales processes and international growth strategy.
What we're looking for
Essential
- Proven experience selling physical consumer goods directly into major retail accounts, with a track record of winning new business and growing existing customers.
- Strong business development instincts — someone who enjoys prospecting, opening doors and closing deals.
- Experience managing key retail relationships, including buyer negotiations, range reviews and commercial planning.
- Excellent commercial judgement, with a strong understanding of pricing, margins and account profitability.
- Highly organised, proactive and capable of coordinating complex retailer onboarding and launch activity across multiple departments.
- A self‑starter who takes ownership, works independently and thrives in an entrepreneurial, fast‑moving environment.
- Excellent communication, negotiation and relationship‑building skills.
- Willingness and ability to undertake international travel.
Desirable
- Experience in sporting goods, sports equipment, fitness or related categories.
- Existing relationships with major UK, European or US retailers.
- Experience helping a challenger brand expand into national or international retail chains.
- Familiarity with CRM systems, sales automation and AI‑enabled workflows.
Why join SAFEJAWZ?
- Genuine opportunity to make an impact: Take ownership of exciting international growth opportunities and help shape our next stage of development.
- Autonomy and responsibility: Work closely with the founders, with the freedom to develop relationships and drive commercial results.
- An exciting product portfolio: Represent an innovative, differentiated brand with strong appeal across multiple sports and consumer markets.
- Flexible working: Predominantly remote, with monthly time at our Walsall office and travel to customers, trade shows and international markets.
- Reward for performance: Competitive basic salary and a meaningful performance-related bonus linked to commercial success.
We're looking for someone who combines the hunger to win new business with the experience and discipline to build exceptional retail partnerships.
